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VITASPHERE
Published by Universitas Katolik Soegijapranata
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Articles 28 Documents
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PEMASARAN KOTA SEBAGAI PENDEKATAN DALAM PERENCANAAN RUANG KOTA Prihantoro, Feri
VITASPHERE Vol 2, No 1 (2012)
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Abstract

City marketing is a strategy to achieve city s vision, it should be supported with city planning as a foundation for city to create image, attraction, sufficient infrastructure, and human resources which support city marketing. City planning ;s not only to supply the citizen, but it is also to satisfy market target. In Indonesia, city planning process refers to guidance which is produced by central government. This situation makes city planning product is "similar" among cities and it is just supply oriented to citizen need with national standard. Even though, the purpose of the guidance is to facilitate local government to produce comprehensive city planning. Competitive advantage ;s an important strategy in city marketing. Unfortunately, because of the similarity of city planning, city has no competitive advantage. City has not attraction place which consists of economy attraction, quality of life, and also sufficient infrastructure. Place attraction is required in city marketing. It is necessary for city which uses city marketing approach in city planning with orientation to market target. Human resources with capacity in entrepreneurship are also important to produce city planning which has orientation in city marketing.
PERUBAHAN KANDUNGAN KAROTEN DAN AKTIVITAS ANTIOKSIDAN PADA WORTEL (Daucus carota) SELAMA PROSES PEREBUSAN Yudiar, Haniel; Lindayani, Linda; Nugrahedi, Probo Y.
VITASPHERE Vol 2, No 1 (2012)
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Health is one of the main factors contributing to the quality of life. Good health is resulted from various factors. including the quality and quantity of food intake. Many researches show that nutritional factors contribute in the prevention of degenerative diseases, such as heart disease and cancer. Carrot is one kind of root vegetables that widely consumed, contains health promoting compounds. particularly carotenoids. Boiling is one of ca"ot processing methods usually done at household level. The boiling of ca"ot was supposed to influence carotene content of carrot and therefore would change its antioxidant activity. The aim of this study was to study the changes of carotene content and antioxidant activity of carrot during boiling process. The carotene content and antioxidant activity were analyzed by open-column chromatography (OCC) followed by spectrophotometer and by 2,2-diphenylI- picrylhydrazy/ (DPPH) methods, respectively. This study found that carrot boiledfor 24-30 minutes had the highest antioxidant activity. and more than 30 minutes of boiling. the antioxidant activity was decreased. In order to get the highest carotene content and antioxidant activity of boiled ca"ot {with usual shape made in household processing. which is cross-sectional slices with 2-4 mm thickness}. the boiling time therefore should be 24-30 minutes.
Migrasi ke Jakarta: Pendekatan Yustisi atau Pemasaran Kota? Migrating to Jakarta: Legal Operation or City Marketing Approach? Nurhadi, Moh.
VITASPHERE Vol 2, No 1 (2012)
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Inward migration is a common phenomenon in Jakarta especially before and after Lebaran (Moslem Holy Day). In that moment, a lot of people who are mostly marginal groups are coming to Jakarta to seek jobs. These inward migrant are typically workforce with limited education and therefore lays on informal sectors. Due to the characteristic of inward migrants. the city government tends to reject the migrants through legal operations in the train and bus station. The city government believes that accept migrants will only increase their budget operationfor public services, in contrary there will be no contribution of migrant to the city. It looks like that the city is only a market for investor, business, industry, and high quality residents. This article tries to identify the advantage and disadvantage of legal operation approach by comparing it to city marketing approach. Result of this comparison will be used as recommendation for city to deal with inward migration.
PROSES PENGOLAHAN DAN APLIKASI MINYAK SAWIT MERAH PADA INDUSTRI PANGAN Ayustaningwarno, Fitriyono
VITASPHERE Vol 2, No 1 (2012)
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Abstract

Indonesia is the largest producer of palm oil in the world. The high productivity of palm oilshould be followed by processing and diversification of processed palm oil products. One ofthe products are refined palm oil to eat. Palm oil can be processed into various kinds ofproductsfrom the stem, fruit, root. Thefruit is made into oil palm. Oil palmfroit is processedthrough handling the fruit bunches. boiling. threshing. pulverized. oil extraction. andclarification to become Crude Palm Oil (CPO). CPO has a variety of nutrients that arebeneficial to human health. such as a-, a-, ii-carotene, vitamin E (tocopherol. tokotrienol).Iicopene, lutein. sterols, unsaturatedfatty acid and ubiquinone. Generally CPO is processedinto cooking oil. However; cooking oil processing causes damage to the nutrition. To gainbenefit from the nutrients il needs to employ other treatment methods such as moleculardistillation and Supercritical Fluid Extraxtion (SFE). However. the process is still expensive.modified conventional cooking oil processing methods is also developed so that it can produceoil that still has a high nutrient. which is called Red Palm Oil (RPO). RPO can be used toreduce the risk of anemia in pregnant women. RPO when stored at room temperature can lastup to 8 months with a-carotene decrease from 500 to become 370. J ppm. With a high nutritionalvalue RPO can be used in a variety of products that are not exposed to excessive heat.including, saute oil, oils sachets for instant noodles. and salad dressings.
PEMECAHAN MASALAH RUMAH AMBLES DI SEMARANG UTARA Krisprantono, Kris; Koesmartadi, Ch
VITASPHERE Vol 2, No 1 (2012)
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Abstract

In general there are two main characteristic landscape of  Semarang. Lowland in north area while hilly area in south part. Historically north area land construction shapes because of sedimentation process over hundred years. New sedimentation area in particular north coast Semarang the land condition is unstable that causes buildings is this area sinking. On the other hand global warming caused increasing sea level give impact of sea water come settlement area (rob). The level of houses in this area has to increase gradually. Most people in this area rebuild their houses by increasing the level of the house by pulling soil in order to raise floor level. This condition give impact of decreasing land level because of the weight of new soil and the house. One solution of this problem is by building new construction of raise pile house (rumah panggung) "ith light building materials under the original house.
PROSES KREATIF "THE BEAUTY OF ASIA" DAN INTEGRASINYA DALAM MANAJEMEN PEMASARAN KOTA SEMARANG : Tinjauan Terhadap Bran Kota Semarang Nurhayati, Eny Farida
VITASPHERE Vol 2, No 1 (2012)
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Abstract

Implementati~n of Indonesia aoutonomy act brings arising of competition among Indonesian cities and towns to attract investors, interest of city population, as well as tourists. Cities/ towns compete to create city/town brand, so the essence of cities/towns is actually competition of citie/town brands. Since 2006 the "Beauty of Asia" became the brand of Semarang city. Pro-contra to its sudden appearance indicates dissatisfaction among the society because they have not been involved in the creative process. Counter-productive may arise from unaware community as well as its un-integration in city development programmed. This can lead to failure in competition with other cities and achievement of its ultimate goals. This paper reviews some scientific literatures to illustrate the process of city branding and how the brand as a marketing communication tool is integrated to city development programmed.
PEMBANGUNAN FISIK SEBUAH KOTA : Menipisnya Public Space? Kusumo, Ririn Sumari
VITASPHERE Vol 2, No 1 (2012)
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Abstract

Semarang as a capital city gives a good impression to other cities. Semarang has established infrastructure for city population for years. The establishment of infrastructure. unfortunately. takes public spaces and affects public space availability. Prior, Simpanglima Park was a public space which changed its function to be the area of food /consumer goods paddlers. So there lWlS no space available for entertainment activities of the population. There mzs not only Simpanglima. but also Taman KB that its condition was screaming. Visitor who came to the park felt unsatisfactory caused by impolite and crime baggers. There were so food paddlers who sell food with un-normal prices as well as garbage and its bad smelt problems. At the end. people prefer malls for passing the time or entertainment. Only with 1000 to 2000 rupiahs for park retribution they can avoid impolite sellers, crime baggers and got cool air atmosphere. But nowadays. the Government has been improving the lnfrastructure so the public spaces have been returned to their function
EFEKTIVITAS BIBLIOTHERAPY UNTUK MENGURANGI KECEMASAN PADA PENDERITA KANKER Maydiana, Tauristia; siswanto, Siswanto
VITASPHERE Vol 2, No 1 (2012)
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The aim of this research is to know the affectivity of bibliotherapy to reduce anxiety of cancer patients. The hypothesis is there is differentiation before and after bibliotherapy treatment among cancer patients. The anxiety decreases after bibliotherapy treatment. This research uses Single-Case Experimental Design (quasi experiment). Subjects are 1m? female patients with cervix and uterus cancers. There are J 5 sessions, including bibliotherapy treatment 9 sessions. Result shows that there are decreasing anxieties toward their cancers among the subjects. There are differentiations between anxiety scale (Hamilton anxiety scale and Death anxiety scale). After the bibliotherapy treatment, posttest scores are decreasing compared with the pretest scores
STUDI PENGEMBANGAN MODEL PERENCANAAN RUSUNAWA DI PROVINSI JAWA TENGAH Sofyan St. B., Afriyanto
VITASPHERE Vol 2, No 1 (2012)
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The planning of housing and settlement based on optimizing urban land use has already been decided in Town Planning Regulation. Rental multi level housing for low income is under Government Program of Urban Renewal. This houseng model is relatively new in Indonesia in particular for low economic income. The problem is this economic layer society culturally lives on the ground and moves to live off the ground with minimum space. As a result the movement of economic, social and cultural activity is getting narrower and potention ally give cultural shock
UPAYA REVITALISASI KORIDOR HEERENSTRAAT (LET.JEND. SUPRAPTO) DI KAWASAN KOTA LAMA SEMARANG Yudawati, Rr. Adetia
VITASPHERE Vol 2, No 1 (2012)
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Revitalization is a process to revive cultural heritage about BCB (The historic object which protected by government) and KCB (cultural area which is protected by government) now and in the fUture. The main revitalization goal is, efforts to get the benefit from the revitalization that has purpose to increase their better life quality, good circumstance such as what lre have done to heererutaat corridor in kota lama area set as tourisms & cultural destination which isfamous in many countries. Those sites is a KCB (cultural area which is protected by government) & a historical building during Dutch period which we keep because having a high historical value. The activity to revive of Heererutraat Corridor was balanced by the activity to conservation of cultural building because the building is a ocular proof of culture work in the past which is a histories knowledge, history anthropology, archeology, the knowledge of architecture evolution. economic and tourist development

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