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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by Universitas Sahid Surakarta
ISSN : 20897626     EISSN : 2721253X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1 Documents
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Search results for , issue " Vol 1, No 1 (2012): Jurnal Ekonomi Bisnis dan Kewirausahaan" : 1 Documents clear
PENGARUH GAYA HIDUP TERHADAP PERILAKU PEMBELIAN KONSUMEN KOSMETIK AVON DI SURAKARTA Paningrum, Destina
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 1, No 1 (2012): Jurnal Ekonomi Bisnis dan Kewirausahaan
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Abstract

Background: Cosmetic is one of needs that is always used by thewomen. Now, it will be  an  important  thing  fir  every  woman,  one  of  the  most  famous  cosmetic  is  Avon.  Avon must be able to satisfied the consumer’s needs, andone of them is the influence of lifestyle that growth in each dimension, such as the activity, opinion, and interest. The Research Purpose: This research is aimed to know how a lifestyle thatgrows in the activity, opinion, and interest dimension and what kinds of dimension that is influential to the Avon’s consumers Research  Method:  Type  of  this  research  is  survey  research,  where  the sample derivation  is  done  purposively  with  Classified  Simple  Random  Sampling  Method  around Surakarta  areas,  using  5  counters,  by  100  respondents  and  then  it  is  analized  by  double regression, discriminant, F test, and t test. Research  finding: (1)  Activity  of  dimension  lifestyle  is  influential positively  and significantly  on  cosmetic  buying-seen  from  selling  intensity.  (2)  Activity  and  opinion  of dimension lifestyles are influential positively andsignificantly on cosmetic buying-seen from the  number  of  product.  (3)  Activity  and  interest  of dimension  lifestyles  are  influential positively and significantly on cosmetic buying-seen from the kinds of product. (4) Activity of dimension lifestyles is the most influential lifestyle dimension-seen from selling intensity, number of product, and the kinds of product.

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