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Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 43 Documents
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ANALISIS EFEKTIFITAS IKLAN MEDIA TELEVISI PADA SEPEDA MOTOR YAMAHA MIO DI KOTA JAMBI Rahmatullah .
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Te reserearch purpose is 1) to reveal the implementation of television media advertising and 2) to explain theadvertising effectiveness on television for the motorcycle of Yamaha Mio at Jambi City. The data is colected by using seruvey and questionaire. The analysis used EPIC Model to quantify the advertising effectiveness. The result shwos that based on EPIC dimension, theadvertising has effective effect. Hence, firm could design action that connects to this EPIC construct. Keywords. Televison, Advertising effectiveness, and Motorcyle
ANALISA FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOTOR HONDA VARIO PADA CV. CITRA SENTOSA MANDIANGIN Evvi Puspawaty .
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

This research focus on examinig factors that inluencing purchusing decion of Honda Vario vechile of CV. Citra Mandiangin Sentosa firms. Research method used survey to collect data and accompanied by obeservation techniques. Secondary data are collected form some related institutions. Based on the results, product variations, quality and desgin are atributes that consider analisis factor influencing purchasing decision. Keywords : Motor Honda Vario; Diversity Products; Product Quality; design, and Purchasing Decisions
ANALISIS SIKAP KONSUMEN TERHADAP KUALITAS PERUMAHAN TYPE 36 Abner Sitindaon; Mulyadi Raf; Ade Titi Nifita
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

This research aims to analyzing the costumers attitude to the housing of RSH with type 36, at Pesona Kenali Housing of Regional II National Housing Company. This research scope is limited at the research object, that’s: The costumers attitude who have bought and settled the housing of RSH with type 36 at Pesona Kenali Housing of Regional II National Housing Company, in the branch area of Jambi. This research takes the sample of 64 respondents by using the descriptive analysis purposively and this analysis, the written uses Fishbein model. This analysis with Fishbein model is used to know the customers attitude to one object based on the evaluation and the reaction to the result of average score of evaluation and convince, in giving the value rate of evaluation and convince, it uses the evaluation with likert scale. The research result show that customer attitude to the housing of RSH with type 36 is satisfactory enough. From the average value of all, it can be seen that the calculation of average score of the respondents attitude to the attributes in the housing of RSH type 36 is 333,42, including intervals that have good scores on the Likert scale (9-16), with the average score of attitude 12,727. Based on the research result above, this minithesis also recommends the National Housing Company to maintain and increase the housing quality especially the kitchen equipments which are regarded less satisfactory by the customers. The other facilities in the housing of RSH with 36 should be improved also, so that the housing can be occupied and aettled well or properly. Key word : Kualitas perumahan
PERAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN INVESTASI PRODUK MULIA PADA PT. PEGADAIAN (PERSERO) DI KOTA JAMBI Johannes .; Taufik Daya
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The researchpurposes is to analyze and explain the influence of psychological variables on MULIA product investment. Psychological variables examined consist of motivation, perception, learning, and beliefs and attitudes. The research surveyed of 92 respondents that choosen through PT. Pegadaian customer record. Data analysis use Regression technique. The result shows that simultanly psychological factors have a significant impact on investment decisions of MULIA product. Partially, motivation and perception variables have significanteffecton investment decision.
PENYUSUNAN INDEKS KEPUASAN MASYARAKAT PADA KOMISI PENYIARAN INDONESIA DAERAH (KPID) PROVINSI JAMBI Ade Octavia
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The aim of this research is measure and analyzes the citizen satisfaction index in Province Jambi. Survey was implemented as research methode where sample consist of 150 sampling unit, that cinsist of publicbroadcasters of Television and Radio and other govermental relatied instituttion. Instrument use to measure is the ministerial decree: Kep/25/M.PAN/2/2004. The result shows that there are eighteen satisfied indicators, they are: servicing procedures ease, common terms, clarity and certainty of employees, discipline, responsbility, fairness, courtesy and friendliness, location and physical building, personnel readiness, environmental comfort, security environment, cooperation, control broadcast content, interaction, dissemination of information, follow up complaints and ease of getting information. Otherwise, there are two elements those unsatisfied, they are public speed of service and assurance service schedules. Hence, it is recommended that KPID continously to improve service performance. . Keywords: Performance, Public Service, good governance
PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi) Johannes .; Erida .; Hanafi .
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

PrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.Keywords:principal,modernretailers,retailmanagement,modernstoreperception.
ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET Aswadi Rahmad
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

ThepurposeofthisresearchistoexplainconsumerperceptiononKaraokeInulViztaOutletinJambi.Thevariablemeasuredisbasedon5dimensions,i.e.,Tangibels,Realibility,Responsiveness,Assurance,Emphaty.Theresultshowsthatconsumerperceptionisgood.ThehigestvalueofperceptionisEmphatyDimensionandotherwisethelowestisAssurance.Accordingtotheresearchresuts,isreccomendedthatKaraokeInulViztaOutletcontinuestododevelopephysicaldimensionsuchasfasilitiesandphysicalinsfrastructures,trust,speed,prudishness,ability.Togehthertothisimprovement,itisimportanttobedovotedonconsumersatisfationmonitoring.Keyword:perception,Karaoke,consumerperceptions,services,
ANALISISKEPUASANKONSUMENTERHADAPAKSESORIPERAK(StudiKasusNikeishaSilver) THEANALYSISOFCONSUMERSATISFATIONONSILVERACCESSORIES(CaseonNikeishaSilver) Muhammad Ridwan
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

AbstractConsumersatisfaction(CS)istherequirementsformarketingcampaignsuccesfull.CSmeasurementcouldbedevelopedaccordingtothespecificfirms.Inthisstudy,CSwasdetermineby:1)performance,2)feature,3)reliability,4)durability,5)aestetic,and,6)estetic.Theresearchobjectissilverhandycraft.Thesampleisthesilverhandycraftcustomerasmanyas50units.Basedontheresults,itisknownthatoverallmeanmeasureis3,9thatindicatesthatconsumersatitsfactionlevelismorethangood.Basedontheresults,itisreccomendedtoenhancetheproductcreativitytokeepconsumersatisfactionbemanagedanddeveloped.Keywords.ConsumerSatisfation,Hadycraft,NikeishaSilver.
THEDIFFERENTROLESOFINVOLVEMENTWITHINCORPORATE AND PRODUCT ADVERTISEMENTS Raja Sharah Fatricia
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Corporateadvertisementsareofgrowinginterestforcompanies,besidesthattheroleofinvolvementisofgrowinginterestbecausenewmediamakesithardertogetconsumersinvolvedwithamarketingmessage.Thispaperexploresaliteraturereviewoninvolvementandcorporateadvertisementasthereislittletonoresearchdoneonthistopic.Basedontheanalysisitcanbeconcludedthatadvertisinginvolvementisofhighrelevancewithincorporateadvertising,andhasalargerinfluenceonadoutcomesthanpredispositionalinvolvement.Predispositionalinvolvementonlyinfluencescorporateadvertisementoutcomeswhenmediatedbyadvertisementinvolvement.Thusformarketersdevelopingcorporateadvertisements,creatingadvertisementinvolvementisespeciallyimportant.Keywords:Roleofinvolvements,corporateadvertisements,productadvertisements,advertisinginvolvement
SIKAP KONSUMEN TERHADAP SEPEDA MOTOR YAMAHA MIO PADA PT. SABANG RAYA MOTOR DI KOTA JAMBI (CONSUMER ATTITUDE TOWARD MIO MITAC MOTORCYLE AT PT. SABANG RAYA MOTOR IN CITY JAMBI ) Muhammad Robin
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Matic motorcyle, namely Yamaha Mio (YM) has been used massively including inJambi so many firms sell itu to the coustomers. One of the firms is PT. SabangRaya. The research purpose is to analysis the customer attitude ove YM. Surveyhass benn conduct to carry out the research an the amount of sample size is 100 units.The analysis used mean to describe some atribute of customer attitiude. The resultlshows that all the atributes belong to good measurement over the YM.Keywords: Customer atttitude, Yamaha Mio, and Customer attitude.

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