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INDONESIA
DERIVATIF
Published by Universitas Muhammadiyah Metro
ISSN : 19786573     EISSN : 2477300x     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Derivatif includes articles on the results of research and scientific work with the scope of Economics, Management, Business, and Islamic Economic Studies. The Derivatif journal is managed by the Management Program, University Muhammadiyah of Metro, published by the Scientific Publication Unit University Muhammadiyah of Metro.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 12, No 1 (2018): April" : 9 Documents clear
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS YARSI La Diadhan Hukama; Zainal Zawir Simon
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.262

Abstract

The purpose of this research is to examine the impact of service maketing mix on student’s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect student’s decision making and which factors are significantly affected it. The samples were students of Economic Faculty of YARSI University.The results of the research showed that there is only three factors from service marketing mix that significantlyhave an influence on the students’ decision. Those three factors were product(sig = 0.000), promotin, (sig = 0.042) and physical evidence (sig = 0.001), while price and place do not influence on the students’ decision. Key words: marketing mix services, students’ decision.
CORPORATE IMAGE MEDIATION BETWEEN TRUST AND MANAGERIAL CAPABILITIES TOWARD CUSTOMER SATISFACTION (Empirical Study of the Customer of Familie Hotel in Metro City) Ngaliman Ngaliman
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.265

Abstract

This research is motivated by the importance of customer satisfaction measurement using trust variable and managerial capability through company image. The research method used is explanatory survey and primary data. The sampling technique used questionnaire with likert scale to 150 respondents in Hotel Familie 2 Metro. Testing instrument requirements used include test validity and reliability test. Testing instrument analysis include lilifores normality test, homogeneity, linearity and regression significance. The tool used to test is the Structural Equation Model (SEM) and use the Linear Structural Relationship (LISREL) program which is a statistical program package for the structural equation model. Based on the findings of the research, it is known that trust does not affect the company image, managerial ability has a positive effect on the company's image, trust does not affect customer satisfaction, managerial ability has a positive direct effect to customer satisfaction, and corporate image has a positive effect on customer satisfaction. Keywords: trust, managerial ability, corporate image, customer satisfaction.
PERILAKU KOMUNIKASI K-POPERS DALAM INTERAKSI SOSIAL MELALUI APLIKASI V–LIVE VIDEO BROADCASTING (STUDI FENOMENOLOGI K-POPERS DALAM INTERAKSI SOSIAL MELALUI APLIKASI V–LIVE VIDEO BROADCASTING) Vira Triwiarma; Mohamad Syahriar Sugandi
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.268

Abstract

V Live app introduced in 2015, V Live app is an app which shows a personal video broadcasting of idol that can be accessed on smartphones as well as other devices such as computers and laptops. This application brings together idol with fans around the world virtually. The purpose of this research is to know what is the motive that underlying K-Popers communication behavior in social interaction through V-Live Video Broadcasting Application and to know how K-Popers communication behavior in social interaction through V-Live Video Broadcasting Application. The research method used is qualitative method by using phenomenology approach. Result of research showed that there is because motive and in order to motive which push informants use V Live application. Then the features in the V Live app help users to explore their relationship with their preferred idols. This happens because of the different interactivity with previous similar applications such as Youtube and Twitter. The feature is a notification, chatroom, and translation that can connect informants virtually with their idols. The implications for communication behavior become more varied verbally and non verbally. One of them is communication between fans with other fans. Verbal behavior of informants with other fans, causing a close relationship between fans. Researchers see that because they have the same idol, fans in the V Live app when writing their comments, they show positive responses to fellow fans. Non-verbal communication shown by informants is kinesics, paralinguistic and proksemic which shows how the feelings of informants when using V Live application. Keywords: Communication Behavior, Social Interaction, K-Popers, Phenomenology, New Media
THE MEASUREMENT OF EXCELLENT QUALITY SERVICE THROUGH WORK MOTIVATION AND DISCIPLINE OF EMPLOYEE (As empirical study at Balai PSDA Wilayah II Seputih Sekampung) Karim, Mirwan
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.264

Abstract

This research uses an endogenous latent variable of excellent quality service and exogenous variable of work motivation and work discipline of employee at Balai PSDA Region II Seputih Sekampung. The purpose of this study is to determine the effect of work motivation and work discipline on the excellent quality service. The analytical tool used in this research is structural equation modelling analysis. Based on the result of calculation using analysis tool found that exogenous latent variable of work motivation has no direct positive effect on the exogenous variable of work discipline. The exogenous latent variable of work motivation has no direct positive effect on the endogenous variable of excellent quality service. The exogenous latent variable of work discipline has a direct positive effect on the endogenous variable of excellent quality service. The findings of the comparative research results of these two variables, explaining that exogenous latent variables of work discipline give greater influence than exogenous latent variable of work motivation toward endogenous variable of excellent quality service.Keywords: excellent quality service, discipline, motivation
PENGARUH IKLAN TV TOKOPEDIA VERSI “KEJAR JODOH DIMULAI DARI TOKOPEDIA” TERHADAP RESPON KHALAYAK THE INFLUENCE OF TOKOPEDIA TV ADVERTISING “KEJAR JODOH DIMULAI DARI TOKOPEDIA” VERSION TOWARD TO AUDIENCE RESPONSE Alifya Irfani; Berlian Primadani Satria Putri
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.252

Abstract

ABSTRAK Penelitian ini dilakukan untuk mengetahui pengaruh iklan TV Tokopedia versi kejar jodoh dimulai dari Tokopedia terhadap respon khalayak. Tujuan dilakukannya penelitian ini adalah untuk mengetahui dan menganalisis adakah pengaruh iklan TV Tokopedia versi kejar jodoh dimulai dari Tokopedia terhadap respon khalayak, dan seberapa besar pengaruhnya secara parsial.            Penelitian ini menggunaan metode kuantitatif dengan pendekatan eksplanatif. Pengambilan sampel dilakukan dengan metode non-probability sampling jenis purposive sampling, dan jumlah responden sebanyak 385 orang. Teknik analisis data yang digunakan yaitu analisis deskriptif dan analisis regresi linear sederhana.            Berdasarkan hasil uji hipotesis secara parsial (uji t) didapat bahwa terdapat pengaruh iklan TV Tokopedia versi kejar jodoh dimulai dari Tokopedia terhadap respon khalayak. Hal ini dibuktikan dengan t hitung > t tabel (19,765 > 1,966). Berdasarkan koefisien determinasi didapat bahwa iklan TV Tokopedia versi kejar jodoh dimulai dari Tokopedia memberikan pengaruh sebesar 50,7% terhadap respon khalayak. Kata Kunci: Tokopedia, iklan TV, respon khalayak. ABSTRACTThis Study was conducted to determine the effect of Tokopedia TV advertisement: Kejar jodoh dimulai dari Tokopedia Version toward to audience response.  The purpose of this study was to determine and analyze the influence of Tokopedia TV advertisement: Kejar jodoh dimulai dari Tokopedia Version toward to audience response, and to find out how much the influence of Tokopedia TV advertisement: Kejar jodoh dimulai dari Tokopedia Version partially towards to audience response. This study use quantitative explanative sampling technicque used was purposive sampling type under non-probability sampling, with the total number of 385 respondents. The data was analyzed descriptively, and the hypothesis were tested by using regular regression analysis.            Based on the result of partial hypothesis test (t-test), showed there are iklan TV Tokopedia versi kejar jodoh dimulai dari Tokopedia has influence toward to audience response. This is proofed by the t count > t table (19,765 > 1,966). The results of coefficient of determination showed that Tokopedia TV advertisement: Kejar jodoh dimulai dari Tokopedia Version give influence 50,7% towards to audience response. Keywords: Tokopedia, television advertising, audience response.
PELAKSANAAN AKUNTABILITAS PELAYANAN PUBLIK DALAM PENGURUSAN KARTU KELUARGA (KK) DI KECAMATAN METRO SELATAN (STUDI PADA DESA SUMBERSARI KECAMATAN METRO SELATAN) Mirnawati Mirnawati
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.263

Abstract

The People complain about the length of bureaucracy that must be passed, ie starting from the level of RT, village head, District to the Department of Population and Civil Registry. In making Birth Certificate. They must change the Family Card to be taken care of starting from neighborhood level (RT), Sub-district, Sub-district to Population and Civil Registry.Family Card (KK) in Metro South District? The objective to be achieved is to know the implementation of accountability of Family Card Making Service in South Metro Sub-district Based on the description of the background that has been stated above, then the problem is formulated: How is the accountability implementation of KK-making service in Sumbersari Metro Selatan.In this research data collection method used interview, observation and documentation. Data analysis technique used is qualitative technique.
PENGARUH EKUITAS MEREK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN Dian Oktarina
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.253

Abstract

Abstrak Penelitian ini dilatarbelakangi oleh pentingnya mengukur tingkat Kepuasan Konsumen yang akan berdampak pada Keputusan Pembelian. Banyak faktor yang mempengaruhi konsumen didalam melakukan pembelian, pada umumnya konsumen akan melakukan alternatif pilihan berdasarkan ekuitas merek, dan motivasi (kebutuhan). Tujuan penelitian ini untuk mengetahui besarnya pengaruh ekuitas merek, motivasi, dan keputusan pembelian terhadap Kepuasan Konsumen.Data yang dikumpulkan dalam penelitian ini melalui metode survai dengan pendekatan kuantitatif kausal, terhadap 41 orang responden konsumen di Kota Metro dengan menggunakan metode accidential sampling. Kemudian dilakukan analisis kuantitatif meliputi uji validitas dan reliabilitas, uji normalitas dan linearitas sebagai persyaratan Analisis Jalur (part analysis),dan teknik analisis data yang digunakan adalah analisis jalur (part analysis) yang digunakan untuk mengetahui apakah data mendukung teori yang mencakup structural antar variabel terukur.            Berdasarkan hasil perhitungan dengan menggunakan Analisis Jalur (Part Analysis) diperoleh ekuitas merek berpengaruh positif terhadap keputusan pembelian sebesar 0,082 atau 8,29%, motivasi konsumen berpengaruh langsung positif yang paling besar terhadap keputusan pembelian sebesar 0,501 atau 50,16%, keputusan pembelian berpengaruh langsung positif terhadap kepuasan konsumen sebesar 0,150 atau 15,05%, ekuitas merek berpengaruh langsung positif terhadap kepuasan konsumen sebesar 0,016 atau 1,69% dan motivasi konsumen berpengaruh langsung positif terhadap kepuasan konsumen sebesar 12,39 atau 12,39%. Kata kunci :Ekuitas Merek, Motivasi, Keputusan Pembelian dan Kepuasan Konsumen
PENGARUH CITRA MEREK, HARGA DAN PROMOSI DALAM KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) RIVERO DI BANDAR LAMPUNG Viola De Yusa; Anugrah Lihin Hastono
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.267

Abstract

Brand Image is the perception from consumer minds on a particular product. Price is marketing mix element which the function to the company profit. Promotion is the activity related to the correlation between the product and consumer target who buy the product. The purchase decision is the various consumer decision based on the particular assumptions i.e,, economic outlook, passive views, cognitive outlook, and emotional outlook. Rivero is one of the bottled water products purified by using the latest Reverse Osmosis (RO) filter technology. However, there are still a lot of consumers who do not know this product. The objective of this research was to determine the effect of the Rivero brand image, price and promotion on the Rivero consumers. The samples in this research was 97 respondents. The sampling technique used in this research was a purposive sampling. Data analysis technique used in this research was a multiple linier regression. Moreover, hypothesis tests conducted in this research were t test and f test. The result of this research showed that the Rivero brand image, price, and promotion affected the Rivero purchase decision.Keywords: Brand Image, Price, Promotion, Purchase Decision, Rivero
REDEFINING THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN CUSTOMER LOYALTY OF PRIVATE HIGHER EDUCATION Nani Fitriani
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.266

Abstract

The relationship between service quality and customer satisfaction to customer loyalty during this time is considered as an established hypothesis because there are many studies that show a significant relationship between the three variables. However, a specific review of the relationship between service quality, customer satisfaction, and customer loyalty at some universities shows an interesting phenomenon. This study is a library reaseach. The purpose of the study is to fulfill the research gap that have been conducted by some researchers. The data obtained come the result of previous studies. . Based on the results of previous studies, it can be concluded that the quality of service and customer satisfaction have a significant influence on customer loyalty in the goods and services industry, in addition to the education industry. Two studies at college, Chang Li (2013) and Ham, Carrie Leugenia (2003) show that service quality and customer satisfaction did not affect customer loyalty. Thus, the established hypothesis that stated the significant influence of service quality and customer satisfaction on customer loyalty are still questionable in certain industries, especially in higher educational institutions.Keywords: Marketing, Higher Education, Service Quality, Customer Satisfaction, Customer Loyalty

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