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INDONESIA
E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 2 No 11 (2013)" : 12 Documents clear
Pengaruh CAR, NPL dan LDR Terhadap Profitabilitas pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2008-2011 Gede Hendra Yudha Satriawan; Gede Mertha Sudiartha
E-Jurnal Manajemen Vol 2 No 11 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.312 KB)

Abstract

This study aimed to analyze the effect of capital adequacy ratio, non performing loans and loan to deposit ratio on profitability in banking companies listed on the Indonesian stock exchange. This study determined the sample through purposive sampling method that can be obtained 11 samples of 30 banking companies in the observation period 2008-2011. Methods of testing performed in this study using multiple linear analysis. The results of this study indicate that the capital adequacy ratio, non performing loans and loan to deposit ratio simultaneously significant effect on profitability. Partially capital adequacy ratio and no significant negative effect on profitability, non performing loans and a significant negative effect on profitability and loan to deposit ratio and no significant positive effect on profitability. Keywords: Profitability, Capital Adequacy Ratio, Non Performing Loan, Loan To Deposit Ratio
PENGARUH BRAND EXPERINCE DAN BRAND AFFECT TERHADAP KEPUASAN KONSUMEN PENGGUNA PRODUK APPLE DI KOTA DENPASAR Diah Suci Rahayu; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 2 No 11 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.13 KB)

Abstract

This study is about The Effect of  Brand Experience and Brand Affect To Customer Satisfaction of Apple Product Users in Denpasar. The aim of this study was to determine the effect of brand experience and brand affect to customer satisfaction of Apple product users in Denpasar simultaneously and partially and also to determine which variables are the dominant on influence customer satisfaction of Apple product users in Denpasar. This study used 100 respondents by purposive sampling technique. Data were analyzed by using multiple linear regression analysis. The results showed that in simultaneous and partia, brand experience and brand affect had significant effect on customer satisfaction of Apple product users in Denpasar and brand experience has dominant influence than brand affect. Through these results, it can be concluded that brand experience and brand affect influences consumer satisfaction of Apple product users in Denpasar. Keywords: brand experience, brand affect, customer satisfaction

Page 2 of 2 | Total Record : 12

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