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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 7 Documents

Search results for , issue "Vol 2 No 2 (2014): Jurnal IPTA (December 2014)" : 7 Documents clear

KEMASAN PAKET WISATA JATILUWIH SIGHTSEEING AND ADVENTURE Renita Sri Lestari; Ni Made Oka Karini; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discusses and examines potential identification and package tour in Tabanan regency. Qualitative approaches were applied in this research. The data were collected by using observation techniques, in-depths interviews, and documentation technique. Informant and key informant techniques were used to determine the informantion. This study used descriptive qualitative data analysis techniques with three steps which are data reduction, data display and conclusion drawing. In this study, showed potential identifications taken place in Alas Kedaton, Jatiluwih, Batukaru Temple, Subak Museum, and Tengkudak Village. The packaging of this package tour with itinerary such as visit the Subak Museum, Tengkudak village adventure, visit Jatiluwih, sightseeing in Batukaru temple, sightseeing in Alas Kedaton and shopping in Krisna oleh-oleh. This package tour was presented in tabulated style, Graphic style as well as the calculation of travel costs.

PROSEDUR PENANGANAN RESERVASI PAKET WISATA PT. PANORAMA TOUR AND TRAVEL DENPASAR Maria Melani Rosalina Hutabarat; I GPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The travel agent plays an important to roles give all information about tourism destination to the world. Travel agents related activities which are conducted such as inbound and outbound tour, travel documents (passport/visa), ticketing, and the problem are how to handle reservation and find out about the solutions related. Quality and quantity data resources were using as primary and secondary data. Interview and documentation were using for data analysis with descriptive analysis technic. The procedure on how to handle package tour reservation such as: receive make a reservation of overseas agents, file the data and solution for fully booked hotel request, changes the reservations and client’s complaint. Based on the reseach, the company should improve the ability of the staff for correspondence with computerized system and more staff at the airport.

STRATEGI PEMASARAN PT. ALLIANCE VAST TOURS TERHADAP WISATAWAN PENGGUNA JASA PERJALANAN I Putu Pradipa Artawan; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Indonesia especially Bali has a huge potential in the field of tourism. It can be seen from a wide range of beautiful natural scenery, culture, history of the nation, festivals and ceremonies are unique, different kinds of art and crafts, and a number of very attractive place for tourists throughout the year . The study aims is to determine the marketing strategy of the company's tour packages PT. Vast Alliance Tour who can be success to attract tourists to use the services at PT. Vast Alliance Tour. The analysis using SWOT to determine what the is right strategy which can be used to market package of PT. Vast Alliance Tour. This study led to the conclusion that that the marketing strategies undertaken by PT. Vast Alliance Tour in promoting its products through website, brochures, and sales calls. Products offered by PT. Vast Alliance Tour package in the form of packages like rafting, water sports, cruise, spa, and and much more. Strategy undertaken in this study using the SWOT analysis is to combine the strengths and opportunities that can cover the weaknesses and threats that exist in the relevant product market.

STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR Putu Doddy Pramana; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data collection techniques using the method of observation, in-depth interviews, library research and documentation. Researchers used a key informant Mr. I Gusti Sudarsana, two employees and sales marketing products as an informant base. This research is a descriptive qualitative with Matrix SWOT approach and the marketing mix. Alternative strategies that can be implemented by PT. Cahaya Tedung Abadi Holiday are : (a) create and develop tourism products strategy by creating new innovative tourism products and a special interest tour packages, (b) market segmentation strategy development with opportunities to develop a broader market, (c) increased promotion strategy by advertising, brochures and collaboration with TV channel with tourism programs information, (d) improve the quality of products and services strategies by redesigning the tour packages program more interesting in order the tourists interested to buy tour packages, maintaining cleanliness and tidiness of the vehicle and driver guides during tours and reemphasize tourism products according to the company market share. The suggestion for the company to expand its market share in order to survive the competition of other travel agencies, companies should increase the workforce to be more rapid and responsive in accepting tour packages purchases and fixed preserve good relations with related companies such as the hotel, restaurant, overseas agent, transport and tourism destination managers.

STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR I Gede Adhi Suputra Arimbawa PG.; I GPB. Sasrawan Mananda; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI Ni Made Adi Yanti Putri; I GPB Sasrawan Mananda; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.

ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP PELAYANAN RESERVASI TIKET PESAWAT DI GARUDA INDONESIA DENPASAR, BALI Mr. Godang; I Made Sendra; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali, whose name is identical with tourism, is one of the tourist destination in Indonesia, whose name has been synonymous with tourism. Airlines, which one of them is Garuda Indonesia, became one of the factors that developed tourism in Bali. The background of this research due to complaints from tourists who made a reservation at Garuda Indonesia. The purpose of this study is to determine the satisfaction of domestic touristto ticket reservation service at Garuda Indonesia, so we can know which variables that must be maintained and enhanced. This research was conducted using the method of Importance-Performance Analysis by distributing questionnaires to 60 respondents domestic tourist who make ticket reservations at Garuda Indonesia which service dimensions studied are reliability, responsiveness, assurance, empathy, and tangible. Based on the research that has been done, it could be concluded that the overall rating is not satisfied with the service provided by the staff of Garuda Indonesia, both in terms of reliability, responsiveness, assurance, empathy, and tangible so that the performance needs to be improved.Garuda Indonesia can improve and enhance the service quality of staff and domestic tourists satisfaction by looking the sequence of priority in airline ticket reservation service indicator.

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