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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 218 Documents

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COMMUNITY-BASED CULTURAL TOURISM AND LOCAL TOURISM IN THE GLOBALIZATION CENTER Darmana, K.
Jurnal IPTA Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Cultural tourism is an important issue in the global tourism industry, in a global context claimed to distort customs and traditions as local wisdom. The main problem to be answered is (1) What is the form of community-based Using cultural tourism ?, (2) How is the management of the global tourism market management? (3) What is the development strategy in global competition? The purpose of this study is to understand the forms of Using culture tourism, its management techniques, and its development strategies. Qualitative methods to answer the problems and objectives of this study involving a number of informants. Data collection is based on in-depth interview techniques, participatory observation, and document study. Qualitative data analysis through the stages of reduction, categories and classifications, determining themes, and drawing conclusions. The framework of cultural tourism theory in ecotourism, community-based cultural tourism, and management of cultural tourism management support analysis and writing. The results of this study are 2 forms of Using cultural tourism: tangible and intangible tours. Tangible tourist attraction objects are: Using home architecture, Using tourist parks, rice fields, Balai Paseban Buyut Chili, and culinary. Intangible attractions such as Using customs, life cycle ceremonies, and Using art. All forms of tourism are managed by the synergy of three components of Using tourism, namely: Using traditional institutions, Using tourism conscious groups (pokdarwis), and private parties. Using traditional institutions of representation of citizens of the Using community, Pokdarwis representation from the government, and private representation from investors. The form of development strategies such as the accessibility and amenities of tourism by the government, customs, traditions, and Using arts are synergies between local communities and government, marketing and human resources synergy tourism between local, government and private communities. Community and government participation is more dominant in its development. Internet support, and social media networks appear to play a lot in development, especially marketing, promotion, storytelling and service. The issue of conservation, preservation, and sustainability of Using tourism resources, has not been considered development because the economic aspects are the targets and objectives. In the future, the mainstreaming of this aspect is prioritized so that community-based Using cultural tourism and local wisdom can be dynamic in the global era.

PERSEPSI WISATAWAN TERHADAP AKSESIBILITAS DARI PENELOKAN MENUJU OBJEK WISATA TOYA BUNGKAH KECAMATAN KINTAMANI KABUPATEN BANGLI Agus Slamet, I Wayan; Sudiarta, I Nyoman; Suardana, I Wayan
Jurnal IPTA Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destinationâ€ has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and documentations. Sampling was gain by purposive sampling to option the data of accessibility. The respondents was choose by using quota sampling. Analyzed the perception of tourist by using attitude scale (Likert scale) to measure the results. The result of the research showed that the tourist perceptions of accessibility to Toya Bungkah were : Condition about access from Penelokan to Toya Bungkah get average score was 3.10 is good enough, Quality of access from Penelokan to Toya Bungkah get average score was 3.20 is good enough, Comfortable of access from Penelokan to Toya Bungkah get average score was 3.14 is good enough, Condition transportasion after arrived from Penelokan to Toya Bungkah get average score was 3,48 is good, View at around access the tourist can see from Penelokan to Toya Bungkah get average score was 4.08 is good, Safety with the path from Penelokan to Toya Bungkah get average score was 3.50 is good, Perception of the tourist about Toya Bungkah get average score was 3.76 is good.

PENGARUH VIRAL MARKETING TERHADAP JUMLAH KUNJUNGAN WISATAWAN INDONESIA KE KOREA SELATAN Isawatul Jariah, Akbar; Sasrawan Mananda, I GPB.; Sudiarta, I Nyoman
Jurnal IPTA Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental sampling method with a total of 100 respondents. Data collection techniques used questionnaires, nonparticipation observations, interviews, and literature. Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, validity and reliability test, hypothesis test, and coefficient of determination analysis using SPSS version 17.0. The results of this study indicate the influence of viral marketing towards the number of Indonesian tourists visit to South Korea is very significantly simultaneous and partial effect with a value of 91,6%. For the economic incentive dimension, the result of analysis is 3,705, helping the company 3,311, credibility of information 2,461, information spreading 2,220, and expressing positive feelings 2,020. The data collected through online questionnaires to the respondents who have ever visited South Korea.

TOURISM IMAGE RECOVERY STRATEGY POST-NATURAL DISASTERS IN INDONESIA Kurniasari, Nani; Haloho, Heppy N.Y.; Christian, Alvina Eunice
Jurnal IPTA Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourism potential in Indonesia is a privilege that must be thankful for. However, that potential is not supported enough by the stability of the natural condition itself. Tourists destinations which is popular in Indonesia tend to be liable to the natural disasters. It happens recently in Bali and Lombok. A couple of natural disasters that afflict those two regions as the Indonesian tourism sector has an impact on reducing the number of foreign tourist to visit those tourists destinations. Based on the previous research studies, handling the natural disasters that occur in tourists destinations which are usually being visited by foreign tourist is a way more complex than the similar disasters which occur in the destinations that are only being visited by local tourists. The natural disasters which is involving foreign tousists will also have an impact on the bilateral relations between the two countries. In addition, the foreign media news wil have a wider impact on Indonesiaâ€™s image because of dealing with the natural disasters and the responsibilities to the victims. The government is still find some obstacles in dealing with a decreasing reputation after the natural disasters in Indonesiaâ€™s tourists destinations, even though the rapid response is correlated with the large amoun of costs that incurred to deal with the disasters. Then, formulating the right strategy for handling the post-natural disasters in Indonesiaâ€™s tourists destinations is important. This study aims to find the communication strategies which are needed to be the respons of the natural disasters that occur Indonesian tourism sector. Using the post-positivistic paradigm, this study was approached qualitatively and presented descriptively to reveal the right communication strategy on handling the Indonesiaâ€™s tourism sector which is affected by the natural disasters based on the situasional crisis communication theory. The interview was chosen as a data collection technique for the related sector. Open coding, axial coding, and selective coding was used as the data analysis technique. This research is expected to formulate the strategies for restoring the image of Indonesiaâ€™s tourism sector after the natural disasters. In fact, the research at this phase is still rarely done becuse the other similar research is still focus on the countermeasures during the disasters such as victim evacuation or the mitigation of the disasters.

KARAKTERISTIK DAN MOTIVASI WISATAWAN MANCANEGARA BERKUNJUNG KE PANTAI JEMELUK-AMED, DESA PURWAKERTI, KECAMATAN ABANG, KARANGASEM Cahyana, Helmi; Suwena, I Ketut; Sudana, I Putu
Jurnal IPTA Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Jemeluk-Amed Beach is a marine tourism destination in the Purwakerti Village. Marine tourism which has a potential in variety of coral reef maintained continuity. Jemeluk-Amed beach has a wide range of tourism activities such as snorkeling, diving, canoeing, and sailing. Travelers who come to visit Jemeluk-Amed Beach certainly has the characteristics and motivations are different from each other. The purpose of this study was to determine the characteristics and motivations of foreign tourists who visited Jemeluk-Amed Beach, Karangasem. The method used to determine the rating by trip characteristics and tourist descriptor, while the tourist motivation is classified into four groups: the physical motivation, cultural motivation, social motivation, motivation fantasy. A total 110 questionnaire were distributed by field research to tourist as a respondent. The results of the questionnaire then processed quantitative presented in the form of tables and analysis of qualitative data in the form of a narrative text according to the research objectives. The research results showed that foreign tourists visited Jemeluk-Amed Beach is dominated by tourists from The Europe Continent with an average age of 26-35 years (53.64%); the average length of stay 1-3 days (78.18%); most of travelers visited is drifter tourists. Tourist motivation mostly physical stated motivation as a reason to visited; partly motivated to exercise (sports) as much as 40.91% of the overall respondents. Travelers visited for fun (28.18%) of the overall respondents. Suggestions of this study are expected to be contribute ideas to The Government of Karangasem and for groups of fishermen Tunas Mekar and Mina Prami.

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DALAM MEMILIH TAKSI BLUE BIRD DI BALI Mega Puriani, Dewa Ayu Putu; Suardana, I Wayan; Leli Kusuma Dewi, Luh Gede
Jurnal IPTA Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In Bali, many types of taxi can be encountered starting from the airport until city and tourist destination, one of them is Blue Bird Taxi. Blue Bird taxi has a brand image and good service quality which can be seen from many awards, some of them are Mark Plus Wow Service Excellence Award 2015 and Indonesian Leading Taxi/Limousine Company. Along with the technology development, giving significant impact to competition among land transportation for instance online based taxi. The technique of determining the respondents is purposive sampling technique with the number of respondents were 170 respondents. Furthermore, in analysing the data, this study using multiple regression analysis techniques. Results of this study mention that variable dimension dominate on brand image is strength. In partially brand image give positive and significant impact on tourist satisfaction with tcount of 2,465 and significant value of 0,015. And variable dimension dominate on service quality is tangible. Service quality give positive and significant impact on tourist satisfaction with tcount of 9,219 and significant value of 0,000. Simultaneously, it can be concluded that brand image and service quality give positive and significant impact on tourist satisfaction with Fcount of 105,731 and significant value of 0,000.

ANALISIS KEPUASAN WISATAWAN PENGGUNA JASA TRANSPORTASI KOPERASI ANGKUTAN PARIWISATA SURYA KENCANA SANUR Ayu Trisna Dewi, Ni Komang; Suwena, I Ketut; Sudana, I Putu
Jurnal IPTA Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to determine touristsâ€™ tourist satisfaction analysis of users of tourism transport cooperative services Surya Kencana Sanur. Data was collected using observation method, interview, questionnire, documentation, and literature study. Respondents were determined using purpose sampling method with 18 indicators, and total respondents involved were 108 individuals. Data were analyzed using quantitative descriptive analysis technique with Importance Performance Analysis (IPA) with Likert scale to determine each indicatorâ€™s quadrant. Services dimension studied were tangibility, reliability, responsiveness, assurance, and empathy. He results of this research showed that the average of tangibility variable is 88,60% categorized as less satisfied, average of reliability variable is 92,84% categorized as highly satisfied, average of responsiveness variable is 89.13% categorized as less satisfied, average of assurance variable is 89.70% categorized as less satisfied, and average of empathy variable is 89.39% categorized as less satisfied. Overall total of appropriate level is 89.77%. From this research, it is expected that the company improves services which are considered as important by tourists, but driversâ€™ performances have not met touristsâ€™ expectation. Indicators which have fulfilled touristsâ€™ expectation need to be maintained.

ANALISIS KEPUASAN WISATAWAN MANCANEGARA TERHADAP TOURIST INFORMATION CENTRE DI LABUAN BAJO, NUSA TENGGARA TIMUR Handriana N. Meo, Dewi; Sudiarta, I Nyoman; Suwena, I Ketut
Jurnal IPTA Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourist Information Center (TIC) is a facility that provides specific information about local areas, tourist attractions, festivals and all services related to tourism in the area. The purpose of this study was to determine how much influence the Quality of Service and Trust Affected on Foreign Tourist Satisfaction Using the Tourist Information Center in Labuan Bajo East Nusa Tenggara. Determination of samples in this study using purposive sampling method as many as 115 respondents. Data collection techniques using questionnaires, observation, interviews, documentation, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability, classic assumptions, multiple regression analysis, correlation analysis, and coefficient of determination analysis using SPSS version 17.0.The results of this study indicate the effect of service quality on the satisfaction of foreign tourists using the Tourist Information Center in Labuan Bajo was stated to have a very significant effect with a tcount of 5.243> t table 2.23214. The effect of trust on satisfaction shows a significant value of 8.924> t table 2.23214, while for the influence of service quality and trust simultaneously on satisfaction is significant with a value of 151.617> t table 1.770.

KARAKTERISTIK, MOTIVASI DAN NIAT WISATAWAN SURFING DI PANTAI KECAMATAN KUTA UTARA Windy Pramita, Ni Putu; Suardana, I Wayan; Leli Kusuma Dewi, Luh Gede
Jurnal IPTA Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Black sandy beach tourist attraction of Kuta Northen region that is Batu Bolong beach and Batu Mejan beach which has potential a beautifull oncean, sunset, sunbathing and surfingthe purpose of this study was to determinethe characteristics, motivasi, and intentions rating surfing at Kuta Northen beach. The method used observation, questionnaires, interviews, literature study, and documentation. 213 respondens rating surfing with quantitative descriptive and regression linier analisys. The result obtained in this study are based on age characteristics surfing travelers will see the most travelers age between 18-29 years, male gender, country of origin Australia, and is a businessman, a master degree educational level, and marital status is not married. Surfing tourist motivation using push and pull factor with the highest scores on the social interaction. And Intention surfing tourist with the highest score there is positive world of mouth with Variabel tourist have the effect of 13,20% with a probability level of sig. 0,000, the motivation positive and significant efeect on the intention tourist but in small quantities. Therefore to improve the intention tourist come to the beach district of north kuta from the motivation pull and push should also improve the quality of beaches such as keeping the beach becomes the most importans thing that will directly make tourist feel comfortable. advice for managers is to add a lifeguard to keep the beach.

ANALISIS FAKTOR-FAKTOR YANG MENDORONG WISATAWAN MELAKUKAN KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE BOOKING PADA SITUS TRAVELOKA.COM Muliana, Erni; Kusuma Negara, I Made; Leli Kusuma Dewi, Luh Gede
Jurnal IPTA Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pembelian kebutuhan perjalanan wisata secara online merupakan bagian dari transaksi business to-customer (B2C). Produk yang ditawarkan biasanya terdiri dari: pemesanan paket wisata, penjualan tiket pesawat dan kereta api, kamar hotel dan penyewaan transportasi. Penelitian dilakukan dengan tujuan untuk mengetahui faktor-faktor yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com serta faktor yang paling banyak berkontribusi dalam menentukan keputusan pembelian tersebut. Teknik pengumpulan data yang digunakan adalah kuesioner online dan kuesioner yang disebarkan secara langsung (offline) kepada 250 responden, penentuan responden ditetapaka menggunakn metode purposive sampling, sedangkan teknik analisis data yang digunakan adalah teknik analisis faktor. Hasil analisis faktor yang didapatakan menjelaskan 67,066% dari keseluruhan total variance, dan hasil analisis data menunjukkan empat faktor terbentuk yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com, yaitu: kemudahan dan sistem informasi website (24,396 %), pelayanan konsumen/customer service (15,211%), citra perusahaan (14,681 %), dan motivasi pembelian (12,779%), adapun faktor yang paling berkontribusi dalam mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com adalah faktor terbentuk yang memiliki faktor laoding tertinggi dari keseluruhan faktor yang terbentuk, yaitu faktor â€œKemudahan dan Sistem Informasi Websiteâ€, faktor ini terdiri dari 13 variabel yakni: (1) Kemudahan pencarian situs web, (2) kecepatan waktu mengakses (load time), (3) nama domain perusahaan, (4) kemudahan pemesanan, (5) Informasi yang lengkap, (6) Informasi yang akurat, (7) Informasi yang menarik, (8) Pemaparan informasi yang tepat, (9) Ketersediaan dan aksesibilitas, (10) Harga yang kompetitif, (11) Pengalaman secara keseluruhan, (12) Keamanan data pribadi, dan (13) Keamanan sistem pembayaran.

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