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All Journal JURNAL ECONOMIA Jurnal Ekonomi dan Bisnis Jagaditha JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis WIDYA MANAJEMEN Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Sarmawa, I Wayan Gde
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

 1 
Can Customer Loyalty Mediate Customer Trust in Business Sustainability at Village Credit Institution? I Wayan Gde Sarmawa; Ida Ayu Putu Widani Sugianingrat
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 8 No 2 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v8i2.1653

Abstract

The main point of this research was to examine and analyze the impact of customer trust on customer loyalty and business sustainability at the Village Credit Institution in Klungkung Regency. The determination of the VCI as the research sample was carried out by unproportionate random sampling. The research respondents were customers in each VCI who were taken by accident (which was met at the time of the research) with a total number of respondents as many as 170 customers. Analysis this research and hypothesis using the SmartPLS 3.3.2 program with three level, the first is testing validity and reliability, the second is testing the accuracy of the research model, and the third is testing hypotheses. This results in this study indicate that customer trust has a positive relationship and significant impactt on customer loyalty and business sustainability. The customer loyalty has a significant positive effect relationship on business sustainability. Customer loyalty acts as a mediator of customer trust on the business sustainability of VCI in Klungkung Regency.
Co-Authors Anak Agung Dwi Widyani I Gusti Ayu Manuati Dewi I Gusti Bagus Udayana I Nyoman Partha Astinatria I Nyoman Senimantara Ida Ayu Oka Martini Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu Widani Sugianingrat Ida I Dewa Ayu Yayati Wilyadewi Made Ermawan Yoga Antara Ni Kadek suryani Ni Kadek suryani Ni Kadek suryani Ni Kadek suryani Ni Ketut Karwini Ni Made Santini Ni Wayan Sitiari