Garuda - Garba Rujukan Digital

Digital Marketing Strategy of Property Agents in The New Normal Era Pandiangan, Predik; Martini, Ida Ayu Oka
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31251

ABSTRAKÂ Â Â Â Â Â Â Â Â Â Â Kehadiran pandemi Coronavirus Disease 2019 (Covid-19) telah mengubah tatanan dunia dalam waktu yang singkat. Beberapa ahli mengatakan bahwa industri properti harus memiliki strategi baru selama pandemi Covid-19 untuk mengembangkan pendekatan baru dalam persiapan persiapan kebiasaan atau baru selama pandemi. Tujuan dari penelitian ini adalah untuk melihat lebih lanjut Apakah strategi properti telah memaksimalkan pemanfaatan pemasaran digital dan mampu beradaptasi dengan era normal baru. Penelitian ini dilakukan pada salah satu perusahaan agen properti yaitu Perusahaan Agen Properti Brighton Bali. Penelitian ini menggunakan metode kualitatif. Teknik yang digunakan dalam pemilihan informan adalah teknik pengambilan sampel bola salju.Teknik data yang digunakan adalah dokumentasi dan wawancara, dengan metode keabsahan data menggunakan triangulasi. Dari hasil penelitian yang dilakukan oleh para peneliti di Perusahaan Agensi Properti Brighton dapat menyatakan bahwa Perusahaan Agen Properti Brighton telah menerapkan strategi inovasi pemasaran digital dengan baik melalui satu sistem manajemen yang diterapkan dan mampu bersaing dengan yang sejenis. pada saat kondisi pandemi dan atau perusahaan membutuhkan saat dihadapkan pada kondisi orde baru normal (New normal).Salah satu perusahaan Brighton dalam menyesuaikan strateginya dan mampu bersaing di era normal baru adalah strategi menganalisis SWOT yang ada di perusahaan dan dianalisis secara langsung oleh masing-masing prinsipal dengan cara bertukar ide, menyampaikan masukan dan saran. sesuai dengan yang terjadi di bidang cabang yang dipimpinnya, sehingga tercipta inovasi strategis baru.Kata Kunci: Strategi, Pemasaran Digital, Agen Properti, New Normal

PERAN KOMITMEN TUJUAN MEMEDIASI HUBUNGAN BUDGET PARTICIPATION TERHADAP KINERJA MANAJERIAL I Gst Ayu Wirati Adriati; Ida Ayu Oka Martini
JUIMA : JURNAL ILMU MANAJEMEN Vol 10 No 2 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The budgeting process involves various parties in the company and the budget cannot be analyzed only through the accounting field, but must also consider the behavior considerations involved. The purpose of this study is 1) to determine the effect of budget participation on managerial performance, 2) to determine the effect of budget participation on goal commitment and 3) to determine the effect of goal commitment effect on managerial performance. Data collection techniques using a questionnaire with 32 managers and assistant managers as respondents. The data collected was analyzed by path analysis with the AMOS program. The results showed that 1) Budget Participation had a direct and positive and significant effect on Managerial Performance. 2) Budget Participation has positive and significant direct effect on the Commitment of Goals. 3) Commitment on the Goal has a positive and significant direct effect on Managerial Performance. 4) Commitment The objective is to act as a partial mediator in the relationship of Budget Participation variables to Managerial Performance.

IMPORTANT INDICATORS AFFECTING INTEREST OF TAXPAYER BEHAVIOR USING E-FILING Martini, Ida Ayu Oka; Adriati, I Gusti Ayu Wirati
Jurnal Riset Akuntansi (JUARA) Vol 10 No 2 (2020): Jurnal Riset Akuntansi (JUARA)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juara.v10i2.1339

The problem that is always faced by taxpayers in the process of preparing and submitting Tax Returns (SPT) is the form of forms that often change and the length of queues when reporting SPT at the Tax Office. This causes taxpayers to be reluctant to prepare and report the SPT. The purpose of this study is to determine the security and confidentiality, readiness of information technology, perceptions of usefulness, perceptions of convenience, and perceptions of convenience affect the behaviour interest of taxpayers to use e-filing. The data collection technique used a questionnaire. with data analysis using regression analysis techniques. The results show that first, the indicators of Security and Confidentiality, Information Technology Readiness, Perception of Usability, Perception of Convenience, and Perceptions of Convenience simultaneously have a significant effect in increasing the behaviour of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP), Second, the indicators of Security and Confidentiality, Perception of Usability, Perception of Convenience, and Perceptions of Convenience have a significant effect on the behaviour of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP) Meanwhile, the Information Technology Readiness indicator has no significant effect on the behaviour interest of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP). Third, the Perceived Usefulness indicator has the most dominant influence in increasing the behaviour interest of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP).

MENELISIK KESIAPAN SUMBER DAYA MANUSIA NON KESEHATAN DALAM MENDUKUNG PELAYANAN RUMAH SAKIT DI ERA NEW NORMAL Suwira, I Wayan; Martini, Ida Ayu Oka
Jurnal Ilmiah PANNMED (Pharmacist, Analyst, Nurse, Nutrition, Midwivery, Environment, Dentist) Vol. 16 No. 2 (2021): Jurnal Ilmiah PANNMED Periode Mei - Agustus 2021
Publisher : Poltekkes Kemenkes Medan

The readiness of Human Resources is an important element of the success of the Hospital organization in providing good health services to Covid-19 patients. Non-Health Workers are competent workers who must be ready to face the Services in the New Era. The purpose of this study is to see how the readiness of non-health human resources in supporting hospital services in the New Era is normal. The type of research used is a case study using a qualitative descriptive research approach with data collection techniques: in-depth interviews and documentation. Data processing in this study uses thematic analysis. The results of the study indicate that socialization or fair information about the Covid-19 disease intensively, carrying out continuous evaluations and ensuring the implementation of the Director's policy regarding the application of health protocols at work and the budgeting policy for the provision of Personal Protective Equipment greatly affect the Readiness of Non-Health Human Resources in supporting services. Hospitals in the New Era are normal. This is in accordance with the technical guidelines for hospital services during the adaptation period of new habits issued by the Indonesian Ministry of Health in 2020 that hospital administrators prepare service management according to national health protocol standards by prioritizing health and safety by preventing and controlling the transmission of COVID-19 so that can provide protection for human resources in hospitals. It is recommended that regularly socialize the application of health protocols on an ongoing basis, carry out monitoring and evaluation in stages.

Menelisik Penerapan Competency Based Human Resource Management di Lembaga Perkreditan Desa (LPD) Desa Adat Jungutbatu Kadek Paramitha Mega Widya Dewi; Ida Ayu Oka Martini; Desak Made Febri Purnama Sari; I Gusti Ayu Wirati Adriati
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 24 No 1 (2022): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v24i1.314

LPD Desa Adat Jungutbatu is a village financial institution in Jungutbatu Village, Nusa Penida Subdistrict, Klungkung Regency. However, public interest in the existence of LPD Jungutbatu village has not been maximized because the services of LPD Desa Adat Jungutbatu are less competitive with other local banks in Jungutbatu Village by having superior quality of human resources. LPD Desa Adat Jungutbatu needs to be more concerned about developing and existing in competition with local bank competitors, namely by enhancing the quality of human resources. The purpose of this study is to discover the competency based human resource management (CBHRM) implementation system in LPD Desa AdatJungutbatu. The system's implementation can increase staff performance, allowing for improved customer service. This study takes a qualitative approach to data collection, with techniques such as observation, interviews, and documentation being used. The results revealed that the implementation of CBHRM in the LPD Desa Adat Jungutbatu had not been properly implemented, owing to internal LPD parties' failure to pay attention to aspects of CBHRM, such as the recruitment process still referring to the official Banjar”, employee education is still low, and training and development employees cannot be implemented evenly, resulting in inequity in the implementation of CBHRM in the LPD Desa AdatJungutbatu. ABSTRAK LPD Desa Adat Jungutbatu merupakan lembaga keuangan desa yang terletak di Desa Jungutbatu, Kecamatan Nusa Penida, Kabupaten Klungkung. Namun, tingkat ketertarikan masyarakat terhadap keberadaan LPD Desa Adat Jungutbatu belum maksimal dikarenakan pelayanan dari LPD Desa Adat Jungutbatu kalah bersaing dengan bank lokal lainya yang ada di Desa Jungutbatu dengan memiliki kualitas SDM serta pelayanan yang lebih unggul. Hal yang perlu menjadi perhatian lebih bagi LPD Desa Jungutbatu untuk berkembang dan eksis dalam persaingan dengan kompetitor bank lokal, yaitu dengan meningkatkan kualitas SDM. Penelitian ini bertujuan untuk mengetahui sistem Penerapan Competency Based Human Resource Management (CBHRM) di LPD Desa Adat Jungutbatu, adanya penerapan system dapat meningkatkan kinerja karyawan agar mampu memberikan pelayanan yang lebih baik kepada nasabah. Metode dalam penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data yang digunakan melalui observasi, wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan CBHRM di LPD Desa Adat Jungutbatu belum dilaksanakan dengan baik, hal tersebut dikarenkan pihak internal dari LPD tidak memperhatikan aspek-aspek dari CBHRM, pada proses rekrutmen masih mengacu pada banjar dinas, pendidikan yang dimiliki karyawan masih rendah, pelatihan dan pengembangan karyawan belum dapat dilaksanakan secara merata, Sehingga kedepan LPD Desa Adat Jungutbatu, diperlukan lebih memperhatikan serta memaksimalkan aspek-aspek penting pada CBHRM.

PERAN KOMITMEN TUJUAN MEMEDIASI HUBUNGAN BUDGET PARTICIPATION TERHADAP KINERJA MANAJERIAL I Gst Ayu Wirati Adriati; Ida Ayu Oka Martini
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 2 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The budgeting process involves various parties in the company and the budget cannot be analyzed only through the accounting field, but must also consider the behavior considerations involved. The purpose of this study is 1) to determine the effect of budget participation on managerial performance, 2) to determine the effect of budget participation on goal commitment and 3) to determine the effect of goal commitment effect on managerial performance. Data collection techniques using a questionnaire with 32 managers and assistant managers as respondents. The data collected was analyzed by path analysis with the AMOS program. The results showed that 1) Budget Participation had a direct and positive and significant effect on Managerial Performance. 2) Budget Participation has positive and significant direct effect on the Commitment of Goals. 3) Commitment on the Goal has a positive and significant direct effect on Managerial Performance. 4) Commitment The objective is to act as a partial mediator in the relationship of Budget Participation variables to Managerial Performance.

IMPORTANT INDICATORS AFFECTING INTEREST OF TAXPAYER BEHAVIOR USING E-FILING Ida Ayu Oka Martini; I Gusti Ayu Wirati Adriati
Juara: Jurnal Riset Akuntansi Vol. 10 No. 2 (2020): Juara: Jurnal Riset Akuntansi
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juara.v10i2.1339

The problem that is always faced by taxpayers in the process of preparing and submitting Tax Returns (SPT) is the form of forms that often change and the length of queues when reporting SPT at the Tax Office. This causes taxpayers to be reluctant to prepare and report the SPT. The purpose of this study is to determine the security and confidentiality, readiness of information technology, perceptions of usefulness, perceptions of convenience, and perceptions of convenience affect the behaviour interest of taxpayers to use e-filing. The data collection technique used a questionnaire. with data analysis using regression analysis techniques. The results show that first, the indicators of Security and Confidentiality, Information Technology Readiness, Perception of Usability, Perception of Convenience, and Perceptions of Convenience simultaneously have a significant effect in increasing the behaviour of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP), Second, the indicators of Security and Confidentiality, Perception of Usability, Perception of Convenience, and Perceptions of Convenience have a significant effect on the behaviour of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP) Meanwhile, the Information Technology Readiness indicator has no significant effect on the behaviour interest of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP). Third, the Perceived Usefulness indicator has the most dominant influence in increasing the behaviour interest of individual taxpayers to use e-filing at the Pratama East Denpasar Tax Service Office (KPP).

OPTIMALISASI KEBUTUHAN TENAGA KERJA, BERDASARKAN ANALISIS BEBAN KERJADI PT. NICEPRO MEGATAMA Lestari Widya; Martini Oka
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.256 KB)

ABSTRACT PT. Nicepro Megatama is a company that have business on produce of product or raw material food become serve food, fluency of production process at this company effected by determination of appropriate employee number. This study aim to find out the optimaiitzation of employee need based on work load analysis at PT. Nicepro Megatama. This study is descriptive. Data collecting method by using interview, documentation and observation. Data analysis technique was conducted by qualitative descriptive method. Planning of employee and employee need at PT. Nicepro Megatama based on the work laod can be concluded that in 2014 mean of employee will be need for each month is 35 people to produce meat by mean of 2.078 kg. while number of employee that has been exist at PT. Nicepro Megatama in 2014 by mean is 42 people. Thus it compare that mean of employee in 2014 with mean of employee total that should be exist, hence in 2014 has been occurred over labour at each month as much of 7 people.

TRUST MEMEDIASI HUBUNGAN PERSEPSI USER DAN KOMITMEN KARYAWAN TERHADAP LOYALITAS PENGGUNA TENAGA KERJA OUTSOURCING Ida Ayu Oka Martini
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.11 KB)

Trust Memediasi Hubungan Persepsi User dan Komitmen Karyawan Terhadap LoyalitasPengguna Tenaga Kerja Outsourcing.This research was conducted to find out whether there was effect of user perception and commitment to user loyalty with trust as variable intervening at PT.Bali Dana Sejahtera. Bali Dana Sejahtera is one of outsourcing company with almost 300 outsourcing employees. Samples were obtained by 50 samples from 200 employees of outsourcing user at PT. Bank BPD Bali Head office, Renon dan Denpasar. The data analysis technique uses the SPSS. Analysis of the data used in this study includes instrument testing,Path Analysis. The results of this study found that user perception and commitment was affected on trust .The second result is user perception, commitment and trust was affected on user loyalty. This can be seen from the results of path analysis that has been processed using SPSS. Validation test on each path for direct influence is the same as regression, using p value from t test which is testing the variable regression coefficient partially proven from user's perception (X1) of trust (Y1) is 0.294 sig 0.007, commitment (X2) to trust (Y1) is 0.649 with sig 0,000, user perception variable (X1) to user loyalty (Y2) is 0.404 with sig 0,000. Commitment variable (X2) to user loyalty (Y2) is 0.620 with sig 0,000, trust variable (Y1) to user loyalty (Y2) is 0.268 with sig 0.001.Keywords: User perception, commitment, trust, user loyalty, outsourcing

PEMBELIAN KEMBALI DI ERA NEW NORMAL PELANGGAN TRAVELOKA DI KOTA DENPASAR : PENGARUH BRAND AWERENESS, ONLINE CONSUMER REVIEW, DAN E- SERVICE QUALITY Desak Made Febri Purnama Sari; Kadek Pande Widana Putra; Ida Ayu Oka Martini; Gusti Alit Suputra
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Penelitian ini bertujuan untuk mengetahui pengaruh brand awereness, online consumer review dan e-service quality secara parsial dan simultan terhadap pembelian kembali. Lokasi penelitian ini dilakukan di Kota Denpasar. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian pada aplikasi tiket online yaitu traveloka dan sampel dalam penelitian ini sebanyak 75 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik, Anaisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji F dan Uji t. Besarnya pengaruh variabel bebas terhadap pembelian kembali adalah 56,7%. Saran yang dapat diberikan peneliti adalah Traveloka diharapkan terus secara konsisten melakukan promosi melalui media sosial ataupun website, menambah vitur-vitur baru yang dapat memberikan banyak manfaat serta kemudahan bagi konsumen membuat sistem yang selalu dapat memberikan respon cepat dan tepat waktu. Kata kunci: Brand Awereness, Online Consumer Review, E-Service Quality dan Pembelian Kembali.

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