Article Per Year (5 Year)
p-Index From 2019 - 2024
5.593
P-Index
This Author published in this journals
All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Pengabdian Masyarakat Manage Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Mahasiswa Entrepreneur Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Relasi : Jurnal Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan
Feti Fatimah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENGARUH HARGA, BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT WHITENING INDONESIA DI TOKOPEDIA Erica Bella Oktavia; Feti Fatimah; Ira Puspitadewi
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2108

Abstract

The business world continues to experience very significant developments in the current era. This trend continues to move from one generation to another following the times. In this modern era, beauty manufacturers pamper their consumers by offering a variety of beauty products and all their advantages. This study aims to analyze and examine the role of price, brand ambassador, brand image, and product quality on purchasing decisions on Indonesian Scarlett Whitening products at Tokopedia. The type of data in this study used quantitative data in the form of an online questionnaire. The sample population used in this study was 110 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data collection technique used a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test, and hypothesis testing. The results of this study prove that price has a significant effect on purchasing decisions with a significance level of 0.001 which is smaller than 0.05 with a coefficient of 3.307. Brand Ambassador has a significant effect on purchasing decisions with a significance level of 0.000 which is smaller than 0.05 with a coefficient of 7.040. Brand Image has a significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 with a coefficient of 4.005 and product quality has a significant effect on purchasing decisions with a significance level of 0.028 which is smaller than 0.05 with a coefficient of 3.297.
PENGARUH KUALITAS PRODUK, HARGA DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN BERAS RANTAU DI UD. PUTRA SULTAN Verdiyanto Verdiyanto; Feti Fatimah; Haris Hermawan
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2628

Abstract

The rapid development of today's business is increasingly dynamic, causing companies to be faced with conditions of intense competition, one of which is a company engaged in the sale of basic commodities, namely rice. The more businesses that have sprung up from time to time, the higher the number of similar businesses has been. This can tighten competition. So that at UD. Putra Sultan Besuki must create an attractive strategy for consumers. The purpose of this study was to test and analyze the effect of product quality, price and packaging on purchasing decisions at UD. Putra Sultan Besuki. This research uses a quantitative type with a descriptive approach. The population of this research is UD. Putra Sultan Besuki’s consumers who made purchases more than twice. 70 respondents were used as sample, and multiple linear regression analysis. The results show that product quality, price, and packaging have a positive and significant influence on purchasing decisions for Rantau Rice at UD. Putra Sultan Besuki.
PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember) Diana Novita Fitriani; Feti Fatimah; Ahmad Izzudin
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2685

Abstract

The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.
PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT Silvi Wardiyah; Feti Fatimah; Yohanes Gunawan Wibowo
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2813

Abstract

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.
KINERJA KARYAWAN DILIHAT DARI PENERAPAN NILAI-NILAI ISLAMI, GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI Wahyu Agung Adji Purnomo; Feti Fatimah; Rusdiyanto Rusdiyanto
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3222

Abstract

The development of the business world in the current era is increasing rapidly, both in the industrial and service sectors. In fact, the existence of the sharia industry in the last decade has been increasingly widespread in various parts of the world, and is also developing in countries with a Muslim minority population. The tourism industry is of course very closely related to the accommodation business, especially the sharia hotel business, especially sharia hotels, which is one of the business sectors that offers good profits, because now modern people who go out of town for work or just for vacation really need lodging or hotel services. In this research was conducted to influence the influence of the application of Islamic values, leadership style, and organizational culture on employee performance. This study uses multiple linear regression testing. The population used is Seven Dream Syari'ah Hotel and Resto employees. As for sampling with non-probability sampling method as many as 35 respondents. The results of the partial test (t test) show that the application of Islamic values, leadership style, and organizational culture has a positive and significant effect on the performance of Seven Dream Syari'ah Hotel and Resto employees.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Akhmad Iqbal Aniko Andhika Putra Andryan Maharani Arini Isfahila bachtiar apriyanto Bagus Yurico Diana Novita Fitriani Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Erica Bella Oktavia Fadhol Ibrahim Fira Dinan Haris Hermawan Imam Syaiqoni Ira Puspitadewi S Isfahila, Arini Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Maulida Feren Arta Mevia Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Rahmadita Elsa Effendy Renaldy Dwi Oktaviansyah Resa Yova Ferdiansa Rihadatul Aisylia Nuri Rusdiyanto Rusdiyanto S, Wahyu Eko Sandi Pratama Silvi Wardiyah Siti Nurjanah Sonnia Pritantiwi Suwarno Suwarno Verdiyanto Verdiyanto Vina Lutfillah Wahyu Agung Adji Purnomo Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yohanes Gunawan Wibowo Yusron Rozzaid Zulfahmi Zulfahmi