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All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Pengabdian Masyarakat Manage Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Mahasiswa Entrepreneurship Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Relasi : Jurnal Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan

Feti Fatimah

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Author-ID : 1054332

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI O’OCONG PANCING AMBULU Andhika Putra Andryan Maharani; Feti Fatimah; Ahmad Izzudin
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

A high level of purchase of a product is proof that a business is growing well. So a company is required to always be innovative in marketing products at affordable costs that are attractive to consumers. Similarly, because of the rise of similar businesses, O'ocong Pancing, which is engaged in trade, must plan an appropriate strategy. Therefore, this research was conducted to examine the appropriate strategy for the company. The purpose of this research is to examine the influence of the marketing mix and service quality on purchasing decisions. There are five dimensions used for the marketing mix, namely: (X1) product, (X2) price, (X3) place, (X4) promotion, and (X5) service. The research uses quantitative methods, and 130 samples are involved with the criteria of consumers of O'ocong Pancing. After the data is collected, it is tested using multiple linear regression with the T test as a hypothesis test. The results showed that there was a significant positive effect of service on purchasing decisions. Promotion, place, price, and product dimensions do not significantly affect the partial decision.

PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BARBERSHOP DEN BAGOES TANGGUL JEMBER Bagus Yurico; Feti Fatimah; Jekti Rahayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Haircut is a necessity for people every month, men are no exception. To fulfill these needs, haircut services have sprung up that offer haircuts to special men's hair care. The form of business for men's haircut services is a barbershop. This study aims to analyze and test the role of lifestyle, brand image and service quality on customer satisfaction at Den Bagoes Barbershop Tanggul. The type of data in this study uses quantitative data in the form of online questionnaires. The sample population used in this study was 140 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. Data collection techniques using a Likert scale. The analytical tool in this study uses multiple linear regression analysis supported by instrument testing, classical assumption testing and hypothesis testing. The results of this study prove that lifestyle has a significant effect on customer satisfaction. Brand image has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. The coefficient of determination in the variable model is 0.631. From these values it can be concluded that lifestyle, brand image and service quality have a contribution of 63.1% to the formation of variations in customer satisfaction values, while the remaining 36.9% is explained by other factors outside the model.

SYSTEMATIC LITERATURE REVIEW: KEPUTUSAN PEMBELIAN PADA WARUNG MAKAN DI JEMBER Renaldy Dwi Oktaviansyah; Feti Fatimah; Jekti Rahayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

This study discusses the factors that influence consumer purchasing decisions at restaurants in Jember. By using a systematic literature review method consisting of three stages, namely, planning, implementation, and reporting. The research data was obtained from Google Scholar published in 2014 to 2021, the initial research found in this study was 438 articles, and the total research used was 12 articles as data sources and will be analyzed further. This study only uses research with a quantitative approach. The results of a systematic literature review of all published studies state that the factors that influence consumer purchasing decisions at restaurants in Jember are very diverse, namely, Store Atmosphere, product, price, promotion, place, Taste, Service Quality, Facilities, advertising, and lifestyles. The main factor that influences is the place where consumers are not likely to find products that are outside the reach of consumers. The location factor is also a factor that determines the success of a business. Place strategy is one of the most important determinants in consumer behavior, companies must choose a strategic location in placing their shop (restaurant) in an area / area close to crowds and community activities.

Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Akhmad Iqbal Aniko Andhika Putra Andryan Maharani Arini Isfahila bachtiar apriyanto Bagus Yurico Diana Novita Fitriani Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Erica Bella Oktavia Fadhol Ibrahim Fira Dinan Haris Hermawan Imam Syaiqoni Ira Puspitadewi S Isfahila, Arini Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Maulida Feren Arta Mevia Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Rahmadita Elsa Effendy Renaldy Dwi Oktaviansyah Resa Yova Ferdiansa Rihadatul Aisylia Nuri Rusdiyanto Rusdiyanto S, Wahyu Eko Sandi Pratama Silvi Wardiyah Siti Nurjanah Sonnia Pritantiwi Suwarno Suwarno Verdiyanto Verdiyanto Vina Lutfillah Wahyu Agung Adji Purnomo Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yohanes Gunawan Wibowo Yusron Rozzaid Zulfahmi Zulfahmi

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