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Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters Panjaitan, Roymon
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.556 KB) | DOI: 10.31289/jkbm.v5i2.2295

Abstract

The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sample of 87 respondents using the purposive sampling method. Data collection using questionnaires and interviews. Data is processed using validity test, reliability test, cross tabulation analysis, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test. The results showed that the existence of price factors, service quality and design innovations that positively influence purchase loyalty. Design innovation variables have a greater influence on purchase loyalty. This result is the initial hypothesis of the authors examined in this paper.
Pengaruh Rasio Laba atas Investasi, Rasio Hutang atas Ekuitas, Rasio Kredit atas Dana Pihak Ketiga, dan Rasio Kredit Macet terhadap Rasio Kecukupan Modal Panjaitan, Roymon
Jurnal Ilmiah Aset Vol 20 No 2 (2018): Jurnal ASET Volume 20 No 2
Publisher : STIE Widya Manggala

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Abstract

Research on the selection of variable Capital Adequacy Ratio (CAR) as the dependent variables because the CAR is the most important indicator accordingto Bank Indonesia in keeping the health level of the bank. CAR is affect by many factors such as Return On Investment ( ROI ), Debt to Equity Ratio ( DER ), Loan to Deposit Ratio ( LDR ) and Non Performing Loan ( NPL). The population in this research is the retired Nationals Savings Bank, Tbk (financial report 2010 – 2015 ). Research samples taken by using purposive sampling technique. The research method used was explanatory by using multiple linear regression test. The results showed that there is a positive influence of Return On Investment ( ROI) , Loan to Deposit Ratio ( LDR ), and Non Performing Loan ( NPL) against Capital Adequacy Ratio ( CAR ), while there was a negative influence of Debt to Equity Ratio ( DER ) to the Capital Adequacy Ratio (CAR ).
Technology Readiness and Digital Competing Capabilities: Digital Value Resonance Panjaitan, Roymon; Moonti, Agustinus; Adam, Echan
Shirkah: Journal of Economics and Business Vol 6, No 2 (2021)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.421 KB) | DOI: 10.22515/shirkah.v6i2.385

Abstract

The digital economy for MSMEs still possesses complex problems in the debate over technology readiness and competitive digital capabilities. The increase of dynamic product innovation changes is only effectively supported by digital value resonance. Addressing this issue, this research aims to explore the readiness of technology and the ability to compete digitally for innovative products through the resonance of digital value, especially for multi-business businesses. The data were collected from 170 respondents of small and medium-sized businesses through questionnaires. SEM-PLS techniques were used to analyze the data with a path mediated by digital value resonance on product innovation. The results showed that the resonance of digital value successfully mediated the relationship of technological readiness and digital competing capabilities, as well as direct links to the improvement of innovative products. Digital consumer habits also successfully strengthened the relationship of technological readiness and digital competing capabilities on the resonance of digital value. The advantages of this research lie in the synthesis of proposed digital value resonance variables from the results of resource-based view theory propositions in bridging the previous researcher gaps and contributing as a conceptual novelty model that can personalize digital value in the level of competition and increase MSMEs innovation products.
Pelatihan Motivasi Kewirausahaan Bisnis Produk Online dan Penyusunan Laporan Keuangan di Perguruan Taman Siswa Semarang Roymon Panjaitan; Tantiek Sumarlin; Myra Andriana
The Journal of Innovation in Community Empowerment Vol 1 No 1 (2019): JICE
Publisher : Journal of Innovation in Community Empowerment

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Abstract

Pembangunan ekonomi di segala sektor mendorong pelaku usaha untuk meningkatkan pendapatan diluar pekerjaan tetapnya. Mengikuti perkembangan teknologi dan tren pemasaran saat ini, pelatihan kewirausahaan bisnis produk online dan membuat laporan keuangan bagi guru-guru di Perguruan Taman Siswa Semarang sangat diperlukan. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk pemaparan alur produk, praktek membuat akun pribadi di blog atau domain, teknik promosi lewat kata-kata dan menghitung langsung biaya terhadap suatu produk dalam laporan keuangan. Hasil yang dicapai, guru-guru dan staf sekolah telah mampu melakukan pemasaran secara online dengan menggunakan media sosial, menghitung biaya modal harga pokok produksi dan menyusun laporan keuangan. Setelah para guru dan staf SMK Taman Siswa melakukan pelatihan ini mereka merasa puas dan termotivasi dengan adanya pelatihan ini untuk menambah pengetahuan tentang jenis-jenis kewirausahaan yang sangat mudah diikuti dan tidak terikat dalam waktu, usia, tempat maupun modal yang diperlukan
Improving SMEs Production Performance through Local Brand and Augmented Reality: Evidence from Sumatera of Indonesia Roymon Panjaitan
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 8, No 1: JULY 2022
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

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Abstract

This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and government policy support. This study involved 115 micro small business activists and medium respondents in the Sumatran region. A compound path test of SEM-PLS is used in this study to obtain data from the analysis of the path mediated by local brand empowerment, augmented reality preference, and acceptance of adaptive technology moderation for production performance enhancement. The findings indicate that fast-moving enterprise and government policy have a positive impact, while livelihood activities negatively impact local brand empowerment, and local brand empowerment negatively correlates to production performance. The direct stimulus of livelihood activities is meaningless, but government policy support is meaningful to the increased production of SMEs. The contribution of this study is found in the conceptual model of the acceptance of technological adaptation and optimization capabilities of the use of augmented local brand applications empowerment to increase the production of small and medium enterprises. Keywords: Augmented Reality, Local Brand empowerment, Government Support, Product Performance
Financial Well-Being Resilience : Financial Literacy and Financial Inclusion Toward Financial Attitude Echan Adam; Roymon Panjaitan; Tantik Sumarlin; Myra Andriana
Majalah Ilmiah Bijak Vol 18, No 1: March 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i1.1346

Abstract

Discussion of this research to analyze the resilience of financial well-being derived from financial literacy and the impact of financial inclusion through financial attitudes. A total of 239 respondents were distributed to MSME businesses, especially with data collection techniques in the form of questionnaires and interviews. SEM-PLS compound path analysis was used in this study for data from path analysis mediated by financial attitude on financial well-being resilience. The results of the study there is a positive correlation between the direct relationship of financial literacy and financial inclusion in financial attitudes, as well as positive relationships between financial literacy and financial inclusion through financial attitudes on financial well-being resilience. Then there is the direct positive contribution of financial attitudes to financial security resilience. This study explained that the contribution of financial attitudes can provide positive stimulus in measuring financial well-being resilience from indicators of perception, strength, inadequacy, retention contained in financial attitudes
Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters Roymon Panjaitan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i2.2295

Abstract

The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sample of 87 respondents using the purposive sampling method. Data collection using questionnaires and interviews. Data is processed using validity test, reliability test, cross tabulation analysis, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test. The results showed that the existence of price factors, service quality and design innovations that positively influence purchase loyalty. Design innovation variables have a greater influence on purchase loyalty. This result is the initial hypothesis of the authors examined in this paper.
Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective Roymon Panjaitan; Farida Indriani
Media Ekonomi dan Manajemen Vol 37, No 1 (2022): January 2022
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.374 KB) | DOI: 10.24856/mem.v27i01.2546

Abstract

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.
SISTEM INFORMASI PENGELOLAAN ANGGARAN DENGAN METODE R&D Myra Andriana; Roymon Panjaitan; Tantik Sumarlin
Evolusi : Jurnal Sains dan Manajemen Vol 9, No 2 (2021): Jurnal Evolusi 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/evolusi.v9i2.11147

Abstract

Budget is an important thing in an organization. Budgeting can assist organizations in conducting control and evaluation to achieve goals. The ineffectiveness of a budget will have an impact on the failure of the previously planned activity program. The purpose of this study is to provide a design of a budget management system that can help users to manage their budgets more efficiently and effectively. This study uses research and development methods. The system is built using Visual Basic.Net, with a MySQL database. The result of this research is the creation of an information system that can help in terms of budget management at Sub-Direktorat 2 Ditreskrimum Polda Jawa Tengah. This system makes it easy to input budget data and helps to know the budget amount accurately, because it can reduce the potential for errors. In addition, the presentation of reports can be done quickly so that it can be more efficient.
Sistem Informasi Manajemen Penentuan Standar Waktu Kerja Metode Time Study Berbasis Web (Studi Kasus PT Eka Sandang Duta Prima) Roymon Panjaitan; Myra Andriana; Tantik Sumarlin
Evolusi : Jurnal Sains dan Manajemen Vol 9, No 2 (2021): Jurnal Evolusi 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/evolusi.v9i2.11158

Abstract

Determination of the number of workers, costs, and working time into a standard measure of the working time of a product. Time efficiency and production reports become complex issues of the importance of production timeliness. The purpose of this study is to provide a design of an information system for determining working time standards that can be accessed integrated into a more efficient report form. Methods used with research and development where data collected from observations, interviews from case studies in the field. Determination of uptime standards using time study methods developed into web-based information systems using PHP programming languages with MySQL databases. The results of the design of this study, first contribute to obtain information that can help the management in determining management policy decisions. Second, fast and accurate determination of working time standards can provide customers with answers about price and fast uptime. Third, calculating the standard time of completion of work helps to choose the best alternative working method with the principles and techniques of work measurement at PT Eka Sandang Duta Prima.