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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian Sosial
Zulfikar, Rizka
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Implementation The Altman Method (Z"-Scored) For Predicting Bankruptcy: Empirical study on Nondurable Household Products Subsector Companies Listed on Indonesia Stock Exchange in 2016-2022 Indalesari, Rezki; Kurniaty; Zulfikar, Rizka; Yulianti, Farida; Lamsah
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.183

Abstract

This research was conducted to find out how many companies are included in the safe zone, grey zone, and danger zone. This study uses variables X1 to X4, namely X1 describes the ratio of working capital, X2 and X3 describes the ratio of operating profit and X4 describes the ratio which measures a company's ability to pay debts. The research design is a quantitative descriptive and an empirical study. The research population is all non-durable household products sub-sector companies listed on the Indonesia Stock Exchange in 2016-2022. The research sample was taken using purposive sampling, namely taking samples from the population based on certain criteria, and the number of samples was 5 companies for the 2016-2022 period. The results of this study indicate (1) Four of the five sample companies in this study are classified as not bankrupt, namely PT Mandom Indonesia Tbk, PT Mustika Ratu Tbk, PT Kino Indonesia Tbk and PT Unilever Indonesia Tbk. One company out of five samples is in the bankrupt category, namely PT Martina Berto Tbk. (2) The ratio of X1, X2, X3 and X4 with fluctuating values can cause the Z-Scored to fluctuate too.
The Mediating Effect of Risk Perception on the Relationship Between Social Presence and Impulsive Buying in Live Streaming Shopping Purboyo; Zulfikar, Rizka; Wahyuni, Amalia; Herawaty, Ana Sofia; Rina, Rina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.431

Abstract

This study aimed to examine the impact of social presence on impulsive buying mediated by risk perception in live streaming shopping using social presence theory. The phenomenon of live streaming shopping had become a major trend in e-commerce in Indonesia, with a large audience through various marketplace applications. Celebrity endorsers played an important role in grabbing the attention of the audience, so direct interaction with them could trigger impulsive buying behavior. This study was exploratory research, proposing four problem formulations related to the social presence of celebrity endorsers, viewers, and products, as well as risk perceptions that affected impulsive purchases. The purpose of the study involved testing the influence of the social presence of celebrity endorsers, viewers, and products on consumer risk perception, as well as the role of risk perception mediation on impulsive purchases. This study used a survey method with a population consisting of people in the South Kalimantan province who were viewers of live streaming shopping. Data collection was carried out by distributing questionnaires online to 186 respondents. Data analysis involved testing the validity and reliability of the instrument, and using SEM-PLS. The results of this study found that (1) the social presence of celebrity endorsers, viewers, and products had a significant effect on risk perception, (2) the social presence of viewers and products had a significant effect on impulsive purchases, while the social presence of celebrity endorsers had no influence on impulsive purchases, and (3) risk perception had a mediating role in the relationship between the social presence of celebrity endorsers, viewers, and products with impulsive purchase behavior.
The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 15 No. 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v15i2.838

Abstract

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.
Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1796

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
Edukasi TOGA dan Pemasaran Online bagi Petani Bunga di Desa Jingah Habang Ulu Lusiana, Herlina; Purboyo, Purboyo; Zulfikar, Rizka; Mursanto, Mursanto; Firdaus, Firdaus
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/9g9h9903

Abstract

Desa Jingah Habang Ulu dikenal akan kekayaan alamnya yang subur, dengan beragam jenis tanaman tumbuh di sana, termasuk TOGA (Tanaman Obat Keluarga). TOGA sering disebut sebagai "apotek hidup" karena bisa digunakan sebagai solusi untuk mengatasi berbagai penyakit ringan, terutama sebagai tindakan pencegahan dan pertolongan pertama. Tanaman TOGA juga merupakan sarana edukatif untuk mengenalkan masyarakat pada berbagai jenis tanaman obat serta manfaatnya. Beberapa contoh tanaman TOGA meliputi jahe, kunyit, sirih cina, kumis kucing, dan lainnya. Oleh karena itu, penting untuk meningkatkan pengetahuan masyarakat tentang manfaat dan cara perawatan TOGA agar tanaman ini dapat terus dimanfaatkan dengan baik. Selain itu, Desa Jingah Habang Ulu memiliki lahan bunga yang luas, termasuk mawar, melati, dan kenanga. Mayoritas penduduk setempat bekerja sebagai petani bunga, dan karena melimpahnya hasil panen setiap harinya, diperlukan pengetahuan tentang pemasaran online untuk membantu meningkatkan penjualan bunga, yang diharapkan akan memberikan dampak ekonomi positif bagi para petani.
Co-Authors Farida Yulianti Firdaus Firdaus Herawaty, Ana Sofia Indalesari, Rezki Kurniaty Lamsah Lusiana, Herlina Mursanto, Mursanto Prihatini Ade Mayvita, Prihatini Ade Purboyo Purboyo, Purboyo Rina Rina Wahyuni, Amalia