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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bina Bangsa Ekonomika Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Ekonomi, Manajemen, Akuntansi Tabayyanu : Journal of Islamic Law
Lubis, Junita
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Religion Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Journal : GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan

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ANALISIS PENGARUH KUALITAS PRODUK, LOKASI DAN GAYA HIDUP HEDONISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK COFFESHOP HYPERMUT Suryani, Jane Angrey; Lubis, Junita; Ritonga, Mulkan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

This study aims to determine the effect of product quality, location, hedonism lifestyle on purchasing decisions for hypermut coffeshop products. This type of research is associative research. Data collection in this study was carried out through a survey approach with a descriptive quantitative research type by distributing questionnaires to 100 respondents, while the population used in this study were hypermut coffeshop customers. Data collection techniques were carried out by interview, questionnaire and documentation study. The data analysis tool used in this study uses SEM-PLS. The data analysis technique in this study is descriptive analysis, hypothesis testing using partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results showed that product quality, location, hedonism lifestyle had a positive and significant effect on customer loyalty both simultaneously and partially.
Co-Authors Al Husaini, M.Rifqi Aulia, Najri Broto, Bayu Eko Fitria, Eva Harahap, Aziddin Indra, Aulia Leily Nasution, Novrihan Lusi Febriani, Lusi Manik, Mei Magdalena Munawarah Munawarah, Munawarah Nur Fitria Habiba Pristiyono, Pristiyono Ritonga, Mulkan Sahputra, Ali Simbolon, Prawibowo Siregar, Marlina Suryani, Jane Angrey Zulkarnaen Nasution