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All Journal Nyimak: Journal of Communication JURNAL PUSTAKA KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) KOMUNIKATA57 Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas
Toruan, Rialdo Rezeky M. L.
Universitas Prof Dr Moestopo (Beragama)
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL PUSTAKA KOMUNIKASI

 1 
PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.551

Abstract

Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perlas marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perlas marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perlas marketing communication a strategy to become a user. WOM elements consist of a talker, La Perlas marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Prasetya Yoga Santoso; Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
KOMUNIKASI POLITIK MUHAMMAD DWIKI RAMADHANI DALAM MEREBUT DUKUNGAN KALANGAN GENERASI MILENIAL PADA PEMILU 2019 Linawati Linawati; Rialdo Rezeky M L Toruan; Purba Indra Gumelar; Khairunnisa Al-Araf
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1922

Abstract

This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA Rialdo Rezeky Manogari; Mario Galilea Hendrian Manafe
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.883

Abstract

This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.
Co-Authors Adi Nur Achmad Tryarno Aditya Yolanda Citra Eka Putri Dwi Ajeng Widarini Eni Kardi Wiyati Farhan Dewangga Hamsinah Hamsinah Khairunnisa Al-Araf Kusnul Arifin Lina Wati Mario Galilea Hendrian Manafe Muhammad Saifulloh Mukka Pasaribu Nadya Meidiana Nadya Sabrina Nono Sungkono Nono Sungkono Prasetya Yoga Santoso Purba Indra Gumelar Radja Erland Hamzah Rama Adhipoetra Retno Tri Rachmawati Riska Putri Shabrina RR Bramayanti Krismasakti Santoso, Prasetya Yoga Yos Horta Meliala Yuni Retna Dewi