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All Journal Nyimak: Journal of Communication JURNAL PUSTAKA KOMUNIKASI Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) KOMUNIKATA57

Toruan, Rialdo Rezeky M. L.

(SINTA ID: 6005164) Fakultas Ilmu Komunikasi Universitas Prof.Dr.Moestopo (Beragama)

Author-ID : 1092202

Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 7 Documents Claim Missing Document

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Articles

PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.551

Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perlas marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perlas marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perlas marketing communication a strategy to become a user. WOM elements consist of a talker, La Perlas marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,

STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Prasetya Yoga Santoso; Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.

KOMUNIKASI POLITIK MUHAMMAD DWIKI RAMADHANI DALAM MEREBUT DUKUNGAN KALANGAN GENERASI MILENIAL PADA PEMILU 2019 Linawati Linawati; Rialdo Rezeky M L Toruan; Purba Indra Gumelar; Khairunnisa Al-Araf
Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i1.1922

This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.

POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA Rialdo Rezeky Manogari; Mario Galilea Hendrian Manafe
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.883

This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.

IMPLEMENTATION OF DIGITAL LITERACY MOVEMENT FOR MSMEs ACTORS IN JAKARTA THROUGH PARTICIPATORY ACTION RESEARCH Rialdo Rezeky Manogari L. Toruan; Radja Erland Hamzah; Muhammad Saifulloh
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 2 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Digital literacy is an interesting study at this time in the midst of the development of Information and Communication Technology (ICT), especially for SMEs. Through socialization and digital literacy training, MSME actors can apply in their business so that they are skilled and can market their products as well as increase income and improve the economy. The purpose of this study is to identify the actions of MSME actors in Kuningan Barat, South Jakarta. The research approach is qualitative and the method used is Stephen Kemmis's Action Research (PRA), and the concept used is the digital literacy stage of Steve Wheeler. The results show that digital literacy can be implemented through socialization and training that is realized in a digital product. Through action participation, MSME actors can be digitally literate and use digital media well. In this case, MSME actors create a website product www.plazakuninganbarat.com as a medium for digital marketing.

STRATEGI KOMUNIKASI PEMASARAN KEDAI KOPI KAMAN DALAM MENINGKATKAN LOYALITAS KONSUMEN Radja Erland Hamzah; Rialdo Rezeky Manogari; Riska Putri Shabrina
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

The development of the coffee business is currently one of the businesses that are in great demand. The large number of coffee shop businesses cause market competition. This market competition is also experienced by Kedai Kopi Kaman which almost resembles menus at other coffee shops in Depok and the same target consumers. The research methodology uses a qualitative approach to the type of qualitative descriptive research and uses a constructivism paradigm. This research uses data collection techniques through interviews, observation, and literature study. Data analysis techniques with data reduction, data display, and drawing conclusions. The data validity technique is data triangulation. This research uses the concept of PENCILS and Four Step. The results showed that the Kedai Kopi Kaman marketing communication strategy was considered effective and supported by social media, through observation and supporting data which stated that the increase in the number of consumers was quite significant, using word of mouth and Instagram social media.

Eksistensi Java Jazz Festival sebagai Event Musik di Indonesia Rialdo Rezeky; Nadya Sabrina
Nyimak: Journal of Communication Vol 3, No 2 (2019): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

PT. Java Festival Production (JFP) adalah salah satu promotor musik di Indonesia yang masih tetap bertahan eksistensinya. Salah satu event musik bergengsi yang menjadi ciri khasnya adalah Java Jazz Festival, yang sudah diselenggarakan sejak 2005 dan masih bertahan hingga kini. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen event PT. Java Festival Production dalam mempertahankan penyelenggaraan event Java Jazz Festival di Indonesia. Landasan konsep yang digunakan dalam penelitian ini adalah event management process Joe Goldblatt. Menggunakan paradigma konstruktivisme, pendekatan yang digunakan adalah pendekatan deskriptif kualitatif dengan metode studi kasus. Teknik pengumpulan data dalam penelitian ini menggunakan observasi, wawancara dan studi literatur. Hasil penelitian menunjukkan bahwa penerapan manajemen event dalam penyelenggaraan Java Jazz Festival dilakukan pada tahap (1) praevent, yaitu dengan melakukan riset, desain, dan perencanaan; (2) main event, dengan melakukan koordinasi; (3) pascaevent, dengan menyelesaikan report dari setiap divisi setelah acara selesai.Kata Kunci: manajemen event, special event, Java Jazz ABSTRACTPT. Java Festival Production (JFP) is one of the promoters of music in Indonesia that still exists today. One of the prestigious music events that characterizes it is the Java Jazz Festival, which has been held since 2005 and is still held today. This study aims to determine and analyze event management of PT. Java Festival Production in maintaining the implementation of Java Jazz Festival event in Indonesia. The conceptual foundation used in this study is Joe Goldblatt’s event management. Using the constructivism paradigm, the approach used is a qualitative descriptive approach with a case study method. Data collection techniques using observation, interviews and literature studies. The results showed that the application of event management in implementation of the Java Jazz Festival was carried out at (1) preevent stage, namely by conducting research, design, and planning; (2) main events stage, by coordinating; (3) postevent stage, by completing reports from each division after the event is over.Keywords: event management, special event, Java Jazz

Co-Authors Khairunnisa Al-Araf Lina Wati Mario Galilea Hendrian Manafe Muhammad Saifulloh Nadya Sabrina Purba Indra Gumelar Radja Erland Hamzah Radja Erland Hamzah Riska Putri Shabrina Santoso, Prasetya Yoga

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