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Analysis of Competitive Strategies in Micro Credit Marketing at BANK BTPN Tangerang Region Ardiyanti, Anita
The International Journal of Education Management and Sociology Vol. 2 No. 2 (2023): March - April : The International Journal of Education Management and Sosiology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v2i2.31

The aim of this research is to identify the strengths, weaknesses, threats and opportunities for marketing micro credit at Bank BTPN. Identifying the applied micro credit marketing strategy. Identifying strategies to win the microcredit competition. The research method used is the mix method combining qualitative and quantitative. The population is Regional Business Sales Support Manager, Regional Credit Manager, Business Area Leader, Branch Manager, all of whom are in the Tangerang region. The conclusion in the analysis of the micro credit strategy set at Bank BTPN Tangerang Region is that the micro credit marketing development strategy is carried out by analyzing the strengths, weaknesses, opportunities and threats, using a SWOT analysis. Identification of threats, strengths, weaknesses and opportunities regarding microcredit marketing at Bank BTPN Tangerang Region. Being able to develop the business according to the SWOT analysis, Bank BTPN as a people's business partner, has four strategies that are weighted according to the highest score. SO (strength-opportunity) strategy (1). Expanding the regional market network by utilizing branch networks in the regions (2). Developing products and services based on digital technology, for new customers and prospective customers, Btpn launched the Genius digital application and btpn WOW

The Influence of Quality of Human Resources, Wages, Labor Force on Job Opportunities in Banten Province Ardiyanti, Anita; Felina
The International Journal of Education Management and Sociology Vol. 3 No. 1 (2024): January - February : The International Journal of Education Management and Sosi
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v3i1.94

The aim of this research is to analyze quality of human resources, wages, population growth, and the labor force on employment opportunities in West Nusa Tenggara Province either partially or simultaneously. The research method uses a quantitative approach using time series secondary data with a period of 8 years, namely 2015-2022. The dependent research variable is Job Opportunity (Y) Independent variables namely, quality of human resources (X1), wages (X2), and labor force (X3). Data collection through a documentation study, the collected data were analyzed with multiple linear regression, then tested using the T-test, namely that workforce (X3) have no significant effect on Job Opportunities. Meanwhile, the variables Quality of Human Resources (X2) and Wages (X3) have a significant effect on Job Opportunities in Banten Province. while the F-test simultaneously shows that Quality of Human Resources, Wages, the labor force have a significant effect on Employment Opportunities in the Province of Banten. This conclusion has shown that employment opportunities, and the impact of i fluctuations are caused by a slowdown in the export sector, and also a slowdown in investment growth. Labor force growth does not affect employment opportunities. Because the increase in population is not balanced with infrastructure, and investment.

Implementation of Financial Management at PT Mahkota Abadi Bogor (Sharia Financial Management Analysis) Ardiyanti, Anita; Murniadi, Murniadi; Imraan, Mohd
The International Journal of Education Management and Sociology Vol. 3 No. 3 (2024): May -June : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v3i3.137

The purpose of this research is to determine the management functions at PT Mahkota Abadi in Bogor, and to analyze the functions of sharia financial management at PT Mahkota Abadi in Bogor. This research method is descriptive qualitative with a phenomenological approach, research data is obtained from primary data, namely sources in the company which include managers, department heads and company employees, secondary data comes from company data or financial reports. The data analysis techniques used are data reduction techniques, data presentation, and drawing conclusions. The results of this research are that PT Mahkota Abadi implements management functions well in the company, as seen in the performance of its employees who already understand their duties and responsibilities, as well as financial planning made by the heads of each division in detail and thoroughly in accordance with operational needs. company. And have social responsibility in the form of providing assistance to the surrounding community, while running the company, do not do anything that is contrary to the rules and principles of sharia, for example actions that can harm other parties or usury in financial transactions but are carried out fairly and honestly, so that in transactions both parties parties gain benefits.

Analysis of Competitive Strategies in Micro Credit Marketing at BANK BTPN Tangerang Region Ardiyanti, Anita
The International Journal of Education Management and Sociology Vol. 2 No. 2 (2023): March - April : The International Journal of Education Management and Sosiology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v2i2.31

The aim of this research is to identify the strengths, weaknesses, threats and opportunities for marketing micro credit at Bank BTPN. Identifying the applied micro credit marketing strategy. Identifying strategies to win the microcredit competition. The research method used is the mix method combining qualitative and quantitative. The population is Regional Business Sales Support Manager, Regional Credit Manager, Business Area Leader, Branch Manager, all of whom are in the Tangerang region. The conclusion in the analysis of the micro credit strategy set at Bank BTPN Tangerang Region is that the micro credit marketing development strategy is carried out by analyzing the strengths, weaknesses, opportunities and threats, using a SWOT analysis. Identification of threats, strengths, weaknesses and opportunities regarding microcredit marketing at Bank BTPN Tangerang Region. Being able to develop the business according to the SWOT analysis, Bank BTPN as a people's business partner, has four strategies that are weighted according to the highest score. SO (strength-opportunity) strategy (1). Expanding the regional market network by utilizing branch networks in the regions (2). Developing products and services based on digital technology, for new customers and prospective customers, Btpn launched the Genius digital application and btpn WOW

The Influence of Quality of Human Resources, Wages, Labor Force on Job Opportunities in Banten Province Ardiyanti, Anita; Felina
The International Journal of Education Management and Sociology Vol. 3 No. 1 (2024): January - February : The International Journal of Education Management and Sosi
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v3i1.94

The aim of this research is to analyze quality of human resources, wages, population growth, and the labor force on employment opportunities in West Nusa Tenggara Province either partially or simultaneously. The research method uses a quantitative approach using time series secondary data with a period of 8 years, namely 2015-2022. The dependent research variable is Job Opportunity (Y) Independent variables namely, quality of human resources (X1), wages (X2), and labor force (X3). Data collection through a documentation study, the collected data were analyzed with multiple linear regression, then tested using the T-test, namely that workforce (X3) have no significant effect on Job Opportunities. Meanwhile, the variables Quality of Human Resources (X2) and Wages (X3) have a significant effect on Job Opportunities in Banten Province. while the F-test simultaneously shows that Quality of Human Resources, Wages, the labor force have a significant effect on Employment Opportunities in the Province of Banten. This conclusion has shown that employment opportunities, and the impact of i fluctuations are caused by a slowdown in the export sector, and also a slowdown in investment growth. Labor force growth does not affect employment opportunities. Because the increase in population is not balanced with infrastructure, and investment.

Implementation of Financial Management at PT Mahkota Abadi Bogor (Sharia Financial Management Analysis) Ardiyanti, Anita; Murniadi, Murniadi; Imraan, Mohd
The International Journal of Education Management and Sociology Vol. 3 No. 3 (2024): May -June : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v3i3.137

The purpose of this research is to determine the management functions at PT Mahkota Abadi in Bogor, and to analyze the functions of sharia financial management at PT Mahkota Abadi in Bogor. This research method is descriptive qualitative with a phenomenological approach, research data is obtained from primary data, namely sources in the company which include managers, department heads and company employees, secondary data comes from company data or financial reports. The data analysis techniques used are data reduction techniques, data presentation, and drawing conclusions. The results of this research are that PT Mahkota Abadi implements management functions well in the company, as seen in the performance of its employees who already understand their duties and responsibilities, as well as financial planning made by the heads of each division in detail and thoroughly in accordance with operational needs. company. And have social responsibility in the form of providing assistance to the surrounding community, while running the company, do not do anything that is contrary to the rules and principles of sharia, for example actions that can harm other parties or usury in financial transactions but are carried out fairly and honestly, so that in transactions both parties parties gain benefits.

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