Article Per Year (5 Year)
p-Index From 2019 - 2024
1.203
P-Index
This Author published in this journals
All Journal Jurnal Kompetitif EQIEN - JURNAL EKONOMI DAN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Abdimas Mandiri Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Strategi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Septianti, Dian
Universitas Tridinanti
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Kompetitif

 1 
ANALISIS PENGARUH KUALITAS PELAYANAN E-COMMERCE SHOPEE TERHADAP KEPUASAN KONSUMEN SHOPEE INDONESIA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TRIDINANTI PALEMBANG PENGGUNA SHOPEE Nyayu Khairani Putri; Dian Septianti; Nina Fitriana
JURNAL KOMPETITIF Vol 11, No 2: Edisi Juli-Desember 2022
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v11i2.987

Abstract

The purpose of this research is to analyze the effect of Shopee's E-Commerce service quality on Shopee Indonesia's consumer satisfaction on students of the Faculty of Economics, Tridinanti University, Palembang, Shopee users. The variables used in this study are service quality which consists of efficiency, fullfilment, reliability, privacy, responsiveness, compensation, and contacts. The population in this study ware people who had used Shopee, while the study sample was 100 respondents. Multiple Regression Analysis is a data analysis technique in this study using the IBM SPSS Statistics 22 application. The results showed that there was a significant effect of efficiency, reliability, privacy, responsiveness, and contact on customer satisfaction. On the other hand, fullfilment and compensation on customer satisfaction have no significant effect.Keywords: Service Quality and Customer Satisfaction
Co-Authors Agung Anggoro Seto Agustina Marzuki Armereo, Crystha Fatimah Azzahra Melia Frastuti Muhni Pamuji Nina Fitriana Noviantoro, Djatmiko Nyayu Khairani Putri Nyayu Khairani Putri Patri Hasni