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All Journal Jurnal EMT KITA AJAD : Jurnal Pengabdian kepada Masyarakat
Hanum, Filia
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Humanities Economics, Econometrics & Finance

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Identifikasi Faktor Internal dan Eksternal Melalui Strategi Pemasaran pada Usaha Kerajinan Salman Rotan di Kecamatan Lhoknga Kabupaten Aceh Besar Marlina; Hanum, Filia; Safitri, Yuni Ayu; Fitriliana; Juwita; Mauliza, Putri; Amri, Saiful
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): DESEMBER 2023
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v3i3.216

Abstract

This community service activity aims to look at internal and external factors through marketing strategies at Salman's rattan craft business, which is in the Lhoknga District area, Aceh Besar Regency and was initiated by Mr Salman starting in 1992. The methods used are the survey method and the sampling method, namely census method because there was only 1 respondent, namely Mr. Salman as the owner of a rattan craft business. The results of this activity show that there are internal and external factors through which the marketing strategy for the Salman rattan craft business has been implemented by Mr. Salman as the business owner, namely maintaining product sales prices to remain stable, expanding the product marketing network, ensuring the quality of goods/products of the rattan craft business , innovating rattan products and providing a more unique product appearance, providing training/counseling to employees carried out by business owners and collaborating with official authorities, as well as adding employees who have an interest in marketing
Analisis Dampak Beban Kerja Terhadap Kepuasan Kerja Karyawan pada Bandara Sultan Iskandar Muda di Provinsi Aceh Bakri, M; Rusmina, Cut; Hanum, Filia; Juwita; Zainuddin
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1920

Abstract

This research aims to investigate the impact of workload on the level of employee job satisfaction at Sultan Iskandar Muda Airport (SIM) in Aceh Province. The research population involved all employees of Sultan Iskandar Muda Airport, with 62 people selected as samples using the Slovin formula. This sample includes various divisions at Sultan Iskandar Muda Airport. The data analysis method used is linear regression. The results of the research show that the independent variable, namely workload, has a significantly positive effect on the dependent variable, namely employee job satisfaction at Sultan Iskandar Muda Airport in Aceh Province.
Co-Authors Bakri, M Fitriliana Juwita Marlina Putri Mauliza, Putri Rusmina, Cut Safitri, Yuni Ayu Saiful Amri Zainuddin