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Analisis Pengaruh Kualitas Produk dan Dinamika Perilaku Konsumen terhadap Keputusan Pembelian Bawang Merah Goreng Karim, Ikawati; Bahmid, Nur Alim; Nurjayanti, Shoffi
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 20 No. 2 (2023): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v20i2.31993

Kualitas produk bawang merah goreng merupakan salah satu faktor penentu dalam keputusan pembelian. Produk yang dibuat sesuai dengan keinginan konsumen akan memunculkan sikap positif terhadap atribut bawang merah goreng dan menyebabkan derajat kepentingan atribut berbeda dengan atribut lainnya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen serta menggambarkan persepsi konsumen terhadap produk bawang merah goreng di Kecamatan Banggae Timur dan Kecamatan Wonomulyo. Jenis penelitian ini adalah deskriptif kuantitatif. Sampel diambil masing – masing sebanyak 30 responden setiap lokasi dengan menggunakan teknik pengambilan sampel accidental sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda dan analisis statistik deskriptif. Hasil penelitian mengungkapkan bahwa faktor kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk bawang merah goreng di Kabupaten Majene, sedangkan faktor-faktor lain memiliki pengaruh negatif atau positif namun tidak signifikan.Kualitas produk bawang merah goreng merupakan salah satu faktor penentu dalam keputusan pembelian. Produk yang dibuat sesuai dengan keinginan konsumen akan memunculkan sikap positif terhadap atribut bawang merah goreng dan menyebabkan derajat kepentingan atribut berbeda dengan atribut lainnya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen serta menggambarkan persepsi konsumen terhadap produk bawang merah goreng di Kecamatan Banggae Timur dan Kecamatan Wonomulyo. Jenis penelitian ini adalah deskriptif kuantitatif. Sampel diambil masing – masing sebanyak 30 responden setiap lokasi dengan menggunakan teknik pengambilan sampel accidental sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda dan analisis statistik deskriptif. Hasil penelitian mengungkapkan bahwa faktor kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk bawang merah goreng di Kabupaten Majene, sedangkan faktor-faktor lain memiliki pengaruh negatif atau positif namun tidak signifikan. Product quality of fried shallots is one of the determining factors in purchasing decisions. Products made according to the wishes of consumers will bring up a positive attitude towards the attributes of fried shallots and cause the degree of importance of the attribute to be different from other attributes. This study aims to analyze the factors that influence consumer behavior and describe consumer perceptions of fried shallots in Banggae Timur and Wonomulyo Districts. This research refers to descriptive quantitative. Samples were taken as many as 30 respondents each location using accidental sampling technique. The analytical method used is multiple linear regression analysis and descriptive statistical analysis. The results of the study revealed that the product quality factor had a positive effect and significant influence on purchasing decisions of fried shallot product in Majene Distric, while other factors have negative or positive influence but are not significant.

Performance analysis of cocoa certification program in Polewali Mandar Regency Herman, Fitriani; Arsyad, Muhammad; Karim, Ikawati; Nurlaela, Nurlaela
Anjoro: International Journal of Agriculture and Business Vol 1 No 1 (2020): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

One of the agricultural development income is through agribusiness activities oriented to increasing competitiveness and sustainable economic development of the community, which is carried out within the framework of autonomy to strengthen the regional economy. Cocoa is a strategic commodity in case, firstly, Indonesia is the number two cocoa producer in the world after Ivory Coast, with production of 809,586 tons in 2012. In 2012, this commodity has contributed foreign exchange of US $ 1.1 billion, which is the third foreign exchange earnings spread after oil palm and rubber. Secondly, this product involves 95% of smallholder farmers with increased land ownership of 0.5-2 ha. Thus, the development of the cocoa business will directly or indirectly affect the microeconomics. This study aims to determine the performance and the level of satisfaction of the cocoa certification program in one of cocoa production center in Polewali Mandar. This study uses Importance Performance Analysis (IPA). The results of this study indicate that the achievement of the performance of the cocoa certification program has been running quite well, but there are still some that have not worked optimally where the level of satisfaction of the cocoa certification program that 78.03% are satisfied with the program's performance cocoa certification and 21.97% farmers were not satisfied with the performance of the cocoa certification program carried out in Polewali Mandar.

Farmer's stance on decreasing production of local red onion (Allium cepa L.) farming in Buttu Pamboang Village, Majene Maswad, Maswad; Beddu, Mir Alam; Karim, Ikawati; Putri, Dwi Ahrisa; Suyono, Suyono
Anjoro: International Journal of Agriculture and Business Vol 1 No 1 (2020): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

In general, farmers in Buttu Pamboang Village in Majene District in carrying out the cultivation of onion plants have not applied the rules of cultivation correctly and precisely, resulting in a decline in crop. Agricultural commodities have a strategic role in realizing government policy to increase foreign exchange acquisition. The toughness of the role in the world trade globalization era is faced with the competition of commodity quality, both in domestic and foreign markets. This Era is characterized by the increasingly free commodity trading between countries in the world including vegetable commodities. In Indonesia, the local red onion plant (Allium cepa L.) has been cultivated by farmers as a commercial farming. However, the presence and demand of red onion that continue to increase every year cannot be followed by the increase in production. Data of the Agricultural office of Pamboang Village, October 2015 that the amount of local red onion productivity ranged from 5-6 tons and the production amount ranged from 10-12 tons with 2 ha of farmland area in 2014. It can be concluded that the production of local red onion in 2015 in the Pamboang Village decreased compared to the previous year, the red onion productivity of 2015 average ranged from 2-3 tons. This research aims to identify the attitude of farmers in Buttu Pamboang Village to decline in production in the onion farming business and know the factors that cause a decline in the production of local red onion in Buttu Pamboang Village in Pamboang District of Majene Regency. To identify the assessment of the farmer's stance, analyzed using Likert scale. The Likert scale is the identification of assessments to measure the attitudes and opinions and perceptions of the person/group on social symptoms. The results of the study proved that the attitude of farmers in Buttu Pamboang Village to the decline of production is good or well received.

Contribution of oil palm (Elaeis guineensis J.) plantations to farmers' income in West Sulawesi Astuti, Niluh Sari; Makmur; Karim, Ikawati; Nurlaela; Abdullah, Muhammad Arafat; Dahniar
Anjoro: International Journal of Agriculture and Business Vol 1 No 2 (2020): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Oil palm is an industrial plantation that is useful as a producer of cooking oil, industrial oil, and fuel. This research was conducted in West Sulawesi, Indonesia on June to September 2020. The purpose of this study was to determine oil palm, to calculate contribution of non-oil palm and non-farming household and contribution of oil palm plantations to farmers' income. Sampling for respondent in this study was carried by simple random sampling to the oil palm farmers in the study location. This study conducted at one of oil palm location center in Central Mamuju Regency, West Sulawesi by using questionnaires. The first results showed that oil palm is very profitable with an average income of IDR 30,666,620 per hectare per year. The second, source of household income for farmers is obtained from oil palm farming, non-oil palm farming and non-farming activities with an average total household income of the oil palm farmers of IDR 46,363,655 per year. The third, the contribution of oil palm plantations to farmers' income is moderate around 66 percent as a medium category.

The The effect of adoption of frequent harvesting, pruning, sanitation and fertilization on increasing cocoa production (case study: Tapango District, Polewali Mandar Regency) Khaeratih, Rahma; Karim, Ikawati; Nurlaela
Anjoro: International Journal of Agriculture and Business Vol 2 No 1 (2021): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

The lack of consistency of farmers in implementing good agriculture practice has led to the adoption of innovations o frequent Harvesting, Pruning, Sanitation and Fertilization are important to maintain the quality of the cocoa beans produced. This research was carried out in one of the cocoa centers in West Sulawesi, namely in the Village of Tapango, Polewali Mandar Regency with the aim of knowing the effect of the adoption of frequent harvesting, pruning, sanitation and fertilization on increasing cocoa production. This type of research is descriptive quantitative in which the determination of the sample is carried out by the Slovin method in order to obtain 65 cocoa farmers who apply the adoption of Frequent Harvesting, Pruning, Sanitation and Fertilization. The data analysis used in this research is simple regression analysis and the coefficient of determination. The results of the data analysis showed that the innovation adoption of Frequent Harvesting, Pruning, Sanitation and Fertilization to the increase in cocoa production was very influential with a percentage level or determination coefficient (R2) of 96.8 percent. In addition, the results of the study also showed that through the adoption of innovation, the production of cocoa plants increased by 3.17 tons per hectare. Therefore, it is hoped that the implementation of the innovation adoption of Frequent Harvesting, Pruning, Sanitation and Fertilization to be continued to implement by cocoa farmers in a sustainable manner in Polewali Mandar.

The The effect of purchase price of oil palm fresh fruit bunches (FFB) on fertilization frequency (case study: Mamuju Regency, West Sulawesi) Hajrah, Siti; Makmur, Makmur; Damrah, Fatmawaty; Karim, Ikawati
Anjoro: International Journal of Agriculture and Business Vol 2 No 1 (2021): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

The purchase price of oil palm has often experienced significant increases and decreases due to several factors including oil palm production, oil palm exports, and the oil palm price. Fertilization is one of the most important and complex technical culture activities in oil palm farming. Fertilization in oil palm plants should be able to guarantee normal vegetative and generative growth to provide optimal Fresh Fruit Bunches (FFB) production and produce high quality and quantity of crude palm oil. This study aims to evaluate how much influence the FFB purchase price has on the frequency of fertilization used by oil palm farmers. This research is a quantitative study with a descriptive analysis design to see the effect of the purchase price of fresh fruit bunches on the frequency of fertilization used by oil palm farmers in the Mamuju Regency. The results of regression analysis data showed that the purchase price of FFB influenced the frequency of oil palm fertilization by 11.3 percent.

The mandarese gastronomy: Preference and opportunities for food diversification on the dining table of young generations Kasmiati, Kasmiati; Karim, Ikawati; Farid Karim, Faradilah
Anjoro: International Journal of Agriculture and Business Vol 3 No 1 (2022): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v3i1.1474

The circulation of global food, especially fast food like sausages, nuggets, fried chicken such as KFC, and other instant food, has been circulating into rural areas. Many estimated younger generation's preferences would change under these conditions. Because of that, we were conducted research in the Tinambung, Polewali Mandar District, West Sulawesi Province, from May to August 2021 to understand the young preferences for food. The research found that the Millennial, Z, and Alpha generations of Mandarese still have a good preference for their local gastronomy. The types of the Mandarese food on this study are Baupiapi, Jepa, Bubur Tarreang, Loka Anjoroi, and Binte. Those are made from local raw materials such as cassava, banana, coconut, fish, millet, and corn. These agricultural and local raw materials can be the basis for developing more diverse food for the daily consumption of the youth. The young generation's preferences are essential because their population is enormous. It means their food preference will affect the food system. It can also be a factor in determining a future food diversification policy and self-sufficiency of the Mandarese. Currently, the highest preference of the young generation in Polewali Mandar still tends to like and choose Mandar gastronomy compared with global foods. It shows that local foods are still in line with the youth's preferences but need to develop as an essential part of their daily consumption. Their preferences for local gastronomy are still facing challenges; it will be more diverse or even the other way around because of the hegemony of the global food trend.

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