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KOMUNIKASI BISNIS DALAM PENGEMBANGAN GREEN ENTREPRENEURSHIP MELALUI BATIK ECOPRINT UMKM BATIK DURENAN INDAH SEMARANG Safira, Citra; Rahmah, Hilda; Indainanto, Yofiendi Indah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 8, No 1 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.1.93-102

Abstract

Terjadinya global warming membuat masyarakat kini mulai fokus pada lingkungan. Salah satunya adalah meningkatnya konsumsi produk-produk ramah lingkungan. Konsumen saat ini mulai lebih peduli pada lingkungan dan beralih pada pasar yang lebih hijau (green marketing). Oleh sebab itu, pengusaha juga kini lebih bertanggung jawab secara sosial dan telah memahami peran mereka dalam bisnis yang berkelanjutan di masa depan yang lebih baik dengan menerapkan kewirausahaan hijau (green entrepreneurship). Penelitian ini bertujuan untuk mengetahui proses komunikasi bisnis yang dilakukan oleh penginisiasi batik di UMKM Batik Kampung Tematik Batik Durenan Indah Semarang oleh anggota-anggota umkm batik lainnya dalam mengembangkan green entrepreneurship. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus dan pengumpulan data melalui wawancara dan observasi langsung dengan mengamati proses komunikasi yang berlangsung. Pengembangan green entrepreneurship menjadi penting untuk meningkatkan kualitas pengusaha itu sendiri serta turut menjaga kelestarian lingkungan.
Policy Communication in Developing Frankincense Commodity in Humbang Hasudutan Regency Purba, Arief Marizki; Indainanto, Yofiendi Indah; Safira, Citra
Journal of Peasants’ Rights Vol. 2 No. 2 (2023): Community Empowerment and Agrarian Political
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jpr.v2i2.13244

Abstract

Frankincense commodities play an important role in agricultural commodity production in Humbang Hasudutan. Traditional processing has become a local wisdom that has been practiced for years. However, the threat of eroding customary forests and the lack of marketing are obstacles faced by farmers. The purpose of this research is to find out the communication of government policies in developing frankincense commodities. The method used in this research is descriptive with a qualitative approach. The results show that policy communication is able to encourage the effectiveness of frankincense agricultural development in Humbang. Policies regarding socialization to farmers to understand how the food estate program takes place, encourage community involvement in supporting the development plan. Efforts to create farmer welfare, encourage the strengthening of farmer organizations to be an important need in supporting the development of frankincense commodities. Strengthening the organization is considered capable of overcoming the problem of marketing difficulties of frankincense production from farmers.
Cybersecurity Literacy Among Mass Media Journalists In Central Java Setyowati, Retno Manuhoro; Safira, Citra; Pramucitra, Sinta
Jurnal Komunikasi Vol 18, No 1 (2024): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i1.21712

Abstract

Notes of the Alliance of Independent Journalists (AJI Indonesia) at the end of 2022, the number of digital attacks on journalists increased compared to 2021. There were 15 digital attacks in 2022, while in 2021, there were only 5 cases recorded. Attacks, or what is commonly referred to as digital violence, refer to the notion of violence in which the perpetrator attacks network infrastructure or uses digital technology. Meanwhile, digital attacks becoming a trend during 2022 are hacking experienced by journalists and DDoS targeted at media organization sites. However, not all mass media have prepared anticipation for the potential for digital violence, including not all journalists who understand cybersecurity's importance in carrying out their duties. This research seeks to explore the meaning of journalists related to cyber security in their journalistic work and to record real experiences of how anticipation and strategies are carried out so that they do not just become victims of cyber-attacks. The method used is qualitative with an interpretive phenomenological analysis (IPA) approach. An approach where data is obtained and studied in an in-depth way, and sees each case is something that has its characteristics. The key word of this research lies in the technique of analysis and interpretation of data that is descriptive, which is presented using a distinctive language and does not aim to generalize the results. The research location is in the city of Semarang, with data collection techniques through in-depth interviews, surveys, observations, and documentation of the research subjects, in this case, journalists from various mass media in Central Java.