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All Journal Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Perangkat Lunak
Hartati, Misra
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Arts Computer Science & IT Engineering Industrial & Manufacturing Engineering

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ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN KONSUMEN COFFEE SHOP MENGGUNAKAN METODE SERVQUAL DAN TRIZ Rhamadi, Auliaderry; Suherman, Suherman; Kusumanto, Ismu; hartati, Misra; Nazarruddin, Nazarruddin
JURNAL PERANGKAT LUNAK Vol 5 No 3 (2023): Jurnal Perangkat Lunak
Publisher : Indragiri Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jupel.v5i3.2820

Abstract

Penelitian ini bertujuan untuk mengetahui analisis kepuasan pelanggan di coffeeshop zonna duri. Kepuasan pelanggan merupakan suatu tingkatan untuk mengetahui dimana kebutuhan,keinginan, dan harapan dari pelanggan dapat terpenuhi untuk meningkatkan kepuasan pelanggan agar akan terjadinya pembelian ulang oleh pelanggan atau kesetiaan yang berkelanjutan. Faktor – faktor yang diambil dalam penelitian ini adalah Kualitas Pelayanan, Kualitas Produk, Harga, Faktor Situasi, Faktor Pribadi. Penelitian ini dilakukan dengan penyebaran kuesioner kepada 30 orang pengunjung coffee shop yang berdasarkan dengan umur dan jenis kelamin dipilih secara Simple random sampling.penelitian ini menggunakan metode Servqual dan Triz
RANCANGAN STRATEGI PENGEMBANGAN USAHA COFFEE SHOP MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) DAN BLUE OCEAN STRATEGY (BOS) DALAM UPAYA MEMPERTAHANKAN USAHA (STUDI KASUS: MEDIAN COFFEE AND EATERY) Rambe, Ibnu Arbie Natama; Ihsan Hamdy, Muhammad; Kusumanto, Ismu; Hartati, Misra; Harpito, Harpito
JURNAL PERANGKAT LUNAK Vol 5 No 3 (2023): Jurnal Perangkat Lunak
Publisher : Indragiri Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jupel.v5i3.2822

Abstract

The increasing number of coffee shops in Pekanbaru city significantly makes Median Coffee and Eatery required to remain competitive by determining the right planning / strategy. In the last few months Median Coffee and Eatery has experienced a very significant decline in profits. This study aims to design alternative strategies by providing new innovations in developing and maintaining businesses using the Quantitative Strategic Planning Matrix (QSPM) and Blue Ocean Strategy (BOS) methods. Based on the results of calculations using the QSPM method, 7 alternative strategies were obtained, there are 3 priority strategies that have the highest TAS value, namely providing an attractive outdoor area (TAS 7.647), expanding indoor and parking areas (TAS 7.643), and optimizing promotional activities (TAS 7.559). This research is expected to be an evaluation and consideration for business owners so that Median Coffee and Eatery can increase sales.
PERANCANGAN STRATEGI RISIKO RANTAI PASOK DENGAN MENGGUNAKAN METODE SUPPLY CHAIN OPERATION REFERENCE (SCOR) DAN HOUSE OF RISK (HOR) (STUDI KASUS : UKM MRP.PAYAKUMBUH) amanda, suci; Lubis, Fitriani Surayya; Hartati, Misra; Nurainun, Tengku; Devani, Vera
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 25 No 1 (2024)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/matrik.v25i1.8449

Abstract

UKM Mrp.Payakumbuh is located in Payakumbuh, West Sumatra, UKM Mrp.Payakumbuh operates in the clothing industry. The problem of delays in raw materials from suppliers causes the process to take a long time. A long supply chain process can result in the company experiencing losses. There are still many rejected products, and identification of sources of risk from suppliers, raw materials, distributors and consumers is not optimal. The aim of this research is to determine chain risk priorities. supplies that must be handled and designing a supply chain risk strategy for SMEs Mrp. Payakumbuh. The results of this research obtained thirteen risks which were prioritized in this research, UKM Mrp. Payakumbuh uses the House of Risk (HOR) method to identify existing risks. In the HOR Phase 1 method, there are 20 risk events and 20 risk agents. In HOR Phase 2, this stage requires the output results in HOR Phase 1, namely designing an appropriate risk management strategy in accordance with the 8 priority risks. In HOR Phase 2 there are 13 proposed preventive actions with codes PA1 to PA13 and a priority risk management proposal is obtained, then code PA2 is obtained. Code PA2 is Controlling storage areas every month.
Analisis Pengaruh Kepuasan Pelanggan, Kualitas Produk Milkshake Donut dan Fruit Smoothies Terhadap Word Of Mouth dengan Metode Structural Equation Model (SEM) Fitriani, Wulan; Hartati, Misra; Nofirza, Nofirza; Nurainun, Tengku
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 25 No 1 (2024)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/matrik.v25i1.8482

Abstract

The increasing market competition has impacted customer satisfaction and product quality. A business in the beverage sector experienced a decline in sales, leading to losses. This study aims to analyze the influence of customer satisfaction and product quality of milkshake donuts and fruit smoothies on Word of Mouth (WOM). The company needs to understand the factors affecting customer behavior to improve the effectiveness of their marketing strategies. The method used in this study is Structural Equation Modeling (SEM), which analyzes the complex relationships between these variables. Data were collected through questionnaires distributed to consumers and analyzed using SEM software to test the hypotheses. The results showed that product quality has a significant effect on customer satisfaction. Customer satisfaction also influences WOM, although no direct effect was found between customer satisfaction and WOM. By focusing on improving product quality and customer satisfaction, the company can leverage WOM as an effective promotional tool to strengthen its market position.
Usulan Penerapan Lean Six Sigma untuk Meminimasi Waste Produksi Kemeja di PT. Swakarya Indah Busana Dharma, Satrio Arya; Nazaruddin, Nazaruddin; Umam, Muhammad Isnaini Hadiyul; Hartati, Misra; Lubis, Fitriani Surayya
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 25 No 1 (2024)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/matrik.v25i1.6863

Abstract

PT. Swakarya Indah Busana adalah perusahaan yang bergerak dibidang Garment (konveksi) yang memproduksi berbagai macam pakaian jadi, khususnya pakaian jenis kemeja. Pada alur produksi pakaian kemeja di PT. Swakarya Indah Busana terdapat 4 indikator yang berpotensi menyebabkan waste pada proses produksi kemeja yaitu waste defect (cacat produk), waste gerakan, waste penumpukan pada kain dan waste transportation. Penelitian ini dilakukan untuk mengidentifikasi waste yang terjadi dan memberikan usulan perbaikan agar dapat meminimasi waste yang terjadi pada proses produksi kemeja di PT. Swakarya Indah Busana dengan menggunakan pendekatan metode lean six sigma. Metode lean six sigma dilakukan dengan tahapan DMAIC (Define, Measure, Analyze, Improve dan Control). Nilai sigma yang didapat PT. Swakarya Indah Busana keseluruhan masih dibawah 4σ yang berarti masih banyak defect, maka dilakukan improve dengan menentukan nilai RPN (Risk Priority Number) dan didapatkan nilai RPN tertinggi yaitu pada jenis kegagalan mesin jahit macet dan kain sobek berlubang dengan nilai 210 sehingga perbaikan pada jenis kegagalan ini didahulukan. Faktor penyebab kegagalan adalah manusia, material, metode, lingkungan dan mesin sehingga perusahaan harus memperbaiki SOP pada setiap stasiun produksi kemeja dengan baik agar waste dapat di minimalisir.
Co-Authors Amanda, Suci Dharma, Satrio Arya Fitriani, Wulan Harpito, Harpito Ihsan Hamdy, Muhammad Ismu Kusumanto Lubis, Fitriani Surayya N. Nazaruddin Nazarruddin, Nazarruddin Nofirza Nofirza Rambe, Ibnu Arbie Natama Rhamadi, Auliaderry Suherman, Suherman Tengku Nurainun Umam, Muhammad Isnaini Hadiyul Vera Devani