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All Journal Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Perangkat Lunak
Hartati, Misra
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Arts Computer Science & IT Engineering Industrial & Manufacturing Engineering

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Journal : Jurnal Perangkat Lunak

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ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN KONSUMEN COFFEE SHOP MENGGUNAKAN METODE SERVQUAL DAN TRIZ Rhamadi, Auliaderry; Suherman, Suherman; Kusumanto, Ismu; hartati, Misra; Nazarruddin, Nazarruddin
JURNAL PERANGKAT LUNAK Vol 5 No 3 (2023): Jurnal Perangkat Lunak
Publisher : Indragiri Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jupel.v5i3.2820

Abstract

Penelitian ini bertujuan untuk mengetahui analisis kepuasan pelanggan di coffeeshop zonna duri. Kepuasan pelanggan merupakan suatu tingkatan untuk mengetahui dimana kebutuhan,keinginan, dan harapan dari pelanggan dapat terpenuhi untuk meningkatkan kepuasan pelanggan agar akan terjadinya pembelian ulang oleh pelanggan atau kesetiaan yang berkelanjutan. Faktor – faktor yang diambil dalam penelitian ini adalah Kualitas Pelayanan, Kualitas Produk, Harga, Faktor Situasi, Faktor Pribadi. Penelitian ini dilakukan dengan penyebaran kuesioner kepada 30 orang pengunjung coffee shop yang berdasarkan dengan umur dan jenis kelamin dipilih secara Simple random sampling.penelitian ini menggunakan metode Servqual dan Triz
RANCANGAN STRATEGI PENGEMBANGAN USAHA COFFEE SHOP MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) DAN BLUE OCEAN STRATEGY (BOS) DALAM UPAYA MEMPERTAHANKAN USAHA (STUDI KASUS: MEDIAN COFFEE AND EATERY) Rambe, Ibnu Arbie Natama; Ihsan Hamdy, Muhammad; Kusumanto, Ismu; Hartati, Misra; Harpito, Harpito
JURNAL PERANGKAT LUNAK Vol 5 No 3 (2023): Jurnal Perangkat Lunak
Publisher : Indragiri Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jupel.v5i3.2822

Abstract

The increasing number of coffee shops in Pekanbaru city significantly makes Median Coffee and Eatery required to remain competitive by determining the right planning / strategy. In the last few months Median Coffee and Eatery has experienced a very significant decline in profits. This study aims to design alternative strategies by providing new innovations in developing and maintaining businesses using the Quantitative Strategic Planning Matrix (QSPM) and Blue Ocean Strategy (BOS) methods. Based on the results of calculations using the QSPM method, 7 alternative strategies were obtained, there are 3 priority strategies that have the highest TAS value, namely providing an attractive outdoor area (TAS 7.647), expanding indoor and parking areas (TAS 7.643), and optimizing promotional activities (TAS 7.559). This research is expected to be an evaluation and consideration for business owners so that Median Coffee and Eatery can increase sales.
Co-Authors Amanda, Suci Dharma, Satrio Arya Fitriani, Wulan Harpito, Harpito Ihsan Hamdy, Muhammad Ismu Kusumanto Lubis, Fitriani Surayya N. Nazaruddin Nazarruddin, Nazarruddin Nofirza Nofirza Rambe, Ibnu Arbie Natama Rhamadi, Auliaderry Suherman, Suherman Tengku Nurainun Umam, Muhammad Isnaini Hadiyul Vera Devani