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Product Development Strategy Based on Customer for Mobile Application Development (Case Study: Pleasurr) Mochammad Fajar, Febriyan; Rahardjo, Budi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Pleaurra is a startup which focusing on using technology to solve the problems. In this case, the problem to be solved by Pleaurra is leisure, where people of large cities get bored routines.  Large Cities which is crowded and busy, making populated filled with daily routines are boring. Most people just take advantage of the long holiday time to release their fatigue. As a result of a long holiday full of people  those who want a vacation, because of that impacted in  overcrowding in some tourism areas. The mission of Pleaurra is helping people  to discover and find a unique experience that was around of them by providing mobile application marketplace for unique experiences. A unique experience is activities outside the daily activities that give effect to release stress. In that case, everyone has different interests activities to to relieve their stress, that is a challenge for Pleaurra to build a mobile application based on customer development. This paper’s purpose is to explain and explore the suitable product development strategy by performing benchmarking to the other startups, and literature reviews of product development methodologies.  Keywords: Mobile Applications, Unique Experiences, Product Development, Customer Development
Teori Pengukuran Pendidikan Menggunakan Classical Test Theory Dan Item Response Theory: Teori Pengukuran Pendidikan Menggunakan Classical Test Theory Dan Item Response Theory Maulani, Muhammad Ruslan; Rahardjo, Budi
Competitive Vol. 9 No. 1 (2014): Jurnal Competitive
Publisher : Politeknik Pos Indonesia

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Abstract

Makalah ini membahas mengenai teori pengukuran pendidikan. Di dalam pengukuran pendidikan terdapat dua metode yang biasa digunakan yaitu metode pengukuran klasik (Classical Test Theory) dan metode pengukuran modern biasa dikenal dengan metode Item Response Theory.Tujuan dari pembuatan makalah ini yaitu untuk mengetahui teori yang digunakan dalam pengukuran pendidikan serta mengetahui perbedaan antara Classical Test Theory dan Item Response Theory.
Kinetics Model of Tomato Quality Changes During Storage Masithoh, Rudiati Evi; Rahardjo, Budi; Sutiarso, Lilik; Harjoko, Agus
Jurnal Teknologi Pertanian Vol 14, No 1 (2013)
Publisher : Fakultas Teknologi Pertanian Universitas Brawijaya

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Abstract

This study aims at developing a kinetics model of changes in tomatoes quality during storage. Samples were stored at temperature of 6, 15, and 28 °C. Quality parameters measured were total carotene, citric acid, and vitamin C. On the development of kinetic models of quality parameter changes the k values of total carotenoids, citric acid, and vitamin C were 0.075, -0.008, and 0.042 at 6 °C, 0.056, -0.029, and 0.049 at 28 °C, as well as 0.125, -0.039, dan 0.044 at 28 °C, respectively. Activation energy of the decrease of citric acid was 47.91 kJ/mol, whereas for total carotene and vitamin C were 17.83 kJ/mol dan 0.96 kJ/mol. The coefficient of determination (R2) of the quality content between observation and prediction were 0.70-0.96. Keywords: Kinetics, total carotene, citric acid, vitamin C, tomato
HUBUNGAN ANTARA PERSEPSI TENTANG SISTEM PENGGAJIAN MENURUT LAMA KERJA DAN PERSEPSI TENTANG JAMINAN SOSIAL MELALUI JAMSOSTEK DENGAN KEPUASAN KERJA KARYAWAN BIRO ADMINISTRASI UMUM UNIVERSITAS MUHAMMADIYAH PURWOKERTO Aryo Wibowo, Ugung Dwi; Rahardjo, Budi
PSYCHO IDEA Vol 7, No 1 (2009): PSYCHO IDEA
Publisher : Universitas Muhammadiyah Purwokerto

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 Tujuan dari penelitian ini adalah untuk mengetahui  hubungan antara persepsi tentang sistem penggajian menurut lama kerja dengan kepuasan kerja, hubungan antara persepsi tentang jaminan sosial melalui Jamsostek dengan kepuasan kerja, serta hubungan antara persepsi tentang sistem penggajian menurut lama kerja dan persepsi tentang jaminan sosial melalui Jamsostek secara bersama-sama dengan kepuasan kerja. Populasi penelitian ini adalah seluruh karyawan Biro Administrasi Umum Universitas Muhammadiyah Purwokerto dengan jumlah karyawan yang mengikuti program Jamsostek sebanyak 90 orang. Hasil dari penelitian ini menunjukkan: (1) Ada hubungan signifikan antara persepsi tentang sistem penggajian menurut lamanya kerja dengan kepuasan kerja ditunjukkan dengan nilai korelasi partial 0,419 dengan p < 0,01; (2) Ada hubungan signifikan antara persepsi tentang jaminan sosial melalui Jamsostek dengan kepuasan kerja ditunjukkan dengan nilai korelasi partial 0,211 dengan p < 0,01; dan (3) Ada hubungan signifikan antara persepsi tentang sistem penggajian menurut lama kerja dan persepsi tentang jaminan sosial melalui Jamsostek secara bersama-sama dengan kepuasan kerja dengan ditunjukkan dengan Fe = 18,140 dan Ft = 3,11 pada taraf 5 % dan 4,88 pada taraf 1 %.   Kata Kunci: penggajian, jaminan sosial, kepuasan kerja
OPTIMALIZATION OF INTERPERSONAL INTELLIGENCE OF EARLY CHILDHOOD IN INTEGRATED STATE PAUD (EARLY CHILDHOOD EDUCATION) IN KUTAI TIMUR REGENCY RAHARDJO, BUDI; MARHAEDAH, MARHAEDAH
Sriwijaya University Learning and Education International Conference Vol 2, No 1 (2016): 2nd SULE-IC
Publisher : Sriwijaya University Learning and Education International Conference

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These study aimed: (1) To obtain in-depth information of the teachers’ approach inoptimalization interpersonal intelligence in early childhood in State PAUD (EarlyChildhood Education) in Kutai Timur Regency, (2) To obtain in-depth informationof the methods and strategies used by the teachers in the process of optimalization ofinterpersonal intelligence in early childhood in State PAUD (Early ChildhoodEducation) in Kutai Timur Regency, and (3) To obtain a deep information on thedevelopment of interpersonal intelligence of early childhood in State PAUD (EarlyChildhood Education) in Kutai Timur Regency. The method performed in thecollecting and recording of data include: (1) method of participant observation(participant observation), used as the primary method for collecting data of earlychildhood interpersonal intelligence in Integrated State PAUD (Early ChildhoodEducation) in East Kutai Timur Regency, (2) the method of significant interviewcommitted to the Principle, teachers, and students of the Early Childhood Education(PAUD) , and (3) documentation method, as a supporting method to obtaindata/facts. Data analysis technique used were undergone several stages. First, thedata which were obtained from various dah athe characteristics of each. Dataobtained from the recording were transcribed and categorized. Secondly, the datawhich had been transcribed and categorized then were analyzed by using a groupedstage flow model analysis, which begins with (a) data reduction, (b) datapresentation, and (c) drawing conclusions and verification. The results showed are asfollows: (1) Teachers’ approach in the optimalization of early childhoodinterpersonal intelligence are generally divided into two types, namely classical andindividual., (2) Methods and strategies used in the process of optimalizationinterpersonal intelligence of early childhood in Integrated State Early ChildhoodEducation (PAUD) in Kutai Timur Regency is storytelling and playing. and (3)Development of interpersonal intelligence of early childhood in Integrated StateEarly Childhood Education (PAUD) of Kutai Timur Regency, found a significantchange which could be seen from those who were timid, shy, could not cooperate,and neglectful to others, become a brave, always cooperate and empathy.
Proposed Go-to-Market Strategy for new mobile Application on leisure industry in indonesia Analyes Perdana, M Jumeidil; Rahardjo, Budi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Indonesia is a mobile-first country where majority access the internet through mobile gadgets such as smartphone or tablet. The number of internet users in Indonesia is 88 million and continue raising. The momentum has given impact to the national trend which is called the digital economy. People in Indonesia also has seen the emergence of national sharing platforms such as Go-Jek, a startup that let us sharing the motorbike in Indonesia, as well as the concept of sharing economy startups such as Grab, Uber, and Airbnb. In Indonesia, experience economy is also raising, especially for millennials or young generation. The number of an event such as music concert, sports entertainment, and other experience or event, gradually increase year by year. According to McKinsey data in 2011, the leisure industry is expected to growth 7.5% annually. Based on the current trend such as sharing economy, digital economy, and experience economy among the young generation, a startup company, Pleasurra is taking action to innovate on leisure industry business by combining the sharing economy with experience economy through technology especially mobile application. However, Pleasurra is facing several problem in their business especially getting traction of users in their mobile application. The problem can result. In this journal, the writer will focus on marketing problem of Pleasurra. The business condition will be analyzed first by using 5’C analysis including climate, customers, company, competitors, and collaborators. After conducting the root cause analysis, the main problem is low traction of users. In order solve that, the writer propose to define go-to-market strategy. The go-to-market strategy will be proposed based on the 3V’S marketing mix model by Nirmalya Kumar. Valued customers, value proposition, and value of network. The supporting solutions such as word of mouth marketing and content marketing also will be explored further in this journal. In the end, the writer will get the right go-to-market strategy for Pleasurra mobile application. Keywords: digital economy, leisure industry, startup marketing, go-to-market, 3v’s model
Agile Data Architecture in Mining Industry for Continuously Business-IT Alignment: EA Perspective Yuliana, Rika; Rahardjo, Budi
JOIN (Jurnal Online Informatika) Vol 3, No 1 (2018)
Publisher : Department of Informatics, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/join.v3i1.213

Abstract

Data plays a vital role particularly in mining enterprises to foster innovation and business performance through precise decision-making. Scientists have created many kinds of database technology to support them, such as big data, data cloud, etc. Meanwhile business is always facing a fluctuant situation in using those various database technologies. Unfortunately, there is still hard to use database technology in a proper way because there are no model rules in making a perfect planning so that they can choose suitable tools for its own case. Therefore, this paper aims to design an agile enterprise data architecture model rules (blueprint) in mining company based on various frameworks, tools and methods/techniques so that managers can govern their data asset for sustainably business-IT alignment. This data architecture reference models can be easily adopted by CIOs in order to move toward an integrated mining enterprises as well as guide user in producing a precise decision-making.
The Analysis of Intention and Use of Financial Technology Rahardjo, Budi; Akbar, Bintang Mukhammad Burhanudin; Novitaningtyas, Ivo
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
Model Matematika Optimasi untuk Perbaikan Proses Penggorengan Vakum Terhadap Tekstur Keripik Buah Jamaluddin, J; Rahardjo, Budi; Hastuti, Pudji; Rochmadi, R
Jurnal Teknik Industri Vol 12, No 1 (2011): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.315 KB) | DOI: 10.22219/JTIUMM.Vol12.No1.82-89

Abstract

Hard and crunchy are specific characteristics of fried product prefered by consumer. To have texture of crunchy product being suitable with consumer taste, it is necessary to observ characteristic change of raw material and frying condition. In frying process, the changes of hardness and crunchiness characteristics of food occur. These changes are predicted caused by free water vaporization and the decrease of starch content in food. The objective of this research is to develop mathematical model of hardness and crunchiness changes as the function of water and extract content degradation. Sample of the research is jack fruit fried in the temperature of 70–100° C, duration of 15–60 minutes, and pressure of 80–90 kPa. The parameters observed are hardness and crunchiness, water and starch content before and after frying. The result showed that hardness and crunciness change as the function of water vaporization and the decrease of starch content can be used to predict hardness and crunciness of product during vacuum frying.
Strategi Pembelajaran Dalam Optimalisasi Kecerdasan Musikal Anak Di TK Dharma Bahagia Samarinda Rahardjo, Budi; Sutriah, Naning; Rozie, Fachrul
EduBasic Journal: Jurnal Pendidikan Dasar Vol 1, No 1 (2019): EduBasic Journal: Jurnal Pendidikan Dasar
Publisher : Universitas Pendidikan Indonesia Kampus Serang

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Abstract

This study aimed to reveal the strategies implementation, supporting and challenging factors in singing learning strategies in Dharma Bahagia kindergarten school in optimizing children's musical intelligence. This research used a qualitative approach with case studies type. The research subjects included the school principal, teacher, trainer and 8 children aged 5-6 years. Data collection techniques used were in-depth interviews, observation, and documentation with interactive models of data analysis. The results revealed that the strategy used was a demonstration strategy when the teacher taught children directly the steps to memorize lyrics and direct teaching guided by the teacher in memorizing songs and tones. The trainer role was limited to the training process outside the classroom. Some challenging factors that arised are the teachers’ lack of preparation and the dependence of the trainer's schedule and the lack of learning media facilities to support singing activities. It causes an unconducive learning atmosphere and lack of song lyrics memorization. The supporting factors found included high children enthusiasm in participating in singing activities, the teachers’ activeness in directing children, and that involving music activities and a conducive space to practice singing activities. The results concluded that a demonstration strategy and direct teaching can optimize musical intelligence in classroom learning.