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All Journal Journal Of Human And Education (JAHE) Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat
Yunanto, Fredy
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Religion Arts Humanities Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Usaha Mikro melalui Pendampingan Manajerial dan Pemasaran di Desa Sentol Pamekasan Syaiful, Syaiful; Zuhri, Muhammad Darrin; Yunanto, Fredy; Rudiyanto, Mohammad; Kasanova, Ria
Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Vol 3, No 1 (2024): Maret
Publisher : CV Litera Inti Aksara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61813/jlppm.v3i1.47

Abstract

Studi ini menginvestigasi dampak program pendampingan manajerial dan pemasaran terhadap usaha mikro di Desa Sentol, Pamekasan. Program ini bertujuan untuk meningkatkan kemampuan manajerial dan strategi pemasaran pengusaha mikro. Melalui pendekatan terstruktur, program ini melibatkan kelompok-kelompok usaha mikro dari sektor pertanian, kerajinan, dan perdagangan lokal. Hasil evaluasi menunjukkan adanya peningkatan yang signifikan dalam hal kemampuan manajerial, penjualan, dan efisiensi operasional usaha mikro setelah mengikuti program ini. Selain itu, strategi pemasaran yang diterapkan juga menghasilkan peningkatan daya saing dan visibilitas produk lokal. Meskipun program ini telah memberikan keberhasilan yang nyata, tantangan seperti terbatasnya akses keuangan dan infrastruktur masih perlu diatasi. Rekomendasi yang diberikan antara lain mengembangkan program yang berkelanjutan, memperkuat kemitraan, dan memanfaatkan platform digital untuk memperluas jangkauan pasar. Dengan menerapkan rekomendasi ini, diharapkan pertumbuhan dan keberlanjutan usaha mikro di desa akan terus berkembang dan memberikan manfaat ekonomi yang signifikan bagi masyarakat setempat.
Political Discourse In Media Space: A Critical Discourse Perspective In Indonesia Yunanto, Fredy; Sy, Evha Nazalatus Sa'adiyah; Kasanova, Ria
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1262

Abstract

This research aims to analyse political discourse in the media space in Indonesia using a critical discourse approach. The main objective of the research is to understand how political discourse is constructed, presented, and received in various types of media in Indonesia, as well as to reveal its impact on public opinion and the democratic process. Through critical discourse analysis, this research attempts to identify patterns, rhetorical strategies, and biases that may be contained in political narratives delivered by mass media. The research method involves collecting data from various media sources, such as newspapers, television, radio, and online platforms, which are then analysed using a critical discourse approach. The results reveal that the construction of political narratives in the Indonesian media is often influenced by certain political and economic interests, which reinforce framing in accordance with a particular agenda. In additionn, various rhetorical strategies, such as the use of emotional appeals, analogies, and emphasis on authority, are also used in political reporting to influence public opinion. The findings also show that political discourse in the media tends to accentuate opinion polarisation, political personalisation and stereotyping, which directly affects political participation and decision-making processes.
Co-Authors Kasanova, Ria Rudiyanto, Mohammad Sy, Evha Nazalatus Sa'adiyah Syaiful . zuhri, Muhammad Darrin