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PENERAPAN DATA MINING MENGGUNAKAN METODE K-MEANS UNTUK PENENTUAN REWARD PELANGGAN: Studi Kasus: UD. Penyubur Tani Indah, Sari; Larosa, Fati Gratianus Nafiri; Rumapea, Yolanda Y. P.
METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Vol. 7 No. 2 (2023): METHOMIKA: Jurnal Manajemen Informatika & Komputersisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/jmika.Vol7No2.pp201-207

Abstract

UD. Penyubur Tani is a trading business that sells various kinds of needs for farmers in running their business in agriculture such as fertilizers, pesticides, seeds, and others. UD. Penyubur Tani wants to increase customer loyalty by giving rewards in the form of discounts so that its business is increasingly trusted and increasing, but in giving rewards to customers is still not effective, because UD. Penyubur Tani has difficulty in calculating one by one which customers whose frequency of purchases and total purchase price are most in the category of very loyal and loyal. Therefore, an application is needed to classify customers so that in determining strategies in building loyalty on target. By using the concept of CRM and the K-Means method, the results obtained from data processing are able to group customers who must be prioritized and can determine which customers deserve a reward. From 100 customer data, the K-Means Clustering method succeeded in grouping very loyal criteria by 8%, loyal 34% and potential by 58%.
PENYULUHAN TEKNOLOGI INFORMASI DAN KOMUNIKASI BAGI SISWA-SISWI PADA SMA GKPI PADANG BULAN MEDAN Larosa, Fati Gratianus Nafiri; Rumapea, Humuntal; Manalu, Darwis Robinson; Maslan, Jhoni; Rumapea, Sri Agustina; Sarkis, Indra M.; Hasibuan, Doli; Rumapea, Yolanda Y. P.; Rajagukguk, Edward; Gea, Asaziduhu; Silalahi, Arina Prima; Samosir, Nettina; Aritonang, Mendarissan; Lumbanraja, Posma; Purba, Mufria J.
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp66-70

Abstract

Information technology plays a very important role in the world of education, especially when blended learning is carried out, where there is a combination of face-to-face and virtual meetings. In addition, Blended Learning is a part or element of social interaction that grows and develops among students. Face-to-face meetings prioritize direct interaction both gestures or body language, voice intonation and eye gaze. There is strong information technology support that bridges interpersonal interactions, so this also influences the interactions between teachers/educators and students. Practical, eye-catching and easy to carry around, making Laptops or Smartphones a very popular Information and Communication Technology product, Blended Learning is no exception. The applications used are also very easy to install and some are even free, for example Kahoot!, Quizizz, Padlet and Canva.