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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching and Linguistics SALTeL Journal (Southeast Asia Language Teaching and Learning)
Hanafiah, Ridwan
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Agriculture, Biological Sciences & Forestry Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGUATAN PROMOSI PRODUK UMKM MELALUI PENGGUNAAN BAHASA YANG KOMUNIKATIF: STUDI KASUS UMKM OLLY COOKIES DAN RENDANG YUGO Hanafiah, Ridwan
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.196 KB) | DOI: 10.32734/abdimastalenta.v3i2.4127

Abstract

Jumlah UMKM di Indonesia yang cukup banyak berpotensi untuk meningkatkan perekonomian negara, namun dalam pengembangannya para pengusaha sering kali dihadapkan pada berbagai macam hambatan.Secara umum ada 2 permasalahan utama, yaitu finansial dan non finansial. Salah satu masalah non financial adalah kurangnya promosi. Penggunaan bahasa yang komunikatif dapat menjadi salah satu solusi dalam menguatkan pemasaran produk UMKM. Studi ini diharapkan dapat merubah pandangan masyarakat pesisir dalam memasarkan produknya dengan menggunakan bahasa yang komunikatif guna meningkatkan hasil penjualan mereka khususnya masyarakat pesisir di desa nelayan Belawan. Metode pelaksanaan pengabdian masyarakat pemberdayaan Masyarakat pesisir dirancang secara komprehensif dan proporsional melalui In-class discussion dengan tujuan untuk menumbuhkan kepekaan (awareness) dan membangun kerangka berfikir (framework of thinking) terhadap Mitra dan pelaku UMKM untuk memanfaatkan kekuatan bahasa dalam melakukan promosi bagi produk mereka.
PENGUATAN PROMOSI PRODUK UMKM MELALUI PENGGUNAAN BAHASA YANG KOMUNIKATIF: STUDI KASUS UMKM OLLY COOKIES DAN RENDANG YUGO Hanafiah, Ridwan
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.196 KB) | DOI: 10.32734/abdimastalenta.v3i2.4127

Abstract

Jumlah UMKM di Indonesia yang cukup banyak berpotensi untuk meningkatkan perekonomian negara, namun dalam pengembangannya para pengusaha sering kali dihadapkan pada berbagai macam hambatan.Secara umum ada 2 permasalahan utama, yaitu finansial dan non finansial. Salah satu masalah non financial adalah kurangnya promosi. Penggunaan bahasa yang komunikatif dapat menjadi salah satu solusi dalam menguatkan pemasaran produk UMKM. Studi ini diharapkan dapat merubah pandangan masyarakat pesisir dalam memasarkan produknya dengan menggunakan bahasa yang komunikatif guna meningkatkan hasil penjualan mereka khususnya masyarakat pesisir di desa nelayan Belawan. Metode pelaksanaan pengabdian masyarakat pemberdayaan Masyarakat pesisir dirancang secara komprehensif dan proporsional melalui In-class discussion dengan tujuan untuk menumbuhkan kepekaan (awareness) dan membangun kerangka berfikir (framework of thinking) terhadap Mitra dan pelaku UMKM untuk memanfaatkan kekuatan bahasa dalam melakukan promosi bagi produk mereka.
Pragmatic Failure in the Subtitles of Moonlight Movie Mahniza, Melda; Lubis, Syahron; Mono, Umar; Hanafiah, Ridwan
Journal of English Language Teaching and Linguistics Journal of English Language Teaching and Linguistics, 5(3), December 2020
Publisher : Yayasan Visi Intan Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/jeltl.v5i3.463

Abstract

This paper aims to find out the types of pragmatic failures that can lead to incorrect understanding of meaning by the audience. Pragmatic failure in translation consists of two failures, namely: pragmalinguistic failure and sociopragmatic failure. Pragmalinguistic failures in translation are analyzed using speech act theory proposed by Searle and deixis theory proposed by Levinson. Sociopragmatic failures in translation are analyzed using the principle of cooperation theory proposed by Grice and the principle of politeness theory proposed by Brown and Levinson. The research method used is descriptive qualitative. One hundred seventy-six pragmatic failures are found in the subtitles of Moonlight movie, which is divided into one hundred thirty-six pragmalinguistic failures and forty sociopragmatic failures. Pragmalinguistic failures that occur are the failures to transfer speech acts and deixis of oral speech into subtitles. Sociopragmatic failures that occur are the failures to transfer principle of cooperation of oral speech into subtitles.
Theme Markedness in EFL Students’ Recount Texts: A Systemic Functional Analysis Hanafiah, Ridwan; Yusuf, Muhammad; Aswani, Aprilza
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 1 No. 1: January 2018
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v1i1.3

Abstract

This study is aimed to discover the types and the dominant type of theme markedness in EFL students’ recount texts based on the theory of systemic functional linguistics. Qualitative content analysis approach was utilized in this study. Writing sheets were utilized as the instruments of collecting the data. The data were in the form of clauses taken from 33 recount texts written by second-year students of English literature department of University of Sumatera Utara. Based on the analysis, it was discovered that there were 1144 clauses in the data. Then, in terms of theme markedness, marked theme (MT) had 213 occurrences (18.62%) and unmarked theme (UMT) had 931 occurrences (81.38%). The conclusion can be drawn that there were 2 types of markedness namely marked theme (MT) and unmarked theme (UMT), and the dominant type of theme markedness was unmarked theme (UMT). It means that the students dominantly used unmarked theme in their recount texts.Keywords: markedness, theme, recount text, systemic functional, content analysis
Co-Authors Aswani, Aprilza Mahniza, Melda Muhammad Yusuf Syahron Lubis Umar Mono