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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) MANAJERIAL Jurnal Ilmiah Manajemen Kesatuan
Hutami, Lusia Tria Hatmanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli Sukma P, Fika Riskiana; Susanto, Susanto; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.433

Abstract

This study aims to determine the effect of Green Marketing, Product Innovation, and Brand Image on Buying Interest in KFC Consumer UST FE Student. Many female students currently buy KFC products. In Indonesia itself, there are various kinds of well-known fast food restaurants in this community such as McDonald's, A&W, Richeese Factory, Hokben, and others. Sometimes we get confused between these restaurants. That's why in this study, researchers want to know what factors influence female students. Researchers narrow down three variables, Green Marketing, Product Innovation, and Brand Image. This research uses quantitative research and selects 100 people (male & female, 18-26 years old, management or accounting study program and purchasing KFC products) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influential factor in influencing product purchase intention was Green Marketing, followed by Brand Image, and the last one that had the least influence was Product Innovation. Keywords: Green Marketing, Product Innovation, Brand Image, Purchase Interest.
Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee Salsabila, Hana Zahra; Susanto, Susanto; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.442

Abstract

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.
Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour Maharani, Bernadetta Diansepti; Hutami, Lusia Tria Hatmanti; Isna, Kadek
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6152

Abstract

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN JASA EKSPEDISI POS INDONESIA Hutami, Lusia Tria Hatmanti; Fadhilah, Muinah; Chasanah, Iswatun
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 2 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i2.30223

Abstract

Perkembangan penyedia pelayanan jasa yang semakin bersaing dan terus mengalami perubahan   menuntut perusahaan jasa untuk memenuhi serta memberikan kepuasan terhadap pelanggan. Pemberian nilai yang baik oleh pelanggan dan peningkatan citra merek dapat  memberikan kepuasan bagi pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh nilai pelanggan dan citra merek terhadap kepuasan pelanggan jasa ekspedisi Pos Indonesia pada mahasiswa Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta. Penelitian ini merupakan penelitian lapangan yang bertujuan untuk melihat hubungan antar variabel. Metode penarikan sampel adalah nonprobabilitas, dan teknik pengambilan sampel menggunakan accidental sampling serta sampel yang digunakan adalah 336 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa nilai pelanggan dan citra merek secara simultan berpengaruh posistif dan signifikan terhadap kepuasan pelanggan.
Co-Authors Chasanah, Iswatun Isna, Kadek Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah Salsabila, Hana Zahra Sukma P, Fika Riskiana Susanto Susanto