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All Journal Jurnal Manajemen Terapan dan Keuangan Distribusi Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat DEDIKASI PKM International Journal of Multi Discipline Science (IJ-MDS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Lady, Lady
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Journal : Distribusi

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IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
Co-Authors Alexander Alexander, Alexander Angelino, Kevin Cuandra, Fendy Dewi, Shinta Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Jeslin, Jeslin Melsen, Fandion Nainggolan, Ferdinand Sentoso, Antony Sonata, Vivi