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All Journal Jurnal Manajemen Terapan dan Keuangan Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Flowerensia, Dionna
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH FAKTOR YANG MEMPENGARUHI BRAND EQUITY TERHADAP PURCHASE INTENTION DARI PELANGGAN RESTORAN MAKANAN SEHAT Lady, Lady; Flowerensia, Dionna; Sentoso, Antony
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31554

Abstract

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari pentingnya menjaga kesehatan dimulai dari makanan yang masuk ke dalam tubuh. Hal ini berdampak pada jumlah usaha yang semakin bertumbuh dengan menjual produk makanan sehat. Penelitian ini menyelidiki dampak dari kesadaran merek, persepsi kualitas, citra merek, loyalitas merek, dan pemasaran media sosial terhadap niat beli produk makanan sehat, dengan fokus pada peran mediasi brand equity. Data dari 407 responden yang pernah mengkonsumsi produk dari SaladBar by HadiKitchen, Yellow Fit Kitchen, Grain Eat, Paulunchbox, dan Sassy Lettuce dianalisis. Temuan penelitian menunjukkan bahwa brand awareness dan perceived quality memiliki pengaruh positif yang signifikan dengan brand equity. Menariknya, brand image dan social media marketing tidak menunjukkan pengaruh langsung atau tidak langsung yang signifikan dengan brand equity atau purchase intention. Peran loyalitas merek tidak dijelaskan lebih lanjut karena adanya kekhawatiran terkait kriteria validitas. Sebagai kesimpulan, kesadaran merek dan persepsi kualitas muncul sebagai faktor kunci yang memengaruhi niat beli konsumen. Penelitian ini menekankan pentingnya meningkatkan pengetahuan merek dan mempromosikan persepsi positif terkait kualitas produk untuk secara tidak langsung meningkatkan niat beli melalui pengaruh mediasi brand equity.
PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM CATHS BEAUTY HOUSE DALAM SEKTOR JASA DI KOTA BATAM Huang, Chyntia; Flowerensia, Dionna; Feby; Safitri, Yolanda Alya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.196 KB) | DOI: 10.55047/jekombital.v1i1.252

Abstract

Caths Beauty House is a small-medium enterprise (SME) located in Batam, Riau Islands, Indonesia. This SME has been established since 2017 and has developed by increase in customers every year. Main service that is offered by Caths Beauty House is eyebrow embroidery and eyelash extension. This study aims to analyze how does the demand for this SME growing and fluctuate over the years, analyze how Caths Beauty House manage its overdemand and overcapacity, as well as recommend the SME on managing its demand to reduce demand fluctuations and increase the profitability of SME by reducing opportunity and inventory cost.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.01 KB) | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP OPERASIONAL PERUSAHAAN DAN KENDALA PROCUREMENT SISTEM ERP PADA PT UNILEVER INDONESIA TBK Maharani, Delby; Haris, Haris; Aprillia, Novi; Kelly; Andryanto; Marthin, Ricko; Flowerensia, Dionna; Feby; Cuandra, Fendy; Zai, Immanuel
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.133

Abstract

This research aims to determine the effect of Supply Chain Management and constraints of existing ERP systems in PT Unilever Indonesia Tbk is a company engaged in the household production industry by offering food products, beverages, kitchen needs, to toiletries. In an effort to develop its business operations, it is known that PT Unilever Indonesia Tbk implements its management strategy through ERP and Supply Chain Management systems. The ERP system at PT Unilever Indonesia Tbk functions as an information integration tool for all company stakeholders, while Supply Chain Management functions as a tool for monitoring the flow of goods to consumers and the amount of inventory. Thus, the two strategies are related to the certainty of the performance of Unilever employees. This paper aims to analyze the performance and the relationship between supply chain management, and the effect of the ERP system implemented by Unilever companies on operational performance through interaction and communication of information in order to be efficient in implementing supply chain management strategies and ERP systems. The research method uses a document study approach, as well as primary and secondary data collection techniques. The results of the study reveals that the Supply Chain Management strategy of PT Unilever Indonesia Tbk has four components, namely supply chain uncertainty, management of economies of scale, selection of transportation modes, and product inventory control; as well as the ERP and Supply Chain Management systems of PT Unilever Indonesia Tbk have a positive and significant impact on the company's performance so as to obtain profits and achieve company goals.
Co-Authors Andryanto Aprillia, Novi Cuandra, Fendy Fahlevi, Renza feby Haris Haris, Haris Huang, Chyntia Jessy Kelly Lady, Lady Maharani, Delby Marthin, Ricko Permata, Nadiva Surya Rovina Safitri, Yolanda Alya Sentoso, Antony Sinambela, Fitriana Aidnilla Zai, Immanuel