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All Journal Jurnal Manajemen Terapan dan Keuangan Distribusi Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat DEDIKASI PKM International Journal of Multi Discipline Science (IJ-MDS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Lady, Lady
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Factors Influencing College Student’s Financial Literacy Lady, Lady
Journal of Global Business and Management Review Vol 1 No 2 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.022 KB)

Abstract

Awareness of financial knowledge in this era, especially college students, is still scarce. College students are one part of society which increasing each year in numbers and would have strong impact on the economy of a country. College student is one levelbefore get into the working level, which means they have to be more able to depend on their own self in managing their own finances. This study?s purpose is to analyze factors which affect financial literacy of college students in Indonesia. The independent variables used are money management, financial behavior, influence, attitude, and investment. This study survey usedgoogle form which has 28 questions. The sample of this study is 350 college students taken randomly. The data tested by using SPSS program. This study results proved that all of the independent variables affect significantly positive on the financial literacy.
REPURCHASE INTENTION PADA BITCOIN DI INDONESIA Nainggolan, Ferdinand; Lady, Lady; Harianja, Ervinasari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3504

Abstract

Investasi pada Bitcoin di Indonesia meningkat setiap tahunnya, hal ini dikarekan para investor yang melihat peluang keuntungan yang baik dan mengerti pentingnya untuk melakukan investasi. Hal ini juga didasari, bahwa bitcoin sebagai wadah investasi yang dianggap mudah untuk digunakan menjadi pilihan para investor. Penelitian ini dilakukan guna mengetahui faktor apakah yang menjadi pendorong dalam melakukan repurchase intention terhadap bitcoin. Metodologi penelitian ini adalah dengan penyebaran kuesioner melalui form online terhadap 172 investor bitcoin yang melakukan pembelian bitcoin secara berkelajutan. Pada penelitian ini menemukan bahwa perceived of enjoyment, expectation dan perceived ease of use dalam penggunaan berpengaruh signifikan terhadap repurchase intention bitcoin, sedangkan satisfaction dalam penggunaan tidak memiliki pengaruh terhadap repurchase intention bitcoin.
Analysis Factors that Influence Purchase Intention Based on Brand Trust for Electric Cars Lady, Lady; Angelino, Kevin
International Journal of Multi Discipline Science Vol 7, No 1 (2024): Volume 7 Number 1 February 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v7i1.5179

Abstract

This research aims to examine the factors that influence the purchase intention of electric cars or battery electric vehicles (BEV). This research describes the development of purchasing interest and the attraction of Indonesian people towards electric cars. The research method used in this research was Smart PLS, with a total of 242 respondents, the sample of which was Indonesian people who have an interest in buying electric car products in Indonesia. The data collection technique used in this research was a questionnaire. The data analysis technique used was Smart PLS. The research results showed that brand awareness, brand image, social media marketing, and electronic word of mouth had a significant positive effect on brand trust, brand trust had a significant positive effect on purchase intention, brand image had a significant effect on purchase intention with brand trust as the mediation. However, perceived quality had no significant positive effect on brand trust. This research was one of the few studies discussing electric cars in Indonesia, focusing on factors that influence purchase intention, with brand trust as a mediator.
Trust Mediates The Factors That Influence Purchase Intention For Co-Branded Local Cosmetics Fitri, Alissya Maidha; Lady, Lady
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20889

Abstract

In the pursuit of enlightenment, this scholarly investigation unfolded through the distribution of meticulously crafted questionnaires and rigorous data computation. Consequently, the yielded results transcend mere numbers, including quantitative and qualitative elements. This analytical inspection aims to uncover the deep implications of things such as brand awareness, social media marketing, brand image, e-WoM (electronic word of mouth), brand equity, and trust. These elements, seen as potential mediators, hold the potential to exert influence on the purchase intention of co-branded local cosmetics products. The data employed in this scholarly inquiry were gathered through the dissemination of questionnaires among consumers who had previously acquired Co-Branded local cosmetics within the confines of Batam City in Indonesia. The collected responses underwent meticulous analysis, facilitated by the technological prowess of SmartPLS. The distribution of the questionnaires was executed via Google Forms, skillfully designed to adhere to specific terms and conditions. The outreach strategy encompassed both online and offline channels, ensuring a comprehensive and diverse participant pool. In the contemporary landscape, research on local cosmetics has emerged as a popular and pertinent topic. Notwithstanding, prevailing studies in this domain have predominantly concentrated on generic cosmetic sales strategies. Consequently, a noticeable research gap exists. This prompted the conception of the present analysis, aimed at enriching our understanding of marketing dynamics achieved through collaborative efforts between distinct brands. The specific focus is on exploring the ramifications of co-branding and its intrinsic impact on purchase intention, thereby contributing valuable insights to the current body of knowledge in this domain.
ANALISIS PENGARUH FAKTOR YANG MEMPENGARUHI BRAND EQUITY TERHADAP PURCHASE INTENTION DARI PELANGGAN RESTORAN MAKANAN SEHAT Lady, Lady; Flowerensia, Dionna; Sentoso, Antony
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31554

Abstract

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari pentingnya menjaga kesehatan dimulai dari makanan yang masuk ke dalam tubuh. Hal ini berdampak pada jumlah usaha yang semakin bertumbuh dengan menjual produk makanan sehat. Penelitian ini menyelidiki dampak dari kesadaran merek, persepsi kualitas, citra merek, loyalitas merek, dan pemasaran media sosial terhadap niat beli produk makanan sehat, dengan fokus pada peran mediasi brand equity. Data dari 407 responden yang pernah mengkonsumsi produk dari SaladBar by HadiKitchen, Yellow Fit Kitchen, Grain Eat, Paulunchbox, dan Sassy Lettuce dianalisis. Temuan penelitian menunjukkan bahwa brand awareness dan perceived quality memiliki pengaruh positif yang signifikan dengan brand equity. Menariknya, brand image dan social media marketing tidak menunjukkan pengaruh langsung atau tidak langsung yang signifikan dengan brand equity atau purchase intention. Peran loyalitas merek tidak dijelaskan lebih lanjut karena adanya kekhawatiran terkait kriteria validitas. Sebagai kesimpulan, kesadaran merek dan persepsi kualitas muncul sebagai faktor kunci yang memengaruhi niat beli konsumen. Penelitian ini menekankan pentingnya meningkatkan pengetahuan merek dan mempromosikan persepsi positif terkait kualitas produk untuk secara tidak langsung meningkatkan niat beli melalui pengaruh mediasi brand equity.
IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
Pengembangan Strategi Pemasaran Digital pada UMKM Bintan Snack Millennium Lady, Lady; Sentoso, Antony; Alexander, Alexander; Sonata, Vivi; Hadi, Nico; Dewi, Shinta; Jeslin, Jeslin
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v5i2.15104

Abstract

Kehadiran teknologi dizaman sekarang ini dapat membantu kegiatan sehari-hari manusia termasuk dalam memberikan informasi. Pada zaman ini juga promosi produk dari suatu UMKM dapat dilakukan secara maksimal dengan cara memanfaatkan teknologi yang tersedia seperti sosial media. Kegiatan pengabdian ini menggunakan objek UMKM Bintan Snack Millennium dan metode penelitian kualitatifberupa wawancara. Dalam kegiatan ini didapatkan hasil bahwa Bintan Snack Millennium ini hanya menggunakan promosi mulut ke mulut dan tidak secara aktif menggunakan sosial media untuk mempromosikan produknya, sehingga dirancanglah penerapan pengembangan strategi pemasaran digital pada UMKM ini dengan merancang konten Instagram dan Facebook, membentuk satu akun Whatsapp Business dan memperbarui profil dari Google Business, serta membantu membuat platform Linktree
Optimalisasi Penggunaan Social Media dan Peningkatan Strategi Marketing Pada Usaha Mikro Kecil dan Menengah: Bahasa Indonesia Lady, Lady; Fitri, Alissya Maidha
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38032

Abstract

Usaha kuliner adalah salah satu bisnis yang sedang berkembang pesat di Indonesia. Hal ini dikarenakan adanya dukungan dari teknologi yang dapat mempermudah para pembisnis untuk melakukan pemasaran secara digital. Akan tetapi, tidak banyak pengusaha yang mengerti dalam memanfaatkan teknologi sebagai sarana pemasaran digital. Penelitian ini memiliki tujuan untuk mengajarkan para pengusaha dalam mengimplementasikan program pemasaran digital dengan cara membantu UMKM Hoshi Ice Cream Café. Aktivitas dari program digital marketing yang dilaksanakan adalah desain logo, mascot, pelatihan penggunaan aplikasi canva dan Paint Tool SAI pada pemilik, penambahan sosial media berupa facebook, instagram, dan tiktok. Adapun teknik pengumpulan data yang digunakan adalah metode kualitatif. Hasil dari penelitian ini menunjukkan adanya peningkatan engagement sebesar 215% dan omset sekitar 60% setelah melakukan program pemasaran yang telah dirancang.
Co-Authors Alexander Alexander, Alexander Angelino, Kevin Cuandra, Fendy Dewi, Shinta Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Jeslin, Jeslin Melsen, Fandion Nainggolan, Ferdinand Sentoso, Antony Sonata, Vivi