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All Journal Journal of Humanities and Social Studies al-fikrah: Jurnal Manajemen Pendidikan
Yulia, Evi
Fakultas Ekonomi Universitas Islam Lamongan
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ALTERNATIVE MARKETING STRATEGIES OF TRADITIONAL DRUG IN FACING THE NEW NORMAL ERA AS THE IMPACT OF COVID 19 Evi Yulia; Lilik Nurcholidah; Kurnia Riska Sari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4053

Abstract

The purpose of this research is to find out alternative marketing strategies for traditional medicine in the face of the new normal era as the impact of the second covid 19 to find out the best alternative strategy that can be used for traditional medicine in facing the new normal era as the impact of covid 19. This type of research is qualitative with tools The analysis used is a SWOT analysis. The results of the study indicate that an alternative strategy that can be used is the SO Strategy, one of which is by conducting or increasing the marketing of herbal medicines by expanding the media. ST strategy, one of the strategies is to open outlets or branches elsewhere to avoid long queues due to the narrow business location. The WO strategy, one of the strategies is to make unique packaging to attract consumers, to provide delivery facilities. WT strategy. there needs to be training for employees so that they can make quality instant products such as instant turmeric herbs, instant ginger, instant temulawak and other herbs. The best alternative strategy is to make instant ready-to-eat traditional medicines with different variants, provide delivery facilities, make unique and attractive packaging so that consumers are more interested in traditional medicinal products. Finally, providing training to employees to be able to make quality instant products.
Empowering Leadership In Employee Career Establishment (Case Study in East Java Banking) Evi Yulia; Nurus Safa’atillah
al-fikrah: Jurnal Manajemen Pendidikan Vol 11, No 1 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaf.v11i1.9487

Abstract

The purpose of this study is to determine the relationship between empowering leadership and career success and the mediating role of psychological empowerment in the process of forming employee careers. The research method used is a quantitative research type with a survey method. The population of banking employees with a research sample of 300 banking employees in East Java. Analysis using PLS SEM. The results of the study show that empowering leadership is positively related to psychological empowerment and career success. besides that psychological empowerment also plays a positive role in mediating the relationship between empowering leadership and career success. This study outlines that psychological empowerment is an effective stimulus in enhancing the relationship between empowering leadership and career success. implications of contributing practically in the development of theories and strategies that can be applied in banking. Additionally future research directions are suggested.
Co-Authors Kurnia Riska Sari Mugi Harsono Nurcholidah, Lilik Safaatillah, Nurus