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KUALITAS PRODUK DAN CELEBRITY ENDORSER DALAM MENENTUKAN MINAT BELI PRODUK MS GLOW MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING DI HANAA BEAUTY STORE SITUBONDO Jannah, Fenina Wierdatul; Karnadi, Karnadi; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

The life sustainability of the company in a very competitive competition requires good management in order to be able to maximize product sales, especially at the Hanaa Beauty Store Situbondo. The purpose of this study was to examine the effect of product quality and celebrity endorser on custmer buying interest through brand image as an intervening variable at Hanaa Beauty Store Situbondo. This research is an explanatory research. The population in this study were consumers of Ms Glow product at Hanaa Beauty Store Situbondo. The sampling technique in this study was determined by simple random sampling. The data analisys and hypothesis testing in this study used a structural equation model – partial least square (PLS-SEM). The results of the direct influence hypothesis test using PLS 3.0, show that product quality has a positive but not significant effect on brand image, celebrity endorser has a significant positive effect on brand image, product quality has a significant positive effect on buying interest consumers, celebrity endorser has a significant positive effect on consumer buying interest. The results of the indicate that the product quality variable on consumer buying interest through brand image has a positive but not significant effect, celebrity endorser on consumer buying interest through brand image has a significant positive effect.

PENGARUH HARGA DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WISATA KK26 SITUBONDO S, Yayuk; Karnadi, Karnadi; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the right marketing strategy can increase tourist attractiveness through Price, Location, Consumer Satisfaction and Loyalty of KK26 tourism consumers in Situbondo Regency. The purpose of this study was to analyze and test the effect of price and location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in this study are KK26 tourism consumers in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, price has a positive but not significant effect on consumer loyalty, location has a positive but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis show that the price variable on consumer loyalty through consumer satisfaction has a significant positive effect, location on consumer loyalty through consumer satisfaction has a significant positive effect.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE ANAK PANTAI DI CERMEE BONDOWOSO Maydona, Riki; Arief, Muhammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management can also be interpreted as the art and science of choosing target markets designed to create, build and maintain profitable exchanges to achieve company goals. Therefore, proper marketing management can improve especially in the development of the Anak Pantai Cafe. at Cermee Bondowoso. The purpose of this study was to analyze and examine the effect of price and service quality in determining consumer satisfaction with consumer buying interest as an intervening variable. The population in this study is the Consumers of the Beach Children's Cafe in Cermee Bondowoso. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer buying interest, service quality has a positive but not significant effect on consumer buying interest, price has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, Consumer buying interest has a positive but not significant effect on consumer satisfaction. The results of the indirect influence hypothesis show that the price variable on consumer satisfaction through consumer buying interest has a positive but not significant effect, service quality on consumer satisfaction through consumer buying interest has a positive but not significant effect.

PENGARUH FASILITAS DAN CITA RASA DALAM MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA RUMAH MAKAN LESEHAN IKAN BAKAR BU TATIK DI KAPONGAN KABUPATEN SITUBONDO Zulfa, Nailas; Arief, Mohammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is generally seen as the activity of creating, introducing, and delivering goods and services to consumers. Marketing is the process by which companies create value for customers and build strong customers to capture value from customers in return. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its interests in particular. for customers of Bu Tatik's grilled fish lesehan restaurant by improving the culinary arts in Situbondo Regency. The purpose of this study was to analyze and examine the influence of facilities and taste in influencing consumer loyalty through consumer satisfaction at the restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The population in this study are consumers at the Restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Facilities have a positive but not significant effect on consumer satisfaction, Taste has a significant positive effect on consumer satisfaction, Facilities have a significant positive effect on consumer loyalty, Taste has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, facilities on consumer loyalty through consumer satisfaction have a positive but not significant effect, taste on consumer loyalty through consumer satisfaction has a significant positive effect.

PENGARUH KOMPETENSI DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMA NEGERI 1 PRAJEKAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Maula, Zhylda Putri Inayatul; Harisandi, Yudhistira; Kusnadi, Edy
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Education is a very important element in the progress of the nation, in educational institutions teachers play an important role in the teaching and learning process so that by doing so produce superior and competitive human resources. The purpose of this study was to analyze and test the effect of competence and work commitment on the performance of ASN teachers at SMA Negeri 1 Prajekan with work motivation as an intervening variable. This study uses a quantitative approach. The population in this study were ASN teachers at SMA Negeri 1 Prajekan. Sampling technique using saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive effect on Work Motivation, Work Commitment has a positive significant effect on Work Motivation, Competence has a positive significant effect on ASN Teacher Performance, Work Commitment has a positive but not significant effect on ASN Teacher Performance, Work Motivation has a significant positive effect on the Performance of ASN Teacher Performance, Competence on ASN Teacher Performance through Work Motivation has a significant positive effect, Work commitment on ASN Teacher Performance through Work Motivation has a significant positive effect

PENGARUH PROMOSI ONLINE DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPUASAN KONSUMEN PADA HEALTHYMASK.IDN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Diana, Meli Fita; Wiryaningtyas, Dwi Perwitasari; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Online business has become the most popular business with a strong market in recent years. The increasing number of internet service users has resulted in online business experiencing rapid development. The purpose of this study was to analyze and examine the effect of online promotion and product diversity on consumer satisfaction at Healthymask.idn through purchasing decisions. This research is a quantitative research. The population in this study are Healthymsk.idn consumers. The sampling technique used is simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that online promotion has a significant effect on consumer satisfaction, online promotion has a significant effect on purchasing decisions, product diversity has a significant effect on purchasing decisions, product diversity is not proven to have a significant effect on consumer satisfaction, purchase decisions have an effect significant to consumer satisfaction. The results of the indirect effect hypothesis test show that the online promotion variable on consumer satisfaction through purchasing decisions has a significant positive effect, product diversity on consumer satisfaction through purchasing decisions has a significant positive effect.

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