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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Metodik Didaktik WAKTU: Jurnal Teknik UNIPA Jurnal Fisika : Fisika Sains dan Aplikasinya Ihsan: Jurnal Pengabdian Masyarakat Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA) Journal Gender Equality Disability Social Inclusion and Children (GEDSIC)
Dewi, Shinta
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Journal : Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA)

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ANALISIS PENGARUH AKTIVITAS DUTA BACA DALAM MENINGKATKAN CITRA PERPUSTAKAAN UNIVERSITAS ISLAM NEGERI SUMATERA UTARA Dewi, shinta
Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA) Vol 3, No 2 (2024): Juni 2024
Publisher : Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jipka.v3i2.78935

Abstract

AbstrakPenelitian ini bertujuan untuk meganalisis pengaruh kontribusi dari duta baca sebagai Brand Ambassador perpustakaan terhadap peningkatan citra perpustakaan. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan 100 reponden sebagai sampel. Pengumpulan data dalam penelitian ini dilakukan melalui kuesioner. Analisis data menggunakan teknik analisis statistik deskriptif dan regresi linier sederhana dengan bantuan perangkat lunask SPSS 23. Hasil uji t menunjukkan bahwa nilai t hitung variabel duta baca lebih besar dari nilai t tabel dengan tingkat signifikansi dibawah 0,05 (0,000). Hal ini menunjukkan adanya pengaruh positif dan signifikan antara duta baca dan citra perpustakaan. Berdasarkan hasil uji koefisien determinasi (R2) persentasi kontribusi duta baca terhadap peningkatan citra perpustakaan UINSU Medan sebesar 80,3% sementara 19,7% sisanya dipengaruhi oleh variabel independen lain yang tidak dibahas dalam penelitian ini. Kata Kunci: Duta baca perpustakaan, Citra perpustakaan, Perpustakaan UINSU                        Abstract This study aimed to analyze the effect of reading ambassadors’ contributions as library brand ambassadors on improving library image. The research method used was descriptive quantitative with 100 respondents as the sample. The data collection in this study was completed using questionnaires. Data analysis was performed using descriptive statistical techniques and simple linear regression with the help of SPSS 23 software. The t test results show that the t value of the reading ambassador variable is greater than the t table value with a significance level below 0.05 (0.000). This shows that there is a positive and significant relationship between reading ambassadors and library images. Based on the results of the coefficient of determination (R2) test, the percentage contribution of reading ambassadors to improving the image of the UINSU Medan library was 80.3%, while the remaining 19.7% was influenced by other independent variables that were not discussed in this study. Keywords: Library Reading Ambassadors, Library image, UINSU Library
Co-Authors Ahmad Suryadi, Ahmad Al-Ghiffary, Ghalib Muhammad Syukri Alexander Alexander, Alexander Anggareni, Dinie Anhar, Rizki Aulliyah, Uunwanah Agustin Hadi, Nico Hakim, Marsa Raihanida Harahap, Lya Indah Nurhayati Ita Rodiah, Ita Jeslin, Jeslin Kartika Puspita Sari, Kartika Puspita Lady, Lady Sentoso, Antony Solihah, Annisa Nafisatu Sonata, Vivi