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All Journal E-Jurnal Manajemen Universitas Udayana JUIMA : Jurnal Ilmu Manajemen Jurnal Akuntansi dan Pajak To Maega: Jurnal Pengabdian Masyarakat TECHNOBIZ : International Journal of Business Syntax Idea AKTUAL Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Dewiningrat, Ayu Indira
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JUIMA : Jurnal Ilmu Manajemen

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FINANCIAL TECHNOLOGY DAN CASHLESS PAYMENT SEBAGAI STRATEGI BISNIS PADA COFFEE SHOP DI KOTA DENPASAR Ayu Indira Dewiningrat
JUIMA : JURNAL ILMU MANAJEMEN Vol. 12 No. 2 (2022): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

The purpose of this research is to understand the role of financial technology and cashless payments as a business strategy for coffee shops in Denpasar City. The research method used is qualitative, namely the research method used with a descriptive approach. This study uses primary data and secondary data in the form of interviews, observation, documentation. The research results obtained are that some coffee shop owners who implement cashless payment-based fintech are those who understand more that fintech is not just a transaction tool with digital payments. Despite the fact that many fintech roles are used in the business sector to assist business activities and in terms of financial literacy, such as financing and financial arrangements and others. Coffee shop owners also admit that applying fintech can make transactions easier, especially for consumers.
Co-Authors Gede Humaswara Prathama Gusi Putu Lestara Permana I Ketut Mustanda I Made Chandra Mandira I Made Ngurah Erlang Loka Natha I Made Pinka Dwipayana I Nyoman Sunarta I Wayan Aditya Tariana Kadek Darmaastawan Kadek Linda Kusnita Latupeirissa, Jonathan Jacob Paul Made Ratih Nurmala Sari Ni Putu Ari Krismajayanti Pika, Putu Ayu Titha Paramita Putu Putri Prawitasari