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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal EMT KITA Edumaspul: Jurnal Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economics, Entrepreneurship, Management Business and Accounting
Novita, Yulia
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Coastal Resource-Based Entrepreneurship: A Strategy to Improve the Quality of Life of Coastal Area Communities Novita, Yulia; Isma, Andika
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.165

Abstract

This research is a descriptive qualitative research using observation, interview and documentation data collection. The research subject is the community of Untia Fishermen Village in Makassar City, totaling 5 informants who have various incomes ranging from agriculture, fisheries and marine potential in Untia Fishermen Village. The results showed that coastal communities need knowledge and understanding of entrepreneurship and how to process coastal resources. The process of community empowerment through coastal resource-based entrepreneurship training in accordance with the empowerment stage, namely the stages of training implementation, namely planning, counseling, coastal resource-based entrepreneurship training activities, mentoring and evaluation. Supporting factors such as the positive response of the community, adequate natural potential as the main raw material and support from the government, while the inhibiting factors for empowerment through manufacturing training are lack of capital, packaging equipment is still rarely sold, and the community has not been able to optimize the training process and has not been able to manage time. Hopefully, coastal resource-based entrepreneurship is an emerging concept as a potential solution for wise management of coastal natural resources with the aim of maintaining the sustainability of natural resources and the environment, while increasing the income and quality of life of coastal communities.
Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli Afandi, Dian Rachmawati; Wahyono, Dwi; Widyastuti; Nugraha, Aat Ruchiat; Novita, Yulia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2324

Abstract

The development of modernization is always changing, especially the culinary business has created intense competition to attract buying interest from consumers. This research aims to determine the influence of social media marketing, price and brand image on interest in buying. The sample obtained consisted of 100 respondents. The method used is quantitative by obtaining data from questionnaires via google from. This research uses a multiple linear regression analysis model to analyze the data. The respective research results show that social media marketing has a positive and significant partial influence on interest in buying. Price partially has a significant negative influence on interest in buying. Brand image has a positive and significant partial influence on interest in buying. The results of social media marketing, price and brand image simultaneously have a positive and significant effect on interest in buying. The results of the R Square value are empirically proven to be 67.7% by the variables in this research.
PENGARUH PEMBERIAN TUGAS DAN MOTIVASI BELAJAR TERHADAP TANGGUNG JAWAB MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI Rambe, Paijan; Rahmadani, Annisa; Novita, Yulia
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 1 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10341

Abstract

The character development of young people is mandated by law. One of the characteristics that is missing is a responsibility that is now lacking in the current generation of young people. The provision of tasks and learning motivation is one solution. The purpose of this study is to analyze the effect of assignment and learning motivation on the responsibility of students in the economic education study program. This research is a survey research type with quantitative methods and a correlational design. The subjects of this study were 54 students in the economic education study program who were randomly chosen. The data collection technique is a questionnaire, while the data analysis technique is a partial t test and a simultaneous F test. The results stated that giving partial assignments to students greatly affected their responsibilities in life by 57.9%, but motivating student learning did not affect them partially, only 0.8%. The assignment and motivation of students to study simultaneously still affect their responsibilities by 58.7%.   Keywords:  Assignment, Learning motivation, Responsibility.
Pengaruh E-Commerce, Digital Marketing, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial Novita, Yulia
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3107

Abstract

Penelitian ini dilakukan untuk menganalisa pengaruh e-commerce, digital marketing, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Jenis penelitian merupakan penelitian kuantitatif. Populasi dalam penelitian ini merupakan generasi milenial di Provinsi Riau. Adapun sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasarkan hasil penelitian ini, e-commerce berpengaruh positif dan signifikan terhadap minat berwirausaha, digital marketing berpengaruh positif dan signifikan terhadap minat berwirausaha, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Hasil nilai Adjusted R Square sebesar 45,2%. Hasil penelitian secara simultan bahwa e-commerce, digital marketing, pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha generasi milenial.
Increasing Learning Achievement Through the Application of Inquiry Methods in Entrepreneurship Courses Pandiangan, Saut Maruli Tua; Fachrurazi, Fachrurazi; Indajang, Kevin; Novita, Yulia; Dharmawan, Donny
Edumaspul: Jurnal Pendidikan Vol 8 No 1 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i1.8077

Abstract

This research aims to analyze increasing learning achievement through the application of inquiry method in entrepreneurship courses. The type of research used is classroom action. The subjects of this research were 30 students in Private University Medan City who were taken randomly. Data collection techniques use observation and documentation. Data analysis in this research uses descriptive quantitative method. The results of the research show that the application of the modified free inquiry method to the material of fostering an entrepreneurial spirit and creativity capital in entrepreneurship can improve learning achievement in Private University students in Medan City. Keywords: Learning Achievement, Inquiry Method, Entrepreneurship
Co-Authors Aat Ruchiat Nugraha Afandi, Dian Rachmawati Andika Isma Donny Dharmawan dwi wahyono Fachrurazi Kevin Indajang Rahmadani, Annisa Rambe, Paijan Saut Maruli Tua Pandiangan WIDYASTUTI