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All Journal MBR (Management and Business Review) Jurnal Abadimas Adi Buana Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) International Journal of Business, Law, and Education Jurnal Multidisiplin Sahombu Journal of Business Management and Economic Development
Bernardus, Denny
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Sustainable Development Planning of Surabaya City: Pursuing Inclusive and Sustainable Growth Suyanto, Suyanto; Krisprimandoyo, Denpharanto Agung; Jusnita, R. Ayu Erni; Bernardus, Denny; Riyadi, Slamet
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.393

Abstract

This research investigates sustainable development planning in Surabaya City with a qualitative approach. This study aims to identify factors that influence inclusive and sustainable growth in the context of complex economic and business dynamics. This research uses policy analysis and comprehensive case studies to dissect challenges and opportunities that become obstacles or promising paths for Surabaya City in achieving sustainable development goals. The findings of this study illustrate the picture of the urban development landscape. The findings emphasize the need for improved policies that encourage and actively support community participation, thus creating a supportive environment for realizing social and economic inclusivity. In addition, the study highlights the importance of targeted interventions in the form of poverty alleviation programs, which, combined with strategic empowerment initiatives aimed at micro, small, and medium enterprises (MSMEs), prove to be very important instruments in generating sustainable economic growth. Keyword: community participation, development planning, MSME Empowerment, policy analysis, sustainable development goals
ANALYSIS OF THE MARKETING MIX STRATEGY ON PURCHASE INTENTIONS AT MINIMARKET ALFA M LEBO SIDOARJO Dewi , Grace Citra; Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Efrata, Tommy Christian; Yulianah, Yulianah
Jurnal Multidisiplin Sahombu Vol. 3 No. 01 (2023): Jurnal Multidisiplin Sahombu, July 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.512 KB) | DOI: 10.58471/jms.v3i01.1680

Abstract

This research was conducted to analyze the influence of the marketing mix strategy on consumer repurchase intention. This research is based on the widespread presence of shopping centers, especially in the retail section. This requires business people to know more about the right marketing mix used to influence consumer purchase intentions in order to maintain the smooth running of their business. Thus, the purpose of this research is to examine how the marketing mix strategy at Alfa M Lebo Sidoarjo affects shoppers' propensity to make a purchase. This study employs a quantitative approach, and it is a descriptive, causal study. Non-probability sampling with incidental sampling was utilized for this investigation, and its total sample size was 100. SPSS 22.0 for Windows is utilized for both descriptive and simple linear regression analysis of the data. Findings indicated that Alfa M Lebo Sidoarjo's marketing mix strategy significantly influenced shoppers' intent to make a purchase. Where the marketing variable received a good response with a score of 82.54 percent and the purchase intention variable was also in the good category, namely 77.86 percent. Overall, the marketing mix variable has enough influence on purchase intention, which is equal to 46.0 percent.
Corporate entrepreneurial orientation and absorptive capacity as determinant of firm performance Bernardus, Denny
MBR (Management and Business Review) Vol 7 No 1 (2023): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i1.8926

Abstract

This study examines the complicated relationship between company performance, absorptive ability, and corporate entrepreneurial orientation, taking institutional age into account. This research employs data analysis approaches utilizing variance-based structural equation modeling techniques (PLS-SEM). When absorptive capacity and corporate entrepreneurial orientation are high, firms under 10 years of age are anticipated to outperform older ones. Effective information absorption and entrepreneurial orientation help emerging institutions capitalize on external knowledge and sustain their entrepreneurial spirit. This study underlines the need for empirical research to support theoretical ideas by addressing industry dynamics, organizational culture, and leadership styles. Such a study would inform strategic decision making and organizational practices, helping institutions operate better in dynamic commercial situations.
Pelatihan Pembuatan Cendera Mata untuk Persiapan Entrepreneur Baru bagi Ibu-Ibu PKK di RW 10 Kel. Lesanpuro, Kec. Kedungkandang, Kota Malang Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Siahaan, Salmon Charles P. T.; Tjandra, Aurelia Sugita; Laijran, Darryl Abraham
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3697

Abstract

Warga RT. 07 RW. 10 Kel. Lesanpuro, Kec. Kedungkandang, Kota Malang dengan jumlah warga sekitar 30 KK, sebagian besar ibu-ibu PKK memiliki waktu yang senggang untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Secara subjektif para ibu-ibu rumah tangga mengeluarkan anggaran belanja harian yang relatif meningkat yang tidak dapat dihindarkan karena inflasi, walaupun relatif masih rendah, harga bahan pokok seperti sembako. Pelatihan pembuatan cendera mata yang sedang laku dan memiliki banyak permintaan di pasaran dilakukan oleh ibu-ibu PKK dalam rangka persiapan entrepreneur baru. Adapun pelatih untuk membuat cendera mata adalah pelatih yang sudah berpengalaman di bidang pembuatan cendera mata dari pernik-pernik dan clay. Jumlah peserta meningkat dari sepuluh orang menjadi 30 orang ibu-ibu PKK. Metode yang digunakan adalah Project Based-Learning, yakni pelatihan dengan metode teori dan langsung praktik. Keluaran dari kegiatan pengabdian masyarakat ini adalah publikasi media elektronik, dan publikasi video. Para peserta sangat antusias untuk mengikuti kegiatan ini. Kegiatan membuat cendera mata ini belum pernah dilakukan, sehingga merupakan hal baru dan diharapkan dapat dipasarkan dengan harga memadai bagi para turis domestik maupun manca negara dan acara perhelatan.
PELATIHAN PEMBUATAN DAN CARA MEMASARKAN GANTUNGAN KUNCI BAGI IBU PKK DAN PEMUDI RW 10 KELURAHAN LESANPURO, MALANG Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Siahaan, Salmon Charles P. T.; Grace Citra Dewi; Rismawati Br. Sitepu; Mohammad Naufaluddin; Eunice Ali
Jurnal Abadimas Adi Buana Vol 7 No 02 (2024): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v7.i02.a8268

Abstract

Warga RT 06 dan RT 07, RW 10 Kelurahan Lesanpuro, Kecamatan Kedungkandang, kota Malang dengan jumlah keluarga sekitar 70 KK, sebagian besar ibu-ibu PKK dan sebagian kecil pemudi memiliki waktu yang dapat digunakan untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Secara subyektif para ibu-ibu rumah tangga dan pemudi mengeluarkan anggaran belanja harian yang relatif meningkat. Kegiatan pelatihan tentang pembuatan gantungan kunci dari clay yang sedang “naik daun.” Peserta sejumlah tiga puluh (30) terdiri dari ibu-ibu PKK dan beberapa pemudi. Kegiatan ini merupakan lanjutan dari kegiatan yang telah dilakukan sebeumnya. Tujuan kegiatan ini adalah membuat cindera mata berbentuk gantungan kunci dengan kapasitas produksi yang memadai, dengan metode yang digunakan adalah “Project Based-Learning”, melaksanakan pelatihan dengan topik entrepreneurship. melaksanakan pelatihan dengan topik Manajemen Pemasaran. Kesimpulan kegiatan Pengabdian kepada Masyarakat ini adalah: Peserta sangat antusias, kegiatan semula dilaksanakan satu hari menjadi dua hari, peserta menyelesaikan pembuatan gantungan kunci sebanyak lima unit, kreativitas bentuk dan kualitas gantungan kunci beragam, dan ketrampilan peserta semakin meningkat. Saran yang perlu disampaikan adalah perlu pelatihan tentang memasarkan gantungan kunci dan pengenalan memasarkan melalui media sosial  
Supporting Start-ups in Indonesia: Examining Government Policies, Incubator Business, and Sustainable Structure for Entrepreneurial Ecosystems and Capital Bernardus, Denny; Arisa, Ma'rifani Fitri; Sufa, Siska Armawati; Suparwata, Dewa Oka
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.372

Abstract

This research investigates the complex dynamics that shape the sustainability of start-ups in Indonesia, focusing on the influence of government policies, networks, capital structure, entrepreneurial ecosystem, and business incubators. Using Structural Equation Modeling with Partial Least Squares, this study analyzes data collected from 315 sample start-ups across various sectors. The results show significant relationships among the factors studied. Government policy emerges as a critical determinant, impacting business incubators and the broader entrepreneurial ecosystem. Networks and capital structures also play an essential role, in influencing business incubators and the entrepreneurial landscape. This study highlights the interconnectedness of these elements and underscores the importance of a holistic approach to foster sustainable start-ups. Theoretical implications suggest integrating factors in entrepreneurship models, emphasizing the role of policy-driven ecosystem development, network-centric approaches, and consideration of financial dynamics. Practical implications guide policy makers, entrepreneurs, investors, and business incubator managers in shaping a supportive and dynamic start-up ecosystem. While acknowledging limitations, this study contributes valuable insights into entrepreneurship and offers a foundation for future investigations into the sustainability of start-ups in various contexts.
Co-Authors Arisa, Ma'rifani Fitri Dewa Oka Suparwata Dewi , Grace Citra Efrata, Tommy Christian Eunice Ali Grace Citra Dewi Jusnita, R. Ayu Erni Krisprimandoyo, Denpharanto Agung Laijran, Darryl Abraham Mohammad Naufaluddin Purwono, Bambang Sugiyono Agus Rismawati Br. Sitepu Siahaan, Salmon Charles P. T. Slamet Riyadi Sufa, Siska Armawati Suyanto Suyanto Tjandra, Aurelia Sugita Yulianah Yulianah