Article Per Year (5 Year)
p-Index From 2019 - 2024
1.066
P-Index
This Author published in this journals
All Journal MBR (Management and Business Review) Jurnal Abadimas Adi Buana Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) International Journal of Business, Law, and Education Jurnal Multidisiplin Sahombu Journal of Business Management and Economic Development
Bernardus, Denny
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Multidisiplin Sahombu

 1 
ANALYSIS OF THE MARKETING MIX STRATEGY ON PURCHASE INTENTIONS AT MINIMARKET ALFA M LEBO SIDOARJO Dewi , Grace Citra; Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Efrata, Tommy Christian; Yulianah, Yulianah
Jurnal Multidisiplin Sahombu Vol. 3 No. 01 (2023): Jurnal Multidisiplin Sahombu, July 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.512 KB) | DOI: 10.58471/jms.v3i01.1680

Abstract

This research was conducted to analyze the influence of the marketing mix strategy on consumer repurchase intention. This research is based on the widespread presence of shopping centers, especially in the retail section. This requires business people to know more about the right marketing mix used to influence consumer purchase intentions in order to maintain the smooth running of their business. Thus, the purpose of this research is to examine how the marketing mix strategy at Alfa M Lebo Sidoarjo affects shoppers' propensity to make a purchase. This study employs a quantitative approach, and it is a descriptive, causal study. Non-probability sampling with incidental sampling was utilized for this investigation, and its total sample size was 100. SPSS 22.0 for Windows is utilized for both descriptive and simple linear regression analysis of the data. Findings indicated that Alfa M Lebo Sidoarjo's marketing mix strategy significantly influenced shoppers' intent to make a purchase. Where the marketing variable received a good response with a score of 82.54 percent and the purchase intention variable was also in the good category, namely 77.86 percent. Overall, the marketing mix variable has enough influence on purchase intention, which is equal to 46.0 percent.
Co-Authors Arisa, Ma'rifani Fitri Dewa Oka Suparwata Dewi , Grace Citra Efrata, Tommy Christian Eunice Ali Grace Citra Dewi Jusnita, R. Ayu Erni Krisprimandoyo, Denpharanto Agung Laijran, Darryl Abraham Mohammad Naufaluddin Purwono, Bambang Sugiyono Agus Rismawati Br. Sitepu Siahaan, Salmon Charles P. T. Slamet Riyadi Sufa, Siska Armawati Suyanto Suyanto Tjandra, Aurelia Sugita Yulianah Yulianah