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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan
Keren, Keren
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie Keren, Keren; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 3 (2019): JIMKES Edisi Desember 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.176 KB) | DOI: 10.37641/jimkes.v7i3.284

Abstract

Consumption of instant noodle products in Indonesia is quite high. Especially the Indomie instant noodle which is the market leader in the Indonesian instant noodle product market. In purchasing products, consumers are influenced by three factors, namely motivation, culture, and consumer attitudes. This research is a survey research with data collection method through interviews using a questionnaire instrument to 100 respondents in the Bogor city. Based on the analysis of the data obtained, it is known that of the three variables studied, Consumer Attitude is the most influential variable on the Purchase Decision of Indomie brand instant noodle products because it has the greatest beta value among the other variables. From the partial test results (t and F test) it can be obtained that the three exogeneus variables (Consumer Motivation, Culture, and Consumer Attitudes) have the same strong and positive influence simultaneously on the Purchase Decision of Indomie brand instant noodle products.
Pengaruh Sales Growth, Return On Asset, Current Ratio, Dan Return On Equity Terhadap Struktur Modal Pada Perusahaan Industri Consumer Goods (Sub Sektor Makanan Dan Minuman) Yang Terdaftar Di BEI Periode 2019-2021 Sari, Ike rukmana; Grace, Grace; Keren, Keren; Stevani, Stevani; Siahaan, Belthasar Trito
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4650

Abstract

Kajian penulis dalam kesempatan ini ingin mengetahui serta menganalisis pengaruh Return on Assets, Sales Growth, Return on Equity serta Current Ratio terhadap Struktur Modal Industri Consumer Goods (Sub-sektor Minuman serta Makanan), dimana telah tercatat dalam BEI (Bursa Efek Indonesia) 2019-2021. Dalam prosesnya, peneliti menggunakan pendekatan kuantitatif, dimana sampel didapatkan melalui purposive sampling. Terdapat sejumlah 34 perusahaan yang merupakan populasi penelitian dengan total 21 diantaranya merupakan sampel yang digunakan. Sampel merupakan perusahaan industry Consumer Goods (Sub-Sektor Minuman dan Makanan) tercatat BEI 2019-2021 dikali 3 tahun periode dalam penelitian. Besarnya koefisien yakni 24,6% dan menyisakan 75,4%. Berdasarkan penelitian yang dilakukan diketahui data simultan signifikan mempengaruhi struktur modal sub-sektor minuman dan makanan 2019-2021. Hasil penelitian autokorelasi menunjukkan tidak adanya autokorelasi. Data multikolinearitas menunjukkan bahwasanya Return on Assets, Sales Growth, Return on Equity serta Current Ratio terbebas dari gejala multikolinearitas. Data yang didapatkan melalui penganalaisisan dengan regresi linier berganda menambilkan bahwasanya aspek-aspek tersebut secara simultan signifikan mempengaruhi struktur modal BEI 2019-2021. Sales Growth menunjukkan tidak signifikan mempengaruhi secara parsial Struktur Modal di BEI 2019-2021. Return on Assets tidak signifikan mempengaruhi secara parsial Struktur Modal Perusahaan Industry Consumer Goofs (Sub-Sektor Minuman dan Makanan) di BEI 2019-2021. Current Ration signifikan mempengaruhi secara parsial Struktur Modal Perusahaan Industry Consumer Goods (Sub-sektor Minuman dan Makanan) di BEI 2019-2021. Return on Equity tidak signifikan mempengaruhi secara parsial Struktur Modal Perusahaan Industry Consumer Goods (Sub-Sektor Minuman dan Makanan) di BEI periode 2019-2021.
Co-Authors Angga Sulistiono Grace, Grace Sari, Ike Rukmana Siahaan, Belthasar Trito Stevani, Stevani