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All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Business and Accounting Education Journal
Dinar, Muhammad
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Business and Accounting Education Journal

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Pengaruh Komunikasi Pemasaran dan Price Discount terhadap Pengambilan Keputusan Pembelian Produk Oriflame Ana, Nur; Rijal, Syamsu; Mustari, Mustari; Dinar, Muhammad; Hasan, Muhammad
Business and Accounting Education Journal Vol 2 No 3 (2021): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v2i3.55830

Abstract

The purpose of this study was to analyze the effect of marketing communications and price discounts on the purchasing decisions of economic education students, Faculty of Economics and Business, Makassar State University for oriflame products. The population of this research is economic education students, Faculty of Economics, State University of Makassar, 2015-2021, and a sample of 61 students who are consumers of Oriflame. Data were collected by questionnaire. Data were analyzed by quantitative descriptive and multiple linear regression. The results showed that (1) marketing communication had a positive and significant effect on purchasing decisions for Oriflame products, (2) price discounts had a positive and significant effect on purchasing decisions for Oriflame products, (3) marketing communications and price discounts together had a positive and significant effect on Oriflame product purchasing decisions.
Co-Authors Ahmad, M. Ihsan Said Assagaf, Said Fachry Hastuty Musa Irwan Irwan Jafar, Afaniah Fahreny Kortin, Dafrosa Metildis Muhammad Hasan Mustari Mustari Nur Ana R. Rusli Suradi Tahmir, Suradi Syamsu Rijal