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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Teknologi Dan Sistem Informasi Bisnis
Purusa, Nanda Adhi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Penerapan Articial Intelligence sebagai Stimulus Niat Beli Konsumen dalam Pemasaran Media Sosial Kusuma, Pradana Jati; Purusa, Nanda Adhi; Aqmala, Diana; Chasanah, Amalia Nur
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.1057

Abstract

Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention
Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
Pengaruh Atraksi, Amenitas dan Aksesibilitas Terhadap Keputusan Wisatawan Untuk Berkunjung di Objek Wisata Pantai Pasir Kencana, Kota Pekalongan. Aryanto, Wahyu Sendi; Mahmud, Mahmud; haryadi, Guruh Taufan; Purusa, Nanda Adhi
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6249

Abstract

Keputusan wisatawan untuk mengunjungi suatu objek wisata memiliki peran krusial dalam perkembangan objek tersebut. Penelitian ini dilaksanakan dengan tujuan untuk menilai pengaruh atraksi , amenitas dak aksesibilitas pada keputusan wisatawan untuk berkunjung di Objek Wisata Pantai Pasir Kencana Kota Pekalongan. Penelitian ini dianalisis melalui metode regresi linier berganda, pada pengunjung yang pernah mengunjungi Objek Pantai Pasir Kencana Kota Pekalongan sebagai sampel penelitian. Kuesioner diberikan kepada wisatawan yang sudah mendatangi Objek Pantai Pasir Kencana Kota Pekalongan menggunakan teknik pengambilan sampel accidental sampling, dengan banyak sampel sebanyak 100 responden, Hasil dari penelitian menyatakan yakni keputusan berkunjung dipengaruhi secara positif dan signifikan oleh atraksi , amenitas dan aksesibilitas. Uji F menunjukkan bahwa keputusan berkunjung ke Objek Wisata Pantai Pasir Kencana secara signifikan dipengaruhi secara bersamaan oleh atraksi, amenitas dan aksesibilitas. Oleh karena itu, pengelola Pantai Pasir Kencana disarankan untuk terus mempertahankan dan meningkatkan atraksi , amenitas dan aksesibilitas agar jumlah pengunjung dapat terus meningkat setiap tahunnya. Kata Kunci: atraksi, amenitas, aksesibilitas dan keputusan berkunjung
Co-Authors Aryanto, Wahyu Sendi Chasanah, Amalia Nur Diana Aqmala haryadi, Guruh Taufan Kusuma, Pradana Jati Mahmud Mahmud Panjaitan, Roymon Shakti, Niko Wildhan