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All Journal Jurnal Sekretari Universitas Pamulang Abdi Laksana Journal of Industrial Engineering & Management Research (JIEMAR) PENGABDIAN SOSIAL Jurnal Abdi Masyarakat Humanis Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JURNAL ECONOMINA JUMANDIK
Sewaka, Sewaka
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : JURNAL ECONOMINA

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ANALISIS BIBLIOMETRIK TERKAIT VIRAL MARKETING Thoifur, Dimas Muhammad; Utari, Eka Retno; Sinaga, Debora Libraini; Sewaka, Sewaka
JURNAL ECONOMINA Vol. 1 No. 4 (2022): JURNAL ECONOMINA, Desember 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v1i4.200

Abstract

Some scientific publications related to viral marketing have been carried out; viral marketing that occurs on social media can be one way to market a product or service, this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2017-2021 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software, as well as bibliometric analysis using VOSviewer. The results showed that there were 997 publications with 51135 citations and 10227 cites/year that discussed viral marketing. There are five main clusters based on the results of bibliometric analysis. This article also provides information related to research topics that have not been widely carried out so that it can provide benefits for stakeholders who may need it for further research.
TINJAUAN LITERATUR VIRAL MARKETING Ethelda, Vania Renata; Yusuf, Daud; Hanun, Sarah Sausan; Sewaka, Sewaka
JURNAL ECONOMINA Vol. 1 No. 4 (2022): JURNAL ECONOMINA, Desember 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v1i4.201

Abstract

Viral marketing is a phenomenon that emerged with the development of social media marketing; this study aims to provide information regarding the impact of viral marketing on the business world and enrich the literature related to the impact of viral marketing. A total of 20 journal articles relevant to viral marketing were selected and analyzed. The results of the review show that viral marketing has a positive impact on purchasing decisions for a product or service. It is important to provide entertaining, informative and credible messages in viral marketing content. This will result in high exposure. Research recommends driving viral marketing with a variety of digital marketing, such as websites, social media Facebook, Twitter, Instagram and blogs. Viral marketing is also capable of creating explosive growth in a short time, and is able to reach a very wide audience. During the Covid-19 pandemic, viral marketing was able to have an impact on online impulsiveness and trust.
Co-Authors Akhbar Akriyono, Phintoko Andika, Novi Anggraini, Katry Anwar, Andri Khairul Ayu Sekar Rini, Ayu Sekar Daud Yusuf Desthiani, Unik Ethelda, Vania Renata Fauziah, Sri Fitriyani, Syabrina Garin Nugroho, Prisma Hanun, Sarah Sausan Ibnu S., Fredy Dwi Ibrahim, Maulana Malik Neni Nuraeni, Neni Nurmin Arianto, Nurmin Onggokusumo, Andrika Pangestu, Ray Agung Pitono, Wuguh Rachman, Lindra Aulia Rahmayanti Rahmayanti Rufeidah, Annie Ryass Rasyid, Ryass Rasyid Sinaga, Debora Libraini Sri Wahyuni Sudaryana, Yayan Sudiman Sudiman, Sudiman Supriyadi Supriyadi Thoifur, Dimas Muhammad Utari, Eka Retno Wahyudi Wahyudi Wakum, Ira Yuliana Watanikar, Nasahi Hizbatu