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Journal : Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)

KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT. SURACO JAYA ABADI MOTOR Sigit Sugiarto; Edy Jumady
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.583 KB) | DOI: 10.33772/jumbo.v3i3.11295

Abstract

This study aims to examine and to The Effect of Quality Product and After Sales Service on Purchase Decision of Yamaha Motorcycle, either simultaneously or partially at PT. Suraco Jaya Abadi Motor. The samples used in this research were 75 people with the method using Slovin formula with the number of respondents of 305 people. This research uses Multiple Regression Analysis. Based on the results of data analysis and hypothesis testing, this research shows that the F test results show that Product Quality and After Sales Service simultaneously influence the purchase decision. The result of t test also shows that the variable of product quality partially has positive and significant influence toward the purchase decision. Coefficient of determination of 0.327 which means that the role given by the variables combination of product quality and after sales service toward the purchase decision of 32.70% while the remaining 67.30% was influenced by the other factors which were not examined by the researcher.
PENERAPAN JUST IN TIME DAN DAYA SAING TERHADAP KINERJA UMKM TENUN SUTERA DI KABUPATEN WAJO Edy Jumady
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.35 KB) | DOI: 10.33772/jumbo.v3i3.11564

Abstract

This study aims to examine and analyze the effect of just in time on the performance of MSMEs. The next objective is to test and analyze the effect of competitiveness on the performance of silk weaving SMEs in Wajo Regency. The design of this study uses an explanatory research approach with data collection carried out in one stage (one short study) through a questionnaire. The number of respondents was 65 respondents at weaving silk SMEs in Wajo Regency. Data analysis method used in hypothesis testing is multiple linear regression. The results of the study provide evidence that (1) just in time has no significant effect on MSME performance, (2) competitiveness influences MSME performance, and (3) just in time and competitiveness simultaneously has positive and significant effect on MSME performance of silk weaving in Wajo Regency.