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Using Webqual 4.0 and Importance Performance Analysis to Evaluate E-Commerce Website Johanes Fernandes Andry; Kevin Christianto; Fuji Rahayu Wilujeng
Journal of Information Systems Engineering and Business Intelligence Vol. 5 No. 1 (2019): April
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.702 KB) | DOI: 10.20473/jisebi.5.1.23-31

Abstract

Background: The success of E-Business brings the highlight to websites as a tool to interact between company and customer. And recent studies indicate that quality of the website becomes something to be concern for company. Just like Huang pointed out that if company wants to build loyalty from their customer to get customer retention, one of much aspect that has to be noticed is the service quality from website.Objective: This study examines quality of website, such as Lazada. Website that author used in this research, to see what quality that website has and what the importance of that quality has. Methods: This study used Webqual 4.0 methodology to evaluate the website quality and see the importance of that quality using IPA (Importance Performance Analysis) to see how Lazada maintain that user expectations.Results: From three dimension that Webqual 4.0 provide for this research and total of 124 students as sample this research, authors found that all of three has significance result to satisfied customer with specific aspect on facilities, menus and contents from the website.Conclusion: Average respondent from students Bunda Mulia University was satisfied with the facilities, menus and contents in the web both from the value of all respondents and each research variable. The existing results from website user can be used as feedback on evaluation and development of Lazada website to be more accommodating to the wishes and in accordance with the expectations of website users.
Meningkatkan Kepuasan Pelanggan Pada Dua Bisnis E-Commerce Terbesar di Indonesia Dengan Menggunakan Analisis Servqual dan IPA Fuji Rahayu Wilujeng; Glisina Dwinoor Rembulan; Dicky Andreas; Hendy Tannady
Prosiding Semnastek PROSIDING SEMNASTEK 2019
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas layanan merupakan hal yang sangat penting karena merupakan cara yang efektif untuk unggul dari perusahaan pesaing, dan juga memenuhi kepuasan pelanggan. Pelanggan yang merasa puas akan menjadi percaya pada suatu perusahaan dan terus-menerus bertransaksi di e-commerce tersebut. Penelitian ini menggunakan metode Servqual untuk mengetahui kesenjangan antara harapan pelanggan dan kepuasan yang dirasakan. Penelitian ini juga menggunakan metode Importance and Performance Analysis (IPA) untuk mengetahui kategori dari setiap atribut. Sehingga, dapat diketahui atribut apa yang harus ditingkatkan untuk meningkatkan kepuasan pelanggan. Melalui analisis Servqual didapatkan nilai kesenjangan antara harapan dan kepuasan pelanggan dari setiap atribut. Melalui analisis IPA, diketahui Tokopedia memiliki enam atribut sedangkan Bukalapak memiliki dua atribut pelayanan yang perlu mendapat perhatian dan penanganan dari manajemen.
CARA MENGAMBIL KEPUTUSAN YANG TEPAT UNTUK MEMILIH JURUSAN DAN PERGURUAN TINGGI YANG TEPAT PADA SISWA SMA DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Fuji Rahayu Wilujeng
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i2.1363

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ABSTRACTAt this time, often encountered many students who feel wrong in choosing majors and the university even when they are already enrolled, it majors selected not according to their talents and interests. Early education of students and students will minimize the potential that they will feel disappointed with their choice when they are educated in college. Therefore, through community service activities is intended to provide education about how and step in selecting or determining the most appropriate option to continue their studies to pursue higher education. After this workshop, students feel very satisfied because they have an alternative keputuan in the selection of majors to continue to pursue higher education in accordance with their interests and talents.  Keywords: Analytical Hierarchy Process, making decisions
Perancangan Model Kualitas Pelayanan Puskesmas dengan Metode Importance Performance Analysis (IPA) dan Quality Function Deployment (QFD) Fuji Rahayu Wilujeng; Glisina Dwinoor Rembulan
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 5 No. 2 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.935 KB) | DOI: 10.30656/intech.v5i2.1675

Abstract

Jumlah Puskesmas di Provinsi DKI Jakarta mengalami peningkatan sejak tahun 2012 sebanyak 288 unit hingga pada tahun 2016 sebanyak 310 unit. Jumlah unit puskesmas yang meningkat tidak serta merta menjadikan pelayanan puskesmas sudah memadai. Penelitian ini bertujuan untuk mengukur faktor-faktor yang berpengaruh terhadap kepuasan konsumen dan untuk memberikan technical respon yang bersumber dari Voice of Customer. Penelitian ini menggunakan metode Importance and Performance Analysis untuk mengetahui faktor-faktor kualitas pelayanan yang berpengaruh terhadap kepuasan konsumen dan metode Quality Function Deployment digunakan untuk memberikan technical respon. Hasil analisis dengan metode Importance and Performance Analysis menunjukkan faktor-faktor yang termasuk  prioritas utama adalah pelayanan terkait pemberian diagnosa yang sesuai oleh dokter di puskesmas, pelayanan terkait respon pihak puskesmas terhadap keluhan (complain) dari pasien, dan atribut pelayanan terkait kesesuaian obat yang diberikan oleh dokter di puskesmas. Peningkatan respon terhadap keluhan pasien merupakan prioritas utama yang harus dilakukan oleh pihak puskesmas untuk meningkatkan kepuasan pasien. Respon teknis dengan urutan prioritas terdepan adalah tenaga medis yang harus memberikan jawaban yang jelas mengenai pengobatan yang dijalani pasien, dan dokter di puskesmas harus lebih teliti dalam memberikan obat yang sesuai dengan penyakit pasien. 
Pengaruh Kualitas Layanan dalam Menciptakan Kepuasan Publik di Kantor Pelayanan Publik, Jakarta Utara Janny Rowena; Fuji Rahayu Wilujeng; Glisina Dwinoor Rembulan
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 13, No 1 (2020): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v13i1.2083

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One indicator that shows the quality of government performance is the quality of public service offices. Public services in Indonesia have an important role in economic and political life. The magnitude of the role of the district office in providing services around population bureaucracy issues, especially in the province of DKI Jakarta, is still often getting complaints from the public. This study aims to assess the level of community satisfaction with the quality of district office services in the Jakarta province, specifically the North Jakarta municipality. This study uses multilinear regression and uses the T-test to find out the significant level of influence of independent variables on the dependent. The study used five exogenous variables (procedures, information, time, facilities, and infrastructure, and environmental comfort) and 1 endogenous variable (satisfaction). The results of this study are all exogenous variables that have a positive and significant effect on the satisfaction of Jakarta citizens, which means that urban district office services have a positive and significant effect on the satisfaction of Jakarta citizens when viewed from procedures, information, time, facilities, and infrastructure as well as environmental comfort. The provincial government of DKI Jakarta must maintain and improve existing service procedures, some attributes of information that are already very good, good values regarding the certainty of the time of completion of services, several aspects of facilities and infrastructure, and comfortable environmental conditions, both in the service office or in the service support facilities.
ANALISIS PENGENDALIAN KUALITAS PRODUK BUMBU TABUR DENGAN MENGGUNAKAN METODE FAULT TREE ANALYSIS DAN TAGUCHI Fuji Rahayu Wilujeng; Danil Christiyadi
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 15, No 2 (2022): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v15i2.3766

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Product quality depends on adequate human resources, methods, raw materials, environment, equipment and machinery. PT. XYZ has implemented a product control system with the aim that the products produced are in accordance with the established standards. Through quality control, it is hoped that the company can improve the effectiveness of control in preventing the occurrence of defective products. with the fault tree analysis method in order to produce a product defect flow diagram with the aim of knowing the factors that cause the product to become defective, knowing the types of defects that most often appear along with the factors causing them and providing suggestions for improvements on how to reduce failures in the product manufacturing process. . and by using the Taguchi Method is a method of quality control before the process takes place or often called off-line quality control which is very effective in improving quality and also reducing costs.
Analysis of Variables Affecting Customer Satisfaction Using Online Food Purchase Services with Multiple Linear Regression Fuji Rahayu Wilujeng
TEKNOLOGI DITERAPKAN DAN JURNAL SAINS KOMPUTER Vol 6 No 1 (2023): June
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/atcsj.v6i1.3985

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The surge in popularity of online food delivery services across Southeast Asia is undeniable. Remarkably, in the year 2020, Indonesia emerged as the frontrunner in Gross Merchandise Value (GMV) for such services in the region, amassing an impressive GMV of $3.7 billion, surpassing its regional counterparts. This burgeoning trend is underpinned by a multitude of factors motivating individuals to embrace online food purchases, including time efficiency, an array of enticing and pragmatic offers, and an abundance of choices. Building upon this backdrop, this research endeavors to delve into the intricate web of variables that wield influence over consumer satisfaction within the realm of online food procurement. Employing the multifaceted approach of multiple linear regression, the study aims to uncover the mechanisms that underlie this pivotal relationship. The findings gleaned from this investigation are noteworthy. They highlight the substantial joint impact of the independent variables on the dependent variable. This assertion is substantiated by the remarkably minute significance value of F, which registers at an impressive 0.000, comfortably falling below the conventional threshold of 0.05. This statistical affirmation underscores the collective potency of the five dimensions of service quality, cohesively exerting a significant influence on the variable of customer satisfaction. Moreover, a granular examination of the individual impacts of each independent variable warrants’ attention, as gleaned from their respective 't' significance values. It is discernible that the variables of reliability and responsiveness, with significant values exceeding 0.005, exhibit limited individual impact on customer satisfaction. This discernment underscores that, when assessed in isolation, these two independent variables fail to manifest a statistically noteworthy effect on the overarching construct of customer contentment.
Analysis of the Role of Digital Business Communication with Live Streaming Features in Shaping Consumer Attitudes, Interests and Trust Herlina Herlina; Fuji Rahayu Wilujeng
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9108

Abstract

Live streaming communication is real-time online communication through comments, emojis and videos. The aim of the research is to determine public perceptions about the role of live streaming digital business communication in shaping consumer attitudes, interests and beliefs. Descriptive quantitative and qualitative phenomenological research methods. The research results concluded that live streaming digital business communication is able to increase consumer attitudes, interest and confidence in shopping online because live streaming has a traditional or face-to-face communication concept, thereby reducing the risk of fraud compared to digital businesses that only rely on photos, comments and videos. Therefore, live streaming can be an effective and efficient marketing medium in explaining product information in real-time which can attract consumers to establish communication so that it can increase consumer attitudes, interest and trust.