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All Journal Prosiding Semnastek Journal of Information Systems Engineering and Business Intelligence Jurnal INTECH Teknik Industri Universitas Serang Raya JIEMS (Journal of Industrial Engineering and Management Systems) Applied Technology and Computing Science Journal Jurnal Pengabdian dan Kewirausahaan Formosa Journal of Applied Sciences (FJAS)
Wilujeng, Fuji Rahayu
Department Of Industrial Engineering, Universitas Bunda Mulia, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Formosa Journal of Applied Sciences (FJAS)

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Analysis of the Role of Digital Business Communication with Live Streaming Features in Shaping Consumer Attitudes, Interests and Trust Herlina Herlina; Fuji Rahayu Wilujeng
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9108

Abstract

Live streaming communication is real-time online communication through comments, emojis and videos. The aim of the research is to determine public perceptions about the role of live streaming digital business communication in shaping consumer attitudes, interests and beliefs. Descriptive quantitative and qualitative phenomenological research methods. The research results concluded that live streaming digital business communication is able to increase consumer attitudes, interest and confidence in shopping online because live streaming has a traditional or face-to-face communication concept, thereby reducing the risk of fraud compared to digital businesses that only rely on photos, comments and videos. Therefore, live streaming can be an effective and efficient marketing medium in explaining product information in real-time which can attract consumers to establish communication so that it can increase consumer attitudes, interest and trust.
Co-Authors Danil Christiyadi Dicky Andreas Glisina Dwinoor Rembulan Hendy Tannady Herlina, Herlina Johanes Fernandes Andry Kevin Christianto Rowena, Janny