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All Journal Media Mahardhika
Handayati, Ratna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGARUH PEOPLE, PHYSICAL EVIDENCE, DAN PRODUCT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MITRA JAYA OPTIK LAMONGAN Handayati, Ratna; Mahmudah, Henny
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.019 KB) | DOI: 10.29062/mahardika.v18i3.182

Abstract

Glasses are a mandatory requirement for someone with problems with their eyes. Glasses are a tool so that someone has no difficulty in seeing their views both at close range and at a distance. This study uses quantitative methods and SPSS 24 data processing tools. Obtained a tcount for people of 3.338> ttable 1.679, tcount for physical evidence of 3.222> ttable 1.679 and tcount for product of 5.784> ttable 1.679 which means people variable (X1 ), physical evidence (X2) and product (X3) partially have a significant effect on the purchase decision (Y) of Mitra Jaya Optik Lamongan. From the F test, the results of Fcount (15,544)> Ftable (2.81) which means that the people variable (X1), physical evidence (X2) and product (X3) have a simultaneous and significant effect on purchasing decisions (Y) Mitra Jaya Optik Lamongan . While the results of multiple linear regression results Y = 1.324 + 0.365 X1 + 0.338 X2 + 0.563 X3, product (X3) has a greater influence than people (X1) and physical evidence (X2). From the above results it can be concluded that people (X1), physical evidence (X2) and product (X3) have a significant influence on purchasing decisions (Y) partially or simultaneously, and it can be seen that product (X3) is the most dominant variable influence purchasing decisions (Y).
PENERAPAN STRATEGI KEKUATAN DAN PELUANG USAHA DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN BERAS MEDIUM Handayati, Ratna; Susanti, Ike
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.097 KB) | DOI: 10.29062/mahardika.v17i3.100

Abstract

Pertumbuhan ekonomi di Indonesia mendorong tumbuh kembangnya sektor industri dan perdagangan. Hal ini menimbulkan dampak persaingan yang ketat bagi perusahaan dalam kegiatan pemasaran. Sebagai perusahaan yang bergerak dalam bidang pemenuhan kebutuhan pokok di lingkungan masyarakat, perusahaan mempunyai tujuan ingin meningkatkan  volume penjualannyan. Hasil yang ingin dicapai dalam penelitian ini adalah untuk menganalisisa dan menerapkan faktor kekuatan dan  peluang yang dapat digunakan oleh perusahaan untuk menetapkan strategi pemasaran tepat guna dengan mempertahankan mutu atau kualitas produk agar konsumen tetap memilih beras medium dibandingkan beras premium Serta metode pendekatan Antara pemasok (petani) dengan pengusaha penggilingan padi.
Co-Authors Henny Mahmudah, Henny Ike Susanti