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Sumartana, I Made
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Strategi pendidikan keaksaraan lanjutan berbasis potensi lokal Mukhlis, Mukhlis; Listyaningrum, Listyaningrum; Sumartana, I Made; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020231925

Abstract

This study aims to (1) identify literacy programs that have been running independently in Limbung Village. (2) Determine strategies that can be carried out as additional content in the implementation of advanced literacy learning programs based on the local potential of Limbung Village. To determine the literacy strategy, the researcher uses qualitative methods in a complete, comprehensive, and holistic way. Informants in this study were determined through the snowball sampling technique, with the category of people living in Limbung Village, Sui Raya District, Kubu Raya Regency, and recorded as illiterate persons, tutors, and community leaders. Data collection techniques in this study were carried out using observation, interviews, focus group discussion techniques, Literature Studies, and Documentation. The data were analyzed qualitatively through the process of collecting, reducing, and presenting data. The results of this study are a strategy model that can improve literacy and the functioning of local communities to be more empowered and productive both economically and socially based on community needs by utilizing existing local potential is the development of advanced literacy education programs in the form of potential natural resources, human resources, institutions formal and non-formal as well as family values and cooperation. The novelty of this research is the research output that contributes to improving the functioning and empowerment of the community in the implementation of advanced literacy learning programs based on local potential.
Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis Rai Utama, I Gusti Bagus; Krismawintari, Ni Putu Dyah; Junaedi, I Wayan Ruspendi; Putri, PA Andiena Nindya; Sumartana, I Made
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221673

Abstract

This study aims to determine the popularity of heritage tourist attractions, namely Borobudur, Prambanan, Besakih, and Tanah Lot using the Google Trends tool based on a historical database of the last five years. In addition to popularity, this study also determines the market segmentation of each tourist attraction based on the geographical origin of the tourists. The information and findings are expected to be used as consideration for the destination marketing strategy, and also to determine the promotion on the geographical origin of tourists. This analysis using Google trends yields several conclusions, in the beginning of 2000 to the end of 2021, almost all heritage tourist attractions have decreased in popularity, this is most likely due to a travel ban for tourists during the Covid-19 pandemic. Borobudur Template Heritage Tourism Attraction is the most popular heritage tourist attraction since the last five years, then Prambanan Temple, Tanah Lot, and Besakih. The segmentation of heritage tourism attractions in Indonesia is domestic tourists, and International tourists by Singaporean, Malaysian, Thai, Philippines, South African, Australian, Indian, Taiwanese, Italian, and French. The government should immediately open up opportunities for opening tourism, and tourist attraction managers will intensify the use of information technology, especially digital marketing to display the image of heritage destinations that are open space destinations. is a safe tourist attraction to visit.
Co-Authors I Gusti Bagus Rai Utama I Wayan Ruspendi Junaedi Listyaningrum, Listyaningrum Mukhlis Mukhlis Ni Putu Dyah Krismawintari PA Andiena Nindya Putri