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All Journal JPPI (Jurnal Penelitian Pendidikan Indonesia) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
PA Andiena Nindya Putri
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Destination Risk Profile, Message Framing, and Tourist Visiting Intention in the New Life Era Putu Saroyini Piartrini; Komang Ardana; PA Andiena Nindya Putri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3370

Abstract

This study aims to examine the effect of the level of destination risk on the intention to visit Bali by considering attitudes towards tourist risk and the framing of destination marketing communication messages in the target market. In the context of recovering tourism activities, this study provides input for tourism destination managers regarding the perception of destination risk from a tourist perspective as input in formulating a destination marketing strategy by considering the effect of destination risk perception, and the attitude of target tourists on the risk of travel to their intention to visit or travel. after the policy of limiting community activities, especially the perception of risk on tourist travel activities. The research method used a quasi-experimental design. Starting with measuring the risk perception of a Bali destination, then measuring the intention of tourist visits in groups that have a high-risk perception and a low-risk perception by considering the Bali destination advertising message framing strategy. Data was collected in cities that are the target market for Indonesian tourists, namely Jakarta, Bandung, Yogya, Solo, Semarang and Surabaya, Medan, and Manado. The types of data in this study are quantitative data and qualitative data. The findings of this study recommend to the managers of Bali tourist destinations that destination communication is managed carefully. Management of messages related to Bali destinations to consider the strategy of framing messages communicated to potential markets to manage the perceived risk of visiting the destination. The results of data analysis concluded that: 1) Perception of Bali destination affects the intention to visit Bali. 2) Destination-related message framing strategies affect the intention to visit Bali.
Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis Rai Utama, I Gusti Bagus; Krismawintari, Ni Putu Dyah; Junaedi, I Wayan Ruspendi; Putri, PA Andiena Nindya; Sumartana, I Made
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221673

Abstract

This study aims to determine the popularity of heritage tourist attractions, namely Borobudur, Prambanan, Besakih, and Tanah Lot using the Google Trends tool based on a historical database of the last five years. In addition to popularity, this study also determines the market segmentation of each tourist attraction based on the geographical origin of the tourists. The information and findings are expected to be used as consideration for the destination marketing strategy, and also to determine the promotion on the geographical origin of tourists. This analysis using Google trends yields several conclusions, in the beginning of 2000 to the end of 2021, almost all heritage tourist attractions have decreased in popularity, this is most likely due to a travel ban for tourists during the Covid-19 pandemic. Borobudur Template Heritage Tourism Attraction is the most popular heritage tourist attraction since the last five years, then Prambanan Temple, Tanah Lot, and Besakih. The segmentation of heritage tourism attractions in Indonesia is domestic tourists, and International tourists by Singaporean, Malaysian, Thai, Philippines, South African, Australian, Indian, Taiwanese, Italian, and French. The government should immediately open up opportunities for opening tourism, and tourist attraction managers will intensify the use of information technology, especially digital marketing to display the image of heritage destinations that are open space destinations. is a safe tourist attraction to visit.
Co-Authors I Gusti Bagus Rai Utama I Wayan Ruspendi Junaedi Komang Ardana Ni Putu Dyah Krismawintari Putu Saroyini Piartrini Sumartana, I Made