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The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta Frezy Paputungan; Abd Rahman K. Ma'ruf; Iwan B. Jassin
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The existence of customer loyalty for the company is very important. Customer loyalty is defined as people who enjoy services, especially those who receive services regularly and repeatedly. This definition places loyalty as a commitment to an attitude that generates empathy. In this research about the impact of brand image and consumer satisfaction on customer loyalty. The population in this study are customers of private universities in Gorontalo. The number of samples used is 96 respondents, the sampling technique is using purposive sampling. The data obtained and analyzed qualitatively obtained through observation and data collection. The results showed that brand image has a significant influence on customer satisfaction, which is significant for customer loyalty.
Development Of Cinema Therapy Technique Media Literacy Services Based On The Gagne Model To Anticipate Free Association: Pengembangan Media Literasi Teknik Sinema Terapi dalam Layanan BK Berbasis Model Gagne Untuk Mengantisipasi Pergaulan Bebas Frezy Paputungan
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 1 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v2i1.991

Abstract

This study aims to describe the initial conditions of media literacy using cinema therapy techniques to anticipate free association among students at SMK Negeri 1 Lolayan, Bolaang Mongondow Regency, to create a guidebook for the use of cinema therapy technique media literacy in Guidance and Counseling services based on the Gagne model to anticipate promiscuity among students of SMK Negeri 1 Lolayan and knowing the steps for developing and effectiveness of media literacy using cinema therapy techniques to anticipate free association among students of SMK Negeri 1 Lolayan, Bolaang Mongondow Regency. This research approach is a type of research development or Research and Development (R&D). The data used is qualitative data. Based on the data analysis performed, the results of the post-test showed that 26 students completed promiscuity problems with a mastery proportion of 86.6%. Of these proportions, media literacy using cinema therapy techniques is said to be effective.
UPGRADE SCIENCE AND TECHNOLOGY INDEX (SINTA) WORKSHOP FOR RESEARCH FACILITIES AND COMMUNITY SERVICE AND SCORE IMPROVEMENT IN THE FRAMEWORK OF CLUSTERIZATION: WORKSHOP UPGRADE SCIENCE AND TECHNOLOGY INDEX (SINTA) UNTUK FASILITAS PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT SERTA PENINGKATAN SCORE DALAM RANGKA KLUSTERISASI Frezy Paputungan
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 1 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v2i1.993

Abstract

Sinta (Science and Technology Index) is an indexing journal portal managed by the Ministry of Education and Culture of the Republic of Indonesia. There are also those who say that Sinta is a database for the National Journal which has been accredited by Arjuna. Sinta is a web-based research information system that offers fast, easy and comprehensive access to measure the performance of researchers, institutions and journals in Indonesia. With SINTA access to research data on PTS throughout Indonesia is open, this can also determine the quality of Private Higher Education which is then known as clustering. Private Higher Education Clusterization is very important, considering that the quality and quantity of IKU PT emphasizes research and community service. This research was conducted to determine the success of implementing the SINTA workshop for lecturers at Bina Mandiri University, Gorontalo. Prior to the SINTA upgrade workshop, UBMG's score was 620. The workshop was held for one day in the AULA of the UBMG campus, with participants from all lecturers at Bina Mandiri University, Gorontalo and 62 people participating. The speakers for this workshop were the Head of LPPM at Bina Mandiri University, Gorontalo. In practice, the resource persons provided training on how to register for SINTA, upgrade (from profiles, Google, WOS, Garuda and so on). Lecturers at the Bina Mandiri University of Gorontalo participated in this workshop with enthusiasm, until the implementation of the activities was completed in the afternoon. After the implementation of the SINTA upgrade workshop, Lecturer's SINTA score rose to be able to boost Bina Mandiri Gorontalo University's score past other well-known universities. From 620 it rose to 720, the score of Bina Mandiri Gorontalo University skyrocketed and increased within one month. This proves that the SINTA upgrade workshop for lecturers at the Bina Mandiri University of Gorontalo succeeded in increasing the SINTA score.
Description of Appropriate Use of E-Letters for Higher Education: Deskripsi Penggunaan E-Letter yang Sesuai untuk Perguruan Tinggi Abd Rahman K. Ma'ruf; Frezy Paputungan
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

E-letter is a web-based application used for correspondence activities which makes it easier to time-efficient company correspondence activities while triggering pros and cons among users in its implementation. The aim of this research is to identify E-letters taking place in company correspondence amidst the emergence of pros and cons between users while carrying out business correspondence giving rise to various meanings of E-letters which continue to persist in supporting the achievement of organizational goals. This research uses a qualitative approach with a case study method. The results of this research show that the use of e-letters in private universities gives rise to various different user perspectives, but the use of e-letters continues. The use of e-letters provides convenience and accuracy in correspondence starting from the creation and distribution of official letters to the process of information retrieval and storage. This system minimizes misuse of official documents because it has a security system where only registered employees can access the system.
STUDY ON FRESHWATER FISH CULTIVATION IN TELAGA JAYA, GORONTALO DISTRICT: STUDI TENTANG BUDIDAYA IKAN AIR TAWAR DI TELAGA JAYA KABUPATEN GORONTALO Frezy Paputungan
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 3 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

Aquaculture is defined as an activity to produce aquatic biota (organisms) in a controlled manner in order to gain profit. Another definition of aquaculture is human intervention (efforts) to increase aquatic productivity. Fish are members of poikilothermic (cold-blooded) vertebrates that live in water and breathe with gills. Fish are the most diverse group of vertebrates with more than 27,000 species worldwide. The research method used is descriptive qualitative, namely by explaining and answering in more detail how freshwater fish are cultivated, the benefits and types of freshwater fish that are popularly consumed by the public. The results of the research show that there are several types of freshwater fish that are popularly consumed in Telaga Jaya, Gorontalo Regency, including tilapia fish, gourami, catfish, goldfish, tilapia, nilem fish and snakehead fish.
Pemanfaatan Explainer Video: Topik Meramu Obat Tradisional Bahan Kunyit Untuk Mengobati Asam Lambung Fitrah Tomu; Frezy Paputungan
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 2 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v2i2.1276

Abstract

Salah satu manfaat kunyit adalah untuk mengobati asam lambung. Refluks asam lambung adalah kondisi medis dimana terjadi peningkatan produksi asam lambung di dalam lambung, yang dapat menyebabkan sakit maag, mual, muntah dan gangguan pencernaan lainnya. Kendala dalam pelaksanaan kegiatan ini adalah kurangnya pemahaman masyarakat tentang cara meramu obat tradisional berbahan dasar kunyit sebagai obat asam lambung. Tujuan dari kegiatan ini adalah untuk memberikan edukasi kepada masyarakat Desa Langge Kecamatan Tapa Kabupaten Bone Bolango tentang penggunaan obat tradisional kunyit untuk mengobati asam lambung. Pelaksanaan kegiatan ini melibatkan pihak dari kantor desa, mahasiswa, dan masyarakat Desa Langge. Kegiatan ini dilakukan dengan melakukan sosialisasi melalui penggunaan video animasi explainer atau video penjelasan berupa animasi berbasis ilustrasi yang menjelaskan topik meramu ramuan kunyit tradisional untuk mengobati asam lambung. Metode pelaksanaan yang perlu dilakukan mulai dari perencanaan/pengusulan sampai dengan pelaporan dalam rangkaian kegiatan pelaksanaan pengabdian kepada masyarakat. Pelaksanaan kegiatan diawali dengan berdiskusi tentang materi yang ingin disebarluaskan kepada masyarakat Desa Langge. Karena membahas tentang obat tradisional kunyit maka dilakukan penelusuran terlebih dahulu tentang kegunaan zat-zat yang terkandung didalamnya sehingga dapat digunakan sebagai obat tradisional. Setelah mendalami kegunaan kunyit dan zat-zat yang terkandung di dalamnya.
PENERAPAN PEMBELAJARAN DIGITAL MENGGUNAKAN MEDIA DALAM TEKNOLOGI PENDIDIKAN PADA ERA SOCIETY 5.0 DI SEKOLAH DAN PERGURUAN TINGGI Frezy Paputungan; Imam Mashudi
Jurnal Ilmu Pendidikan dan Budaya Vol 2 No 2 (2022): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.667 KB) | DOI: 10.47918/jeac.v2i2.1044

Abstract

Most countries in the world are currently facing the 4.0 industrial revolution, including our beloved country, Indonesia. The industrial revolution 4.0 is an innovation that uses or fully implements information and communication technology. Or it can be said as robotization technology. Artificial intelligence and the internet have largely replaced the role of humans. So that from this industrial revolution raises concerns about the role of humans in life. Because of this, the industrial revolution 5.0 or better known as Society 5.0 emerged. Society5.0 is an innovation in the world of technology that aims to solve problems that arose in the industrial era 4.0. Technology continues to grow rapidly, including robotics applications which are feared to reduce the role of humans. So through Society 5.0 it is hoped that the role of humans will increase or maximize Human Resources (HR). So that it can overcome and anticipate the global trends that appear in industry 4.0. Society 5.0 is an era where digital technology is applied to human life. The country that first implemented Society 5.0 was Japan. The background of the 5.0 industrial revolution, there is a fear of reducing or decreasing the role of human resources (HR), because the application of robotics is growing rapidly. According to the Cabinet Office of Japan, Society5.0 is defined as a human-centered society, which balances economic progress with solving social problems through a system that highly integrates cyberspace and physical space.
PENGGUNAAN MEDIA DIGITAL DAN TEKNOLOGI PENDIDIKAN DALAM PEMBELAJARAN, Frezy Paputungan, Sulastri Pua Age: PENGGUNAAN MEDIA DIGITAL DAN TEKNOLOGI PENDIDIKAN DALAM PEMBELAJARAN, Frezy Paputungan, Sulastri Pua Age Frezy Paputungan; Sulastri Age
Jurnal Ilmu Pendidikan dan Budaya Vol 3 No 1 (2023): Jurnal Ilmu Pendidikan dan Budaya
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

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Abstract

Digital content in the changing times in building a digital ecosystem is of course also supported by healthy internet behavior, these two things are important and cannot be separated. The internet has opened various information doors that contain various contents, both positive content and negative content. If we don't have provision in how to use it, the internet will become a scourge for its users. Therefore debriefing and creating positive content is important, providing continuous education to every user and content creator, so that they have good literacy in using digital technology, making the internet part of an effective and positive learning tool. Digital content will act like currency in a digital social education environment, various communications will be represented by playing or utilizing digital content. Of course, digital content delivery modes in the future will become easier, cheaper, faster and more varied as capacity (bandwidth) develops or increases, devices are more innovative, and it is also easy to get cloud-based applications and storage space. The expectations of the current generation will be different from previous generations, they will need the practice of sharing experiences through digital content including learning content, various digital communication media will become richer with knowledge sources and digital content. On the other hand, there are also many tools to support creative content creation in digital form and are adaptive to the needs of users and the needs of their media distribution. language boundaries, cultural boundaries, age limits and other boundaries.
PENGGUNAAN MEDIA PEMBELAJARAN AUDIO VISUAL UNTUK MENINGKATKAN PRESTASI BELAJAR MAHASISWA Frezy Paputungan
Jurnal Ilmu Pendidikan dan Budaya Vol 2 No 1 (2022): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.378 KB) | DOI: 10.47918/jeac.v2i1.1058

Abstract

Learning design can be interpreted from various perspectives, for example as a discipline, as a science, as a system, and as a process. As a discipline, learning design discusses various research and theories about strategies and learning development processes and their implementation. As a science, learning design is the science of creating specifications for the development, implementation, assessment, and management of situations that provide learning service facilities on a macro and micro scale for various subjects at various levels of complexity. As a system, learning design is the development of a learning system and its implementation system including facilities and procedures to improve the quality of learning. Learning design as a process. is a systematic development of learning specifications using learning theory and learning theory to ensure the quality of learning. The development of instructional technology design is rooted in media production. Through a process that takes years this change in media capabilities results in a change in the region. Even though the development of textbooks and other learning aids (print technology) preceded film, the appearance of film is a milestone from the audio-visual movement to the current era of learning technology. In the 1930s, films began to be used for learning activities (audio-visual technology). Learning Technology grew from educational practice and the audio-visual communication movement, originally seen as equipment technology, which is related to the use of equipment, media and means to achieve educational goals or in other words teaching with audio-visual aids. Technological developments certainly have a positive impact on the world of education, because by utilizing learning technology it will be more professional and make teachers and students creative. In the development of instructional technology designs, there are complex interrelationships between technology and theories that drive the design of messages and learning strategies. The design or design of learning technology includes the application of various theories, principles and procedures in planning or designing a program or learning activity that is carried out systemically and systematically.
pengembangan bakat seni di sma negeri 3 gorontalo: pengembangan bakat seni di sma negeri 3 gorontalo Radhitya Pakudu; Evandri Paputungan; Frezy Paputungan
Jurnal Ilmu Pendidikan dan Budaya Vol 2 No 2 (2022): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.805 KB) | DOI: 10.47918/jeac.v2i2.1059

Abstract

Talent is an ability possessed by a person where this ability is inherent in him and can be used to do certain things faster and better than ordinary people. Talent can also be interpreted as an ability that exists within a person from birth where this ability can be used to learn something quickly and with good results. Art is a work created with extraordinary skill, such as drama, dance, music, painting, carving. Everything that is created by humans based on ideas that contain elements of beauty and is able to influence the feelings of others is called art.