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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUBLISITAS
Barizki, Rezzi Nanda
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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MANAJEMEN KOMUNIKASI TERAUPETIK PADA PENYEMBUHAN PASIEN SKIZOFRENIA Riyantie, Mayang; Barizki, Rezzi Nanda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 19, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1160

Abstract

The research objective was to determine the effectiveness of interpersonal communication between senior and junior nurses in the planning of therapeutic communication management for patient healing at the Islamic Mental Hospital, Klender Jakarta. The research method uses descriptive qualitative in the phenomenological tradition. Therefore, a dramaturgical element is used, regarding the symbolic world of senior and junior nurses on the front stage and the back stage. From the research, it was found that there was a communication disorder due to rivalry between junior and senior nurses. In fact, communicators are required not only theoretical and practical capabilities, but also the experience of the therapist. The dominant experience in this aspect of message management demands effective coordination. This is due to the diverse psychological spectrum of patients as communicants. In the back stage, nurses as communicators are demanded to be competent in making communication management planning. On the front stage, the effectiveness of coordination and construction of generating meaning in the minds of the communicants is also required. That is, psychologically, they must be ready, not bring any problems and motives when doing therapeutic communication, so that they can manage impressions that are patient, painstaking and full of willingness.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
Co-Authors Agus Hitopa Sukma Hiswanti Hiswanti Iswahyu Pranawukir Mayang Riyantie, Mayang Misnan, Misnan